Fundraising Fox

Rock Paper Coin

Lake Oswego, US · Founded 2018 · Delaware corporation · 15 employees on LinkedIn · 9 known investors

Rock Paper Coin is a booking and payment platform built for event professionals, offering proposals, contracts, electronic signatures, and digital invoicing with Stripe-powered payment processing. It provides lead management, automated payment follow-ups, and fast payouts for event businesses.

Also known as Rock Paper Coin, Inc. · RPC

Founders & leadership

Rock Paper Coin was founded in 2018 by Elizabeth Sheils and Nora Sheils.

ES
Elizabeth SheilsCo-founder
NS
Nora SheilsCo-founder
VT
Valerie TroyerNamed on SEC filing

Investors · 9

Also in the syndicate · 2

Jake SilversteinStormlight Holdings

Reported raises · per SEC filings

Form D private placements

$6.9M disclosed across 5 of 6 rounds · 2018–2025

$3.9MraisedJun 2025 · 12 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • ALLISON MAGYARDirector
  • NITIN RAIDirector
  • JACOB SILVERSTEINDirector
  • ELIZABETH SHEILSExecutive Officer, Director
  • NORA SHEILSExecutive Officer, Director
Offering amount
$4.6M
Amount sold
$3.9M
First sale
Aug 2022
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$1.1MraisedJun 2025 · 10 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • ELIZABETH SHEILSExecutive Officer, Director
  • NORA SHEILSExecutive Officer, Director
Offering amount
$2.3M
Amount sold
$1.1M
First sale
May 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$1.4MraisedMar 2021 · 5 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • ELIZABETH SHEILSExecutive Officer, Director
  • NORA SHEILSExecutive Officer, Director
  • JAKE SILVERSTEINDirector
Offering amount
$1.6M
Amount sold
$1.4M
First sale
Feb 2021
Incorporated
Corporation, Oregon, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$200KraisedDec 2019 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • NORA SHEILSExecutive Officer, Director
  • JAKE SILVERSTEINDirector
  • ELIZABETH SHEILSExecutive Officer, Director
Offering amount
$700K
Amount sold
$200K
First sale
Dec 2019
Incorporated
Corporation, Oregon, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$175KraisedNov 2018 · 1 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Valerie TroyerExecutive Officer, Director
  • Elizabeth SheilsExecutive Officer, Director
  • Nora SheilsExecutive Officer, Director
Offering amount
$175K
Amount sold
$175K
Minimum investment
$175K
First sale
Oct 2018
Incorporated
Corporation, Oregon, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Rock Paper Coin (RPC) is a software-as-a-service company serving wedding and event professionals with tools for managing the booking and payment side of their businesses. The platform covers lead and inquiry capture from a vendor's website, branded proposals built from templates or a drag-and-drop builder, digital contracts with electronic signature and contract management, invoicing with an invoice builder, templates, flexible payment schedules and custom branding, automated payment reminders, document storage, and online payment processing. Payments are processed through Stripe, with funds deposited to vendor accounts in one to two business days and the option for vendors to pass processing fees on to clients.

The company positions itself as the first system to bring event planners, couples and vendors together on a single platform, so that a planner acting as coordinator across florists, caterers, photographers, venues and other contractors remains part of the contract and payment loop — a gap the founders identify in generic small-business CRMs. The product is available on mobile and desktop, and each subscription includes all functionality plus a dedicated account manager for setup, one-on-one support and ongoing training. Although the focus remains on weddings and events, the company reports that wedding-specific language has been removed from the platform and that accountants, travel agents and virtual assistants have begun using it.

Founding story

Co-founder Nora Sheils started the wedding planning company Bridal Bliss in 2002 after winning a business competition at Gonzaga University, launching it inside her mother's bridal shop in Lake Oswego. Elizabeth Sheils later joined and helped expand the business to Bend and Seattle; at scale the company managed about 40 staff and produced 100-125 weddings a year. Frustrated by backend operations that relied on PDFs, mailed checks and systems that excluded the planner, the two searched for software and ran a nationwide survey that drew nearly 800 responses, concluding that no streamlined solution existed. With no technical background, they engaged a development firm and raised initial funding through their network, including former wedding clients. The name emerged from a whiteboarding session after another chosen domain was bought out from under them and offered back for $25,000.

Business model

Subscription software for event vendors and planners, combined with payment processing. The company states its subscription and processing fees are among the lowest in the industry, uses flat processing rates rather than per-transaction or method-dependent fees, includes all platform functionality in the subscription, and allows vendors to pass processing fees along to their clients.

Recurring subscription fees, offered with a free trial (a 30-day free trial is cited on the company site), plus transaction/processing fees on payments run through the platform via Stripe.

Traction

The company site reports more than 10,000 customers, 98% satisfaction, an average of $1,040 saved and 1-2 day payouts, and states that more than half of contracts are signed within 24 hours. At the time of its October 2022 funding announcement, more than 1,900 businesses had registered with RPC and revenue had increased 250% from 2021 to 2022. A third-party profile estimated annual revenue in the $10M-$25M range and roughly 14-15 employees as of 2026.

Latest developments

A partnership with Plannerd was reported in January 2026, focused on content and workflow guidance for wedding planners. The company describes organic expansion beyond weddings — including accountants, travel agents and virtual assistants — after removing wedding-specific language from the platform, while keeping its primary focus on the events market. The website notes forthcoming product developments and continues to promote free trials, demos and a 60-second product tour.

Full profile — market position, technology, go-to-market, geography, history, risks & controversies

Market position

Describes itself as the fastest-growing payment platform for the wedding and event industry, and as the first software to unify planners, couples and vendors in one system. It competes in wedding and event software against generic small-business CRMs and platforms such as HoneyBook, Zola, WeddingWire and Joy. The company cited a wedding services market expected to reach $414.2 billion by 2030.

Built by wedding planners for the event industry rather than adapted from a generic small-business CRM, with the planner explicitly included in the contract and payment workflow alongside vendors and clients. Other stated differentiators are low flat subscription and processing fees with all features included, one-to-two day payouts (versus roughly a week), free hands-on onboarding with a dedicated account manager, and a dispute rate the company says is ten times lower than the industry standard.

Technology

Cloud platform accessible on mobile and desktop, with electronic signature integration, invoice and proposal builders, automated reminders, document storage, website inquiry-form integration and reporting on closing rates and trends. Payment processing and security/compliance are provided through Stripe. The company maintains an in-house development team; third-party trackers list web technologies including Next.js, Material UI, Calendly and Beaver Builder.

Go-to-market

Self-serve signup with a free trial and scheduled demos on the company website, supported by free onboarding and a dedicated account manager for each customer. The founders leveraged their existing reputation and network in the wedding planning industry for credibility and early distribution, tested the product internally with real clients at their planning company before launch, and run recurring virtual open houses. Industry endorsements from planners and organizations such as the Certified Wedding Planning Society, and channel partnerships such as the January 2026 collaboration with Plannerd, support distribution.

Wedding and event professionals — planners, florists, caterers, photographers, venues and other vendors — of sizes ranging from newly launched businesses to large established firms, along with their clients (couples planning events). Adoption has also extended organically to accountants, travel agents and virtual assistants.

Geography

Headquartered at 402 N State St, Lake Oswego, Oregon (also described as Portland, Oregon-based), operating in the United States/North America. The founders' predecessor wedding planning business expanded across Portland, Bend and Seattle.

History

After launching, the platform was tested internally at Bridal Bliss with real clients before going to market. RPC raised a $1.625 million round in March 2021 led by XYZ Venture Capital with Cascade Seed Fund and Jake Silverstein, and announced $2.3 million in October 2022 led by Elevate Capital with HearstLab and Stormlight Holdings participating, with Elevate founder Nitin Rai joining the board. The company said it planned to scale operations and hire additional staff following the 2022 raise. In January 2026, Plannerd announced a partnership with Rock Paper Coin. The co-founders were named to the Portland Business Journal's 40 Under 40.

Risks & controversies

The founders describe early setbacks from poor legal advice that required reworking company filings at a cost of time and money, and note that vendor adoption was initially difficult because other software companies unfamiliar with the wedding industry had already approached them. Elizabeth Sheils also cites economic uncertainty in the events market, with vendors handling physical goods adding price-escalation clauses that unsettle client budgeting and some couples shifting to destination weddings abroad. Third-party data on the company is inconsistent, including differing founding years (2018 versus 2019) and unverified funding totals.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Average amount saved per customerJan 2026$1K
Contracts signed within 24 hoursJan 2026More than half
Customer satisfactionJan 202698%
CustomersJan 202610,000 customers
EmployeesJan 202614 employees
Estimated annual revenueJul 2026$10M - $25M (third-party estimate)
HeadcountAug 202615
Payout timeJan 20261-2 business days
Registered businessesOct 20221,900 businesses
Revenue growthJan 2022250%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Intuit®26 shared keywordsIntuit develops financial software products—including TurboTax, Credit Karma, QuickBooks, and Mailchimp—for consumers and small businesses to manage taxes, credit, accounting, and marketing. It serves approximately 100 million customers worldwide.
Stripe26 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Square23 shared keywordsSquare is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.
Upcounsel23 shared keywordsUpCounsel offers an online platform for businesses to work with lawyers, providing tools for team messaging, document storage and e-signature, time tracking, and invoicing and payment management for legal engagements. It is aimed at companies managing their legal work and communication with attorneys.
Fresh Books22 shared keywordsFreshBooks is a cloud-based accounting and invoicing platform designed for small service-based businesses. The software helps business owners manage invoicing, accounting, and financial connections with customers.
LegalZoom.com, Inc.22 shared keywordsThis is an educational article on the LegalZoom website explaining what a limited liability company (LLC) is, including its types, tax treatment, formation process, and legal considerations. LegalZoom provides online legal services to help small and mid-size businesses register and manage LLCs and other business structures.
Jotform22 shared keywordsJotform provides an online form builder with integrations that automatically forward new form submissions, file uploads, and payment details to communication tools like Microsoft Teams. It serves teams across industries looking to automate the distribution of submitted form data.
SignWell18 shared keywordsSignWell is an electronic signature platform for uploading, sending, and signing documents online, with features like templates, automated signing reminders, custom branding, and audit trails for document tracking. It targets small businesses, consultants, and agencies handling contracts and other documents that require signatures.
PandaDoc17 shared keywordsPandaDoc is a document management platform for creating, managing, tracking, and eSigning business documents such as proposals and agreements, with support for signature and payment workflows. It targets teams that handle sales and business documents and integrates with other business tools.
Avvo17 shared keywordsSeattle-based online legal marketplace with lawyer ratings, reviews and Q&A, acquired by Internet Brands in 2018.

Companies competing with Rock Paper Coin for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 4

launches, deals, and filings
Jan 2026
Plannerd partners with Rock Paper Coin

Plannerd announced a collaboration with Rock Paper Coin covering the systems wedding planners use to streamline workflows and client experience.

source ↗

Jan 2025
Co-founders named to Portland Business Journal 40 Under 40

Elizabeth Sheils and Nora Sheils were named to the Portland Business Journal's "40 Under 40" list, cited by Elizabeth Sheils as a major professional accomplishment.

source ↗

Oct 2022
Rock Paper Coin raises $2.3M led by Elevate Capital

RPC announced $2.3 million in funding led by Elevate Capital, with HearstLab, Stormlight Holdings and other investors participating. Proceeds were earmarked for scaling operations, hiring and gaining market share in the wedding industry. Elevate Capital founder Nitin Rai said he would join the board.

$2.3M source ↗

Mar 2021
Rock Paper Coin raises $1.625M seed round

Press coverage reported a $1.63 million seed round led by XYZ Venture Capital with Cascade Seed Fund and Jake Silverstein, to be used for hiring and go-to-market strategy.

$1.6M source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Legal entities · 1

corporate structure
Rock Paper CoinDelaware

In the news

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Rock Paper Coin do?
SaaS platform for wedding and event professionals handling proposals, contracts, invoices and payments in one system.
Who founded Rock Paper Coin?
Rock Paper Coin was founded by Elizabeth Sheils, Nora Sheils in 2018.
Who are Rock Paper Coin's investors?
Rock Paper Coin's investors include Ascend Venture Capital, Band of Angels, HearstLab, Long Way Ventures, XYZ Venture Capital, Cascade Seed Fund, Elevate Capital.
How much funding has Rock Paper Coin raised?
Rock Paper Coin has disclosed $6.9M raised across 5 of its 6 known rounds.
Where is Rock Paper Coin headquartered?
Rock Paper Coin is headquartered in Lake Oswego, US.