Rock Paper Coin
Lake Oswego, US · Founded 2018 · Delaware corporation · 15 employees on LinkedIn · 9 known investors
Rock Paper Coin is a booking and payment platform built for event professionals, offering proposals, contracts, electronic signatures, and digital invoicing with Stripe-powered payment processing. It provides lead management, automated payment follow-ups, and fast payouts for event businesses.
Also known as Rock Paper Coin, Inc. · RPC
Founders & leadership
Rock Paper Coin was founded in 2018 by Elizabeth Sheils and Nora Sheils.
Investors · 9
Also in the syndicate · 2
Reported raises · per SEC filings
Form D private placements$6.9M disclosed across 5 of 6 rounds · 2018–2025
▶$3.9MraisedJun 2025 · 12 investors · OtherRule 506(b)
- ALLISON MAGYARDirector
- NITIN RAIDirector
- JACOB SILVERSTEINDirector
- ELIZABETH SHEILSExecutive Officer, Director
- NORA SHEILSExecutive Officer, Director
- Offering amount
- $4.6M
- Amount sold
- $3.9M
- First sale
- Aug 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.1MraisedJun 2025 · 10 investors · OtherRule 506(b)
- ELIZABETH SHEILSExecutive Officer, Director
- NORA SHEILSExecutive Officer, Director
- Offering amount
- $2.3M
- Amount sold
- $1.1M
- First sale
- May 2025
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$1.4MraisedMar 2021 · 5 investors · OtherRule 506(b)
- ELIZABETH SHEILSExecutive Officer, Director
- NORA SHEILSExecutive Officer, Director
- JAKE SILVERSTEINDirector
- Offering amount
- $1.6M
- Amount sold
- $1.4M
- First sale
- Feb 2021
- Incorporated
- Corporation, Oregon, 2018
- Federal exemptions
- 06b
▶$200KraisedDec 2019 · 1 investors · OtherRule 506(b)
- NORA SHEILSExecutive Officer, Director
- JAKE SILVERSTEINDirector
- ELIZABETH SHEILSExecutive Officer, Director
- Offering amount
- $700K
- Amount sold
- $200K
- First sale
- Dec 2019
- Incorporated
- Corporation, Oregon, 2018
- Federal exemptions
- 06b
▶$175KraisedNov 2018 · 1 investors · OtherRule 506(b)
- Valerie TroyerExecutive Officer, Director
- Elizabeth SheilsExecutive Officer, Director
- Nora SheilsExecutive Officer, Director
- Offering amount
- $175K
- Amount sold
- $175K
- Minimum investment
- $175K
- First sale
- Oct 2018
- Incorporated
- Corporation, Oregon, 2018
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Rock Paper Coin (RPC) is a software-as-a-service company serving wedding and event professionals with tools for managing the booking and payment side of their businesses. The platform covers lead and inquiry capture from a vendor's website, branded proposals built from templates or a drag-and-drop builder, digital contracts with electronic signature and contract management, invoicing with an invoice builder, templates, flexible payment schedules and custom branding, automated payment reminders, document storage, and online payment processing. Payments are processed through Stripe, with funds deposited to vendor accounts in one to two business days and the option for vendors to pass processing fees on to clients.
The company positions itself as the first system to bring event planners, couples and vendors together on a single platform, so that a planner acting as coordinator across florists, caterers, photographers, venues and other contractors remains part of the contract and payment loop — a gap the founders identify in generic small-business CRMs. The product is available on mobile and desktop, and each subscription includes all functionality plus a dedicated account manager for setup, one-on-one support and ongoing training. Although the focus remains on weddings and events, the company reports that wedding-specific language has been removed from the platform and that accountants, travel agents and virtual assistants have begun using it.
Founding story
Co-founder Nora Sheils started the wedding planning company Bridal Bliss in 2002 after winning a business competition at Gonzaga University, launching it inside her mother's bridal shop in Lake Oswego. Elizabeth Sheils later joined and helped expand the business to Bend and Seattle; at scale the company managed about 40 staff and produced 100-125 weddings a year. Frustrated by backend operations that relied on PDFs, mailed checks and systems that excluded the planner, the two searched for software and ran a nationwide survey that drew nearly 800 responses, concluding that no streamlined solution existed. With no technical background, they engaged a development firm and raised initial funding through their network, including former wedding clients. The name emerged from a whiteboarding session after another chosen domain was bought out from under them and offered back for $25,000.
Business model
Subscription software for event vendors and planners, combined with payment processing. The company states its subscription and processing fees are among the lowest in the industry, uses flat processing rates rather than per-transaction or method-dependent fees, includes all platform functionality in the subscription, and allows vendors to pass processing fees along to their clients.
Recurring subscription fees, offered with a free trial (a 30-day free trial is cited on the company site), plus transaction/processing fees on payments run through the platform via Stripe.
Traction
The company site reports more than 10,000 customers, 98% satisfaction, an average of $1,040 saved and 1-2 day payouts, and states that more than half of contracts are signed within 24 hours. At the time of its October 2022 funding announcement, more than 1,900 businesses had registered with RPC and revenue had increased 250% from 2021 to 2022. A third-party profile estimated annual revenue in the $10M-$25M range and roughly 14-15 employees as of 2026.
Latest developments
A partnership with Plannerd was reported in January 2026, focused on content and workflow guidance for wedding planners. The company describes organic expansion beyond weddings — including accountants, travel agents and virtual assistants — after removing wedding-specific language from the platform, while keeping its primary focus on the events market. The website notes forthcoming product developments and continues to promote free trials, demos and a 60-second product tour.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Describes itself as the fastest-growing payment platform for the wedding and event industry, and as the first software to unify planners, couples and vendors in one system. It competes in wedding and event software against generic small-business CRMs and platforms such as HoneyBook, Zola, WeddingWire and Joy. The company cited a wedding services market expected to reach $414.2 billion by 2030.
Built by wedding planners for the event industry rather than adapted from a generic small-business CRM, with the planner explicitly included in the contract and payment workflow alongside vendors and clients. Other stated differentiators are low flat subscription and processing fees with all features included, one-to-two day payouts (versus roughly a week), free hands-on onboarding with a dedicated account manager, and a dispute rate the company says is ten times lower than the industry standard.
Technology
Cloud platform accessible on mobile and desktop, with electronic signature integration, invoice and proposal builders, automated reminders, document storage, website inquiry-form integration and reporting on closing rates and trends. Payment processing and security/compliance are provided through Stripe. The company maintains an in-house development team; third-party trackers list web technologies including Next.js, Material UI, Calendly and Beaver Builder.
Go-to-market
Self-serve signup with a free trial and scheduled demos on the company website, supported by free onboarding and a dedicated account manager for each customer. The founders leveraged their existing reputation and network in the wedding planning industry for credibility and early distribution, tested the product internally with real clients at their planning company before launch, and run recurring virtual open houses. Industry endorsements from planners and organizations such as the Certified Wedding Planning Society, and channel partnerships such as the January 2026 collaboration with Plannerd, support distribution.
Wedding and event professionals — planners, florists, caterers, photographers, venues and other vendors — of sizes ranging from newly launched businesses to large established firms, along with their clients (couples planning events). Adoption has also extended organically to accountants, travel agents and virtual assistants.
Geography
Headquartered at 402 N State St, Lake Oswego, Oregon (also described as Portland, Oregon-based), operating in the United States/North America. The founders' predecessor wedding planning business expanded across Portland, Bend and Seattle.
History
After launching, the platform was tested internally at Bridal Bliss with real clients before going to market. RPC raised a $1.625 million round in March 2021 led by XYZ Venture Capital with Cascade Seed Fund and Jake Silverstein, and announced $2.3 million in October 2022 led by Elevate Capital with HearstLab and Stormlight Holdings participating, with Elevate founder Nitin Rai joining the board. The company said it planned to scale operations and hire additional staff following the 2022 raise. In January 2026, Plannerd announced a partnership with Rock Paper Coin. The co-founders were named to the Portland Business Journal's 40 Under 40.
Risks & controversies
The founders describe early setbacks from poor legal advice that required reworking company filings at a cost of time and money, and note that vendor adoption was initially difficult because other software companies unfamiliar with the wedding industry had already approached them. Elizabeth Sheils also cites economic uncertainty in the events market, with vendors handling physical goods adding price-escalation clauses that unsettle client budgeting and some couples shifting to destination weddings abroad. Third-party data on the company is inconsistent, including differing founding years (2018 versus 2019) and unverified funding totals.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 10
by search overlapCompanies competing with Rock Paper Coin for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsPlannerd announced a collaboration with Rock Paper Coin covering the systems wedding planners use to streamline workflows and client experience.
Elizabeth Sheils and Nora Sheils were named to the Portland Business Journal's "40 Under 40" list, cited by Elizabeth Sheils as a major professional accomplishment.
RPC announced $2.3 million in funding led by Elevate Capital, with HearstLab, Stormlight Holdings and other investors participating. Proceeds were earmarked for scaling operations, hiring and gaining market share in the wedding industry. Elevate Capital founder Nitin Rai said he would join the board.
$2.3M source ↗
Press coverage reported a $1.63 million seed round led by XYZ Venture Capital with Cascade Seed Fund and Jake Silverstein, to be used for hiring and go-to-market strategy.
$1.6M source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structureIn the news
Rock Paper Coin Raised $1.625M After the Wedding Industry Came to a Haltdocsend.com · Apr 2021▸Research sources · 8
primary sources listed
- Rock Paper Coinrockpapercoin.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rock Paper Coin do?
- SaaS platform for wedding and event professionals handling proposals, contracts, invoices and payments in one system.
- Who founded Rock Paper Coin?
- Rock Paper Coin was founded by Elizabeth Sheils, Nora Sheils in 2018.
- Who are Rock Paper Coin's investors?
- Rock Paper Coin's investors include Ascend Venture Capital, Band of Angels, HearstLab, Long Way Ventures, XYZ Venture Capital, Cascade Seed Fund, Elevate Capital.
- How much funding has Rock Paper Coin raised?
- Rock Paper Coin has disclosed $6.9M raised across 5 of its 6 known rounds.
- Where is Rock Paper Coin headquartered?
- Rock Paper Coin is headquartered in Lake Oswego, US.










