Roasting Plant
New York, US · Delaware corporation · 1 known investors
Founders & leadership
MC
Michael CaswellExecutive
DS
Derek StewartExecutive
JI
Jamie Ian RobertsonExecutive
SP
Sophie PenichetExecutive
TH

Thomas HartocollisExecutive
MN
Mart?n NaorNamed on SEC filing
Board
HG
Hans GattlenBoard director
MN
Martin NaorBoard director
CR
Cameron RobertsBoard director
Investors · 1
Reported raises · per SEC filings
Form D private placements$7.7M disclosed across 2 rounds · 2022–2023
▶$2.7MraisedSep 2024 · RetailingRule 506(b)
▶$2.7MraisedSep 2024 · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Michael CaswellExecutive Officer, Director
- Derek StewartExecutive Officer
- Jamie Ian RobertsonExecutive Officer, Director
- Sophie PenichetExecutive Officer
- Hans GattlenDirector
- Martin NaorDirector
- Thomas HartocollisExecutive Officer
- Cameron RobertsDirector
- Offering amount
- $11.8M
- Amount sold
- $2.7M
- First sale
- Dec 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$5MraisedApr 2022 · 2 investors · RetailingRule 506(b)
▶$5MraisedApr 2022 · 2 investors · Retailing
Rule 506(b)Officers, directors & promoters on the filing
- Cameron RobertsDirector
- Hans GattlenDirector
- Mart?n NaorDirector
- Jamie Ian RobertsonExecutive Officer, Director
- Thomas Peter HartocollisExecutive Officer
- Michael Robert CaswellExecutive Officer, Director
- Offering amount
- $7M
- Amount sold
- $5M
- Minimum investment
- $10K
- First sale
- Feb 2022
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 6
by search overlapJoe1344 shared keywordsJOE provides an operating platform for independent coffee shops covering back-of-house operations, front-of-house experience, and growth tools, priced as a capped percentage of loyalty revenue. Through its nonprofit incubator Awake Innovation Labs, the company runs an industry-owned model that routes value back to shop operators and coffee growers.
Wanderlog321 shared keywordsWanderlog is a travel planning app that allows users to create detailed itineraries, explore shared guides from other travelers, and manage bookings—integrating attractions on maps, reservations, budgeting, and route optimization in a single platform.
Toast310 shared keywordsToast provides a restaurant management platform combining point-of-sale hardware (Flex POS, Toast Go 3 handheld) with software tools for online ordering, payroll, and other operations. It serves restaurants and restaurateurs across the food service industry.
Atly303 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
Counter Culture Coffee288 shared keywordsCounter Culture Coffee is a coffee roaster selling single-origin, blend, and subscription coffee sold online direct to consumers, with an emphasis on sustainable sourcing and transparent trade. The B Corp certified company also operates training centers and offers brew guides and education around coffee.
DoorDash274 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Companies competing with Roasting Plant for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- Who are Roasting Plant's investors?
- Roasting Plant's investors include Black Jays Ventures.
- How much funding has Roasting Plant raised?
- Roasting Plant has disclosed $7.7M raised across 2 rounds.
- Where is Roasting Plant headquartered?
- Roasting Plant is headquartered in New York, US.



