Qogita
London, GB · Founded 2021 · 173 employees on LinkedIn · 5 known investors
Qogita is Europe's largest B2B wholesale platform connecting retailers and e-commerce businesses with 500+ suppliers across 30+ countries for health, beauty, and household supplies. The platform digitizes and optimizes the entire procurement workflow, including product discovery, price comparison, order management, and cross-border delivery.
Founders & leadership
Qogita was founded in 2021 by Danny Toledano and Yaniv Toledano.
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Danny ToledanoFounder
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Yaniv ToledanoFounder
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Manolis ManassakisinChief Executive Officer
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Charlotte BaileyChief Operating Officer
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William JohnsonChief Technical Officer
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Pavel LapatanovChief Financial Officer
Investors · 5
Funding
SEC filings, press & company announcements- Undisclosed amountSeries BDec 2023 · 4 sourcesSource ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 7
by search overlap
Faire1195 shared keywordsFaire operates a digital marketplace connecting independent retailers with wholesale suppliers, enabling small businesses to discover and purchase products for resale.
Poshmark, Inc.1178 shared keywordsPoshmark is a fashion resale marketplace that enables individuals to buy and sell secondhand clothing and accessories through a mobile-first platform. The company operates a community-driven commerce model focused on sustainable fashion across the U.S. and Canada.
Ulta Salon Cosmetics Fragrance1162 shared keywordsUlta Beauty is an international specialty beauty retailer offering cosmetics, fragrance, skin care, wellness, hair care products, and salon services from over 600 brands across more than 1,500 locations primarily in the U.S., with additional operations in the U.K., Ireland, Mexico, and the Middle East.
Walgreens667 shared keywordsWalgreens operates a pharmacy and retail health and wellness business, offering prescription services, over-the-counter medications, health products, and photo services to consumers.
Instacart539 shared keywordsInstacart operates a marketplace connecting grocery retailers with customers who order food and household items for same-day delivery or in-store pickup, serving millions of households across North America through partnerships with over 350 retailers.
Shopmy458 shared keywordsShopMy operates a creator commerce platform linking premium brands, curators and shoppers via storefronts and affiliate tools.
Alibaba (Link428 shared keywordsAlibaba.com operates a global B2B e-commerce marketplace that connects buyers with suppliers and manufacturers for wholesale products across multiple industries. The platform provides trade services, logistics support, payment protection, and AI-powered sourcing tools for businesses.
Companies competing with Qogita for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- QOGITA UK LTD
- Company number
- 13207678
- Status
- Active
- Company type
- Private limited company
- Incorporated
- 17 Feb 2021
- Registered office
- Work.Life Old Street Rivington House, 82 Great Eastern Street, London, London, EC2A 3JF
- Nature of business (SIC)
- 46450 — Wholesale of perfume and cosmetics
- Accounts
- last made up to 31 Dec 2024 · next due 30 Sept 2026
- Confirmation statement
- last made up to 16 Feb 2026 · next due 2 Mar 2027
Current officers · 2
- Luca Bocchio — director, appointed 28 Apr 2023
- Emmanouil Manassakis — director, appointed 28 Apr 2023
Source: Companies House public register · retrieved 24 Jul 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Qogita do?
- Qogita is Europe's largest B2B wholesale platform connecting retailers and e-commerce businesses with 500+ suppliers across 30+ countries for health, beauty, and household supplies. The platform digitizes and optimizes the entire procurement workflow, including product discovery, price comparison, order management, and cross-border delivery.
- Who founded Qogita?
- Qogita was founded by Danny Toledano, Yaniv Toledano in 2021.
- Who are Qogita's investors?
- Qogita's investors include Accel, Bessemer Venture Partners, BOOOM, Dawn Capital, La Famiglia.
- Where is Qogita headquartered?
- Qogita is headquartered in London, GB.