/Companies

Sanzo

New York, US · Founded 2022 · Delaware corporation · 18 known investors

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Sanzo makes sparkling beverages featuring Asian fruit flavors such as calamansi, lychee, and yuzu, made with real ingredients and without added sugar. The brand targets consumers seeking authentic Asian flavors in a refreshing drink format.

Also known as Sanzo · Sanzo Brands Inc. · Sanzo Sparkling Water

Founders & leadership

Sanzo was founded in 2022 by Alessandro Roco and Sandro Roco.

AR
Alessandro RocoCo-founder
SRSandro Roco
Sandro RocoFounder
FZ
Frank ZampardiNamed on SEC filing
PR
Pat RobinsonNamed on SEC filing
TN
Takeshi NakanishiNamed on SEC filingCo-Founder, Managing Partner at Dreamers VC
VD
Vanessa DewNamed on SEC filing

Investors · 18

Also in the syndicate · 5

Angel investorsCircleUp Growth PartnersleadConvivialite VenturesFrancisco CrespoSimu Liu

Reported raises · per SEC filings

Form D private placements

$5M disclosed across 1 of 4 rounds · 2020–2024

▶$5MraisedJan 2024 · 2 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Frank ZampardiDirector
  • Alessandro RocoExecutive Officer, Director
  • Pat RobinsonDirector
  • Takeshi NakanishiDirector
  • Vanessa DewDirector
Offering amount
$8M
Amount sold
$5M
First sale
Dec 2023
Incorporated
Corporation, Delaware, 2022
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Sanzo Brands Inc. is a beverage company operating under the Sanzo brand, selling sparkling waters made with juice from Asian fruits. Its stated mission is to bridge cultures by highlighting Asian flavors, and the brand identifies itself as Asian American-founded, inspired by its Filipino American founder. The product line spans flavors including yuzu with ginger (Japanese citrus), lychee (tropical berry), pomelo (grapefruit), mango (Alphonso mango), mandarin (orange), and calamansi (golden lime).

The company positions its products around real fruit juice as the flavor source, describing the fruit as harvested with care, and frames the drinks as an alternative within the seltzer and sparkling water category. Corporate contact and mailing information is listed at 228 Park Ave S, PMB 67188, New York, NY 10003.

Business model

Sanzo sells packaged sparkling water beverages, including direct-to-consumer online sales through an e-commerce storefront on its own website, which runs on Shopify and supports online orders, shipping and customer support.

▸Full profile — market position, go-to-market, geography

Market position

Sanzo competes in the sparkling water and seltzer category, where press cited by the company describes it as standing out in a saturated market and as gaining traction among Asian American consumers.

The brand differentiates on the use of juice from iconic Asian fruits as the flavor base and on its identity as an Asian American-founded company within what it describes as a saturated seltzer and sparkling water market.

Go-to-market

Sanzo markets through its own e-commerce site, email and SMS marketing programs that consumers opt into, and press coverage of the brand in the sparkling water category.

Consumers of sparkling water and seltzer seeking Asian fruit flavors, described by the company as both those for whom the flavors are a taste of home and those discovering them for the first time.

Geography

Headquartered in New York, NY, with a direct-to-consumer website serving U.S. customers; the company's privacy disclosures address California consumer privacy rights.

Compiled by commissioned research from 10 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
DTC repeat purchase rateFeb 202230%
EmployeesMar 202318 people
Panda Express locations carrying productMar 2023$1K
Retail and foodservice outletsFeb 20222,000 outlets
Retailers carrying the productJan 2024$3.5K

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 5

Companies working in the same space as Sanzo.

Timeline · 10

launches, deals, and filings
Jan 2025
Sugar-free line discontinued

Sanzo discontinued its sugar-free drinks and began adding sugar to its beverages.

source ↗

Jan 2024
SEC Form D discloses $5 million raised toward $8 million round

Sanzo opened a new investment round and filed an SEC Form D on January 9 reporting $5 million raised of an $8 million target. The filing listed board members Frank Zampardi (Six60 Partners), Vanessa Dew (Health-Ade co-founder), Pat Robinson and Takeshi Nakanishi (HartBeat Ventures).

$5M source ↗

Feb 2023
Pomelo flavor announced

Sanzo announced a new pomelo flavor.

source ↗

Oct 2022
Jeremy Lin limited Asian pear flavor for 10th anniversary of "Linsanity"

Sanzo partnered with basketball player Jeremy Lin to release a limited-time Asian pear flavor.

source ↗

Mar 2022
Nationwide availability in Whole Foods

Sanzo became available in Whole Foods Market stores nationwide.

source ↗

Mar 2022
Limited-edition cans tied to Disney and Pixar's "Turning Red"

Sanzo introduced limited-edition cans inspired by the Disney and Pixar film "Turning Red," following an earlier collaboration with Marvel Studios around "Shang-Chi and The Legend of The Ten Rings."

source ↗

Feb 2022
$10 million Series A led by CircleUp Growth Partners

Series A financing with participation from Convivialite Ventures, Semillero Partners, Gold House Ventures, Kaya Ventures, former Coca-Cola executive Francisco Crespo and prior investors Mana Ventures, Outbound Ventures and Hyphen Capital.

$10M source ↗

Feb 2022
Patrick Robinson joins board of directors

Patrick Robinson, managing director of CircleUp Growth Partners, joined Sanzo's board of directors in connection with the Series A.

source ↗

Feb 2022
Yuzu flavor announced

Sanzo announced a new yuzu flavor.

source ↗

Aug 2020
Seed round of $1.3 million

Sanzo raised US$1.3 million in seed funding from angel investors to expand distribution.

$1.3M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Sanzo BrandsDelaware

▸Research sources · 10

primary sources listed

10 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Sanzo do?
Sanzo is a New York-based beverage brand making sparkling waters flavored with real Asian fruit juices.
Who founded Sanzo?
Sanzo was founded by Alessandro Roco, Sandro Roco in 2022.
Who are Sanzo's investors?
Sanzo's investors include AOKI LABS, Convivialité Ventures, East West Ventures EWV, Flucas Ventures, Gold House Ventures, Hyphen Capital, MARKHAM VALLEY VENTURES, Outbound Ventures and 5 more.
How much funding has Sanzo raised?
Sanzo has disclosed $5M raised across 1 of its 4 known rounds.
Where is Sanzo headquartered?
Sanzo is headquartered in New York, US.