Rhetorik
Acquired51 employees on LinkedIn · 4 known investors
Rhetorik provides B2B skill, company, and professional profile data, including a skill graph and AI-powered tools, to help teams identify target buyers, map talent landscapes, and enrich data for sales, marketing, and recruitment. It delivers this data through an interface (Rhetorik360), API endpoints, and consultation-based contact lists.
Also known as Rhetorik Limited · Rhetorik Ltd
Investors · 4
Also in the syndicate · 3
Company profile
researched Aug 2026Rhetorik is a business-to-business data and market intelligence company that builds and licenses global professional, company, skill, technology and intent data. Its databases are described as covering over one billion company and professional profiles, with product datasheets citing 800 million+ global professional profiles and firmographic and technographic detail on more than 200 million companies. Data is normalized, translated and validated so that customers can search across a skill graph rather than only firmographic or job-title attributes.
The company sells several product lines. Rhetorik360 is the self-serve platform giving access to company and professional profile data; a set of eight API endpoints allows the same data to be embedded in customer products and workflows; and Rhetorik360 AI is a concierge service in which analysts apply a proprietary skills-based AI model to produce targeted contact lists after a consultation, typically within 24 hours. Older and adjacent products include NetFinder, a technology-buyer prospecting and marketing intelligence subscription covering over 1,000,000 company sites in the UK, Europe and beyond with 50M+ contacts and a Salesforce integration; DataCliniq, a data hygiene, enrichment and extension service; the Rhetorik Technology Map, covering more than 17,000 enterprise technology products from over 7,000 vendors across 150+ categories; and the Rhetorik Occupational Classification (ROC), an AI-powered occupational taxonomy.
The company states adherence to GDPR and CCPA privacy standards and describes its data as ethically sourced. Its website carries a notice that Rhetorik is now part of Lightcast, positioning the combination as providing a view of both companies and professionals for targeting and enrichment.
Business model
Rhetorik licenses B2B data to enterprises through multiple access points: subscription access to the Rhetorik360 platform and NetFinder, API endpoints and direct data feeds ("firehose") for data enrichment and product development teams, and a consultative concierge service (Rhetorik360 AI) that delivers curated contact lists. A free trial and demo booking are offered as entry points. A 2017-era company profile described NetFinder as a predominantly SaaS offering generating roughly $2m in annual revenue.
Data subscriptions and licensing (platform seats, API/data feed access, and dataset delivery), plus analyst-delivered list-building services.
Traction
Company materials cite databases of over one billion company and professional profiles, 800 million+ professional profiles, 200 million+ company records, 1,000,000+ company sites and 50M+ contacts in NetFinder, and published customer case studies including a UK arm of a Fortune 1000 vendor achieving seven-figure sales using NetFinder. A startup profile listed $3M in trailing-twelve-month revenue and 30 employees.
Latest developments
Rhetorik's website states that the company is now part of Lightcast, combining company and professional data for targeting and enrichment. Recent case studies published in June 2025 cover skills-based targeting with Rhetorik360 AI and NetFinder-driven lead generation.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
Rhetorik positions itself as a global market intelligence and B2B data provider competing on breadth of international coverage, data normalization and skills-based targeting versus providers relying on firmographics and job titles. It states that it has provided professional and company data to businesses since 1994.
Rhetorik emphasizes a skill graph and skills-based targeting rather than title- or firmographic-only selection, multi-language and multi-country normalized data delivered from a single source, and stated compliance with GDPR and CCPA. It claims Rhetorik360 AI gives access to 10x more and 50% more responsive prospects than standard data providers.
Technology
The company uses AI for data integrity and global identity resolution, and a proprietary skill graph linking individual and organizational profiles to verified skills. Proprietary AI models support audience building, persona creation and market sizing, and a skills-based AI model characterizes target customers across dimensions such as professional affiliations and software certifications. Proprietary taxonomies include the Rhetorik Occupational Classification and the Rhetorik Technology Map. Earlier reporting described Neuron360 as an AI-led targeting platform for sales intelligence, recruiting and analytics.", "go_to_market">
Go-to-market
Sales and marketing teams seeking target buyers and campaign data; HR and workforce planning teams mapping talent landscapes, candidate skills and DEI benchmarks; and product, development and data teams embedding profile, company and skill data into applications, recommendation engines and machine learning models. Historically focused on the IT, technology and telecommunications industry.
Geography
Headquartered in Wokingham, Berkshire, UK, with a platform engineering and data science hub in Quebec City, Canada (offices listed at Indigo House, Fishponds Road, Wokingham and 300 Rue de Dieppe, Québec City) and, as of 2023, commercial outposts in Los Angeles. Datasets are international, with NetFinder coverage spanning the UK, EMEA and beyond.
History
The company traces its data products and services to 1994; a startup profile lists a founding date of December 1995. In May 2017 founders acquired Rhetorik Solutions, a UK IT marketing data research company, and built on its NetFinder online subscription service. In August 2023 the company completed a CAN$5.5m debt funding round led by BDC Capital financing to expand its global data services and the Neuron360 AI targeting platform. Trade press also reported an acquisition of 1 Stop Data. The website subsequently announced that Rhetorik is part of Lightcast.
Risks & controversies
As a provider of professional profile and contact data, the company operates under privacy regimes including GDPR and CCPA and publishes "Do not sell my info" and data privacy pages; it also publishes a Modern Slavery and Human Trafficking Policy statement under the UK Modern Slavery Act 2015.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 4
launches, deals, and filingsRhetorik's website announces that the company is now part of Lightcast, combining company and professional data for targeting and enrichment.
Rhetorik completed a CAN$5.5m debt funding round to expand its global data services and Neuron360 AI targeting platform, including CAN$4m of financing from BDC Capital, with the remainder from existing shareholders and new holders of convertible notes.
In May 2017 the founders acquired Rhetorik Solutions, a UK IT marketing data research company, to build on its NetFinder online subscription service.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 8
primary sources listed
- Rhetorikrhetorik.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Rhetorik do?
- Rhetorik is a B2B data company providing global professional, company and skills data via platform, API and managed lists.
- Who are Rhetorik's investors?
- Rhetorik's investors include Slater Technology Fund.