Who founded SalesPlay X?

SalesPlay X was founded by Sweta Mulji in 2023.

Who are SalesPlay X's investors?

SalesPlay X's investors include Techstars.

Where is SalesPlay X headquartered?

SalesPlay X is headquartered in Honolulu, US.

SalesPlay X

Techstars '25

Honolulu, US · Founded 2023 · 7 employees on LinkedIn · 1 known investors

Find your way into SalesPlay X

2,347 people in our graph share verified history with the SalesPlay X team — schools, employers, funds. One of them is your warm intro.

Madhav Durbhaunlockedknows Sweta Mulji · together at Coupa Software (overlapped)

×3knows the team · via Coupa Software

knows the team · via University of California, Riverside

×7knows the team · via Techstars

SalesPlay is an AI-powered sales software that automates account research, generates personalized sales materials, and monitors prospect accounts to identify optimal outreach timing for sales representatives. The platform serves B2B sales teams seeking to improve deal closure rates with targeted messaging and content.

AI & Machine Learning Marketing Tech SaaS Sales Tech

Founders & leadership

SalesPlay X was founded in 2023 by Sweta Mulji.

Sweta Mulji Founder · Customer Success ManagerShe has led go-to-market strategy and product enablement, focusing on translating technical capabilities into sales messaging and onboarding frameworks for enterprise teams.

Investors · 1

Techstarslisted by TechstarsBoulder · $220K

How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · Not right? Tell us

Competitors · 4

by search overlap

Bain8 shared keywordsBain & Company is a global management consulting firm that serves clients across industries with offices in 67 cities.

Pipedrive8 shared keywordsPipedrive is a cloud-based customer relationship management (CRM) platform designed for small and medium-sized businesses to manage sales pipelines, track leads, and automate sales processes. The platform provides visual sales funnel management, email marketing integration, customer tracking, and reporting tools to help sales teams close more deals efficiently.

Bardeen7 shared keywordsBardeen is an automation and workflow platform that connects to CRMs, communication, lead generation, and customer success tools to automate repetitive tasks like data entry, outreach, and reporting. It is aimed at go-to-market teams including sales, customer success, revenue operations, sales engineering, and sales leadership.

Highspot7 shared keywordsHighspot operates a sales enablement platform that helps go-to-market teams manage sales content, deliver training and coaching, and engage buyers with analytics on what works. Founded in Seattle in 2012, the company serves enterprise revenue teams and has raised venture funding from investors including Iconiq Growth, Madrona, Sapphire Ventures, OpenView, Salesforce Ventures, Tiger Global, and B Capital.

Companies competing with SalesPlay X for the same Google search keywords, organic and paid, via search-intersection analysis.

Frequently asked questions

What does SalesPlay X do?: SalesPlay is an AI-powered sales software that automates account research, generates personalized sales materials, and monitors prospect accounts to identify optimal outreach timing for sales representatives. The platform serves B2B sales teams seeking to improve deal closure rates with targeted messaging and content.
Who founded SalesPlay X?: SalesPlay X was founded by Sweta Mulji in 2023.
Who are SalesPlay X's investors?: SalesPlay X's investors include Techstars.
Where is SalesPlay X headquartered?: SalesPlay X is headquartered in Honolulu, US.