SalesPlay X

SalesPlay X operates a strategic messaging platform for business-to-business go-to-market teams. The product spans three functions: account research, where the platform gathers news, people, technology stack and employee sentiment data on prospective accounts and researches new markets; a messaging engine that stores a company's current sales plays, product messaging, industry vertical content and customer stories and applies the appropriate industry, persona or use case to an account; and content generation, which produces slides, videos, PDFs, ebooks, business cases, product capability documents, strategic account plans and other personalized sales documents.

The company positions the platform as a strategy and messaging layer between go-to-market planning and execution, intended to keep sales materials consistent with the latest persona, vertical and product messaging and to act as a central repository for messaging, assets and customer stories. Stated user groups inside customer organizations include product and customer marketing, regional sales leadership, account executives, outbound sales, ABM and demand generation, and partner teams. The platform is delivered as a web application with Google and SSO sign-in options, and access is offered through a demo booking flow.

Business model

SalesPlay X sells a software platform to business customers; the application is accessed via a login with email, Google or single sign-on, and prospective customers are directed to contact the company or book a demo rather than self-serve sign-up.

Traction

Published customer testimonials reference use at Basware, Forcura, Ocuco, ESG and GreenData.io for strategic account breakthroughs, sales and marketing alignment, outbound prospecting programs and ABM.

Latest developments

The company rebranded from Segment X to SalesPlay X and published the change on its blog; recent blog content covers sales plays, second-tier messaging for personalization, account management and partner co-selling.