Propin

Propin is a subscription-based location intelligence and sales execution platform for commercial field organizations, operated by the Israeli entity Worinco LTD under the Propin / Propin.ai brand. The platform combines a customer's internal data — customer and prospect accounts, sell-in/sell-out figures, account locations, and rep territory assignments — with external datasets such as firmographics, mobile movement data, census and demographic data, and points-of-interest and competitor locations, to produce prioritized territory plans and daily visit recommendations.

Functionally, the product spans three layers: territory prioritization (account enrichment with contacts, size and context, plus competitive and market visibility per territory), precision prioritization (AI-scored and ranked leads, commercial territory plans, optimized visit sequences), and daily execution (routes delivered to reps, messaging and visit tasks through WhatsApp, iMessage, Teams or Slack, GPS verification, and visit feedback synced back to the CRM so plans are refined over time). Named capability areas include lead prioritization, messaging and agents for execution, proactive reporting, and CRM/ERP integrations. Role-specific views are offered for VPs and directors of sales (territory coverage and execution signals), regional managers and supervisors (prioritized weekly accounts and routes), and individual reps (daily execution). Services may combine automated software with human-supported onboarding, configuration, implementation assistance and support.

Business model

Subscription software sold on a tiered, seat-based pricing model, with per-seat pricing declining as seat counts and territory scope grow. Tiers are Team (2-10 seats, one city, 100 new leads per seat per month, 1,200-1,500 lead territory cap, territory dashboard, manager workspace, light native CRM sync, messaging-app execution, GPS verification, basic GeoAI scoring), Business (10-50 seats, regional scope, 120 new leads per seat per month, regional redesign tools, full GeoAI, RFM module, multi-manager support, full native CRM sync, priority support) and Enterprise (50+ seats). Payments may be processed by Paddle as merchant of record, with a 14-day refund window from initial purchase.

Recurring subscription revenue billed per seat across tiered plans, alongside specific service agreements that can include onboarding, configuration and implementation services.

Traction

Customer testimonials cite territory prioritization uncovering opportunities in areas previously considered fully covered, with one customer stating more than 50% of Propin's recommendations were incorporated into commercial routes. The company publishes outcome figures of 2x relevant daily visits per rep, a 25% uplift in prospect-to-active-customer conversion, an 80% increase in relevant visits, 40% more opportunities uncovered, and a 90% reduction in planning time.