Fundraising FoxRuby Love
4 known investors
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RubyLove makes patented period-proof underwear and swimwear with a built-in absorbent organic cotton layer that protects against leaks during menstruation. The company sells directly to consumers, including a First Period Kit aimed at girls experiencing their first period.
Founders & leadership
CE
Crystal EtienneCEO & FounderCrystal Etienne is founder and CEO of Ruby Love, a femtech company that manufactures period-proof and leak-resistant underwear and swimwear. She developed the product line after seeking better menstrual management options for her daughter, and launched Ruby Love in 2015 with an initial investment of $25,000.
Investors · 4
Base Venture Management, Inc.listed by Base Venture Management, Inc.Oakland · $100K – $700K
How we know: Base Venture Management, Inc.'s portfolio page · the VCSheet dataset · Not right? Tell us
LunaCap Ventureslisted by LunaCap VenturesNew York
How we know: LunaCap Ventures's portfolio page · Not right? Tell us
SteelSky Ventureslisted by SteelSky VenturesAtlanta · $100K – $5M
How we know: SteelSky Ventures's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us
Black OperatorreportedAlameda · $100K – $5M
How we know: the VCSheet dataset · Not right? Tell us
Related companies · 7
Flo HealthFlo is a women's health app offering personalized cycle tracking, fertility guidance, pregnancy support, and health education backed by a medical team. The app serves women and people with periods globally with science-based insights on hormonal health from first period to perimenopause.
ClueClue is a menstrual and reproductive health app that lets people track their periods, cycle, ovulation, fertility, and related symptoms, and contributes anonymized data to scientific research with institutions such as Johns Hopkins and the Gates Foundation. The company offers a paid Clue Plus subscription and serves over 12 million users worldwide.
Natural CyclesNatural Cycles offers an FDA-cleared mobile app that uses a user's body temperature data and an algorithm to predict fertile windows for hormone-free birth control and pregnancy planning. The app supports women's health across life stages from contraception through perimenopause and is certified in over 35 countries.
RaelRael sells skincare products, including a two-step Blemish Recovery Mask that pairs a Microcrystal-activated serum with a gauze-to-gel Cica Exosome sheet mask to support skin renewal and hydration. The company offers a range of face masks with cycle-synced options and formulas targeting hydration, brightening, clarifying, and recovery.
Samphire NeuroscienceSamphire Neuro develops brain-based neurotechnology medical devices to treat chronic pain and mood conditions in women, targeting PMDD, dysmenorrhea, perimenopause, chronic migraines, and endometriosis. Its flagship non-invasive neurostimulation headband has clearance in the UK and EU and is expanding into the United States.
NuawomanNua is a direct-to-consumer women's personal care brand offering menstrual products such as sanitary pads, along with related digital tools like a period tracker. It serves women managing menstrual and personal wellness needs.
GlowGlow provides a suite of mobile applications for women's health tracking, including ovulation prediction, pregnancy monitoring, and baby health management. The platform serves women and families seeking to track fertility, prenatal health, and child development, and generates revenue through premium subscriptions and health product sales.
Companies working in the same space as Ruby Love.
Frequently asked questions
- What does Ruby Love do?
- RubyLove makes patented period-proof underwear and swimwear with a built-in absorbent organic cotton layer that protects against leaks during menstruation. The company sells directly to consumers, including a First Period Kit aimed at girls experiencing their first period.
- Who founded Ruby Love?
- Ruby Love was founded by Crystal Etienne.
- Who are Ruby Love's investors?
- Ruby Love's investors include Base Venture Management, Inc., LunaCap Ventures, SteelSky Ventures, Black Operator.