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Proper

AcquiredYC W22

San Francisco, US · Founded 2021 · 10 employees · 2 known investors

Proper is a financial data platform that automates reconciliation and accounting processes for businesses by connecting bank accounts, payment processors, and internal data sources. The platform enables organizations to match and reconcile complex financial transactions with transparency and flexibility.

Also known as Proper Finance

Enterprise SoftwareFintechSaaSB2BUnited States of AmericaAmerica / CanadaPartly Remote

Founders & leadership· Y Combinator alumni (W22)

Proper was founded in 2021 by Kyle Maloney and Travis Gibson.

KMKyle Maloney
Kyle Maloneyin𝕏Co-Founder & CEO (acq by Intuit)2021–2024Kyle Maloney co-founded and led Proper as CEO before it was acquired by Intuit; he currently works on product at Mercury.
TGTravis Gibson
Travis GibsoninCo-Founder & CTO2021–2024Travis Gibson spent nearly seven years as an engineer at Marqeta, where he worked on the core payments infrastructure and later led a money movement team. He co-founded Proper to address data integrity challenges in fintech.

Investors · 2

Y CombinatorSan Francisco · $500K
Casa Verde CapitalreportedWest Hollywood

Company profile

researched Aug 2026

Proper operates a financial data platform that aggregates, monitors and reconciles payments and accounting data across the lifecycle of money movement. The product connects bank accounts, payment processors and internal data stores into a single system, giving finance, product and operations teams a consolidated view of customer and payment data. Core modules include a universal ledger with automated sub-ledger accounting, a high-volume transaction matching engine for real-time reconciliation, monitoring and alerting for funds movement, and case management for investigating and resolving reconciliation exceptions with an auditable paper trail.

The platform is positioned for financial services use cases and is described as applicable to accounts payable/receivable, payments and trades. Its reconciliation engine supports 1:1, many:1 and many:many matching across multiple reconciliation processes, and matching logic is presented as transparent, auditable and editable within the platform without engineering work. Data ingestion connects directly to core systems and protocols, with custom integrations built where a bank or provider is not supported natively.

Business model

Proper sells software access to businesses, with tier-based pricing determined by the number of financial records on the platform; quotes are provided on request.

Tier-based subscription pricing keyed to the volume of financial records managed on the platform.

Latest developments

Proper's website announces that the company has joined Intuit.

▸Full profile — market position, technology, go-to-market

Market position

Proper markets itself as a modern, flexible alternative to manual reconciliation and engineering-built internal tooling for payments and accounting operations.

Emphasis on configurability without engineering effort, transparent and user-updateable matching logic, support for complex many-to-many matching, and custom integrations for unsupported banks or providers.

Technology

A financial data platform combining flexible data ingestion from banks, API providers and data stores, a high-volume transaction matching engine supporting 1:1, many:1 and many:many matching, configurable data transformations, automated sub-ledger accounting, monitoring and alerting, and case management with full audit trails.

Go-to-market

Direct sales through demo requests, with onboarding described as producing first reconciliations in as little as a day and integration timelines ranging from days to weeks for complex scenarios.

Finance, product and operations teams at businesses handling complex funds flows, with the platform described as purpose-built for financial services.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
HeadcountAug 20267

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 10

by search overlap
Modern Treasury32 shared keywordsModern Treasury provides a payments infrastructure platform that enables businesses to move and track money across fiat and stablecoin rails through a single API. The company serves enterprises and financial service providers looking to streamline payment operations across multiple currencies, regions, and payment systems.
Stripe26 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Cube26 shared keywordsCube is an AI-powered financial intelligence platform for FP&A teams that integrates with Excel, Google Sheets, PowerPoint, Slack, and source systems to automate financial planning, analysis, and reporting. It serves finance teams across organizations seeking to reduce manual work and improve data accuracy.
Highradius26 shared keywordsHighRadius provides software for order-to-cash and treasury finance operations, including credit, collections, deductions, cash application, and invoicing and payments automation. It serves large enterprises and Fortune 1000 companies looking to improve financial performance metrics such as Days Sales Outstanding.
Ramp22 shared keywordsRamp offers a finance platform that combines corporate cards, expense management, and AI-driven automation for receipt capture, transaction coding, and reimbursements. It serves finance teams and businesses looking to consolidate spending tools and automate accounting workflows.
Numeric22 shared keywordsNumeric builds a software platform for corporate finance and accounting teams that combines real-time accounting, data transformation, and AI-powered analytics to replace manual spreadsheet-based processes. The platform serves CFOs and accounting teams seeking to automate recurring financial workflows and improve decision-making.
HubiFi21 shared keywordsHubiFi provides revenue recognition and accounting automation software that reconciles subscription and usage-based revenue streams from payment processors like Stripe and posts audit-ready entries directly to ERPs. It handles complex billing models including pre-paid tokens, credit grants, and billed-in-arrears arrangements.
Blackline Systems21 shared keywordsBlackLine offers a cloud platform for financial operations, including account reconciliation, intercompany accounting, and financial close automation. It also provides Verity AI, a multi-agent system that automates tasks such as documentation analysis, transaction matching, and audit-ready reconciliations for accounting and finance teams.
Tipalti20 shared keywordsTipalti offers an AI-powered finance automation platform that handles global accounts payable, payments, procurement, expenses, and treasury operations for businesses. It supports cross-border payments to over 200 countries in 120 currencies and integrates with ERPs, accounting systems, and other business tools, serving industries such as adtech, e-commerce, gaming, healthcare, and software.
Atlar20 shared keywordsAtlar provides a real-time treasury and cash flow management platform for finance teams in Europe and beyond, connecting disparate banking and financial systems and replacing manual spreadsheet-based workflows. The platform enables faster financial operations and improved visibility across payments and cash management.

Companies competing with Proper for the same Google search keywords, organic and paid, via search-intersection analysis.

Timeline · 1

launches, deals, and filings
Jan 2025
Proper joins Intuit

A banner on Proper's website announces that Proper has joined Intuit.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

In the news

Proper Good Raises Fundingfinsmes.com · Jan 2025Intuit acquires IP and hires talent from Proper Finance - Intuit Blogintuit.com · Mar 2024Proper Good Raises $3.5M in Seed Funding - FinSMEsfinsmes.com · Nov 2022Proper raises $4.3M seed round to help other fintechs wrangle data | TechCrunchtechcrunch.com · Jun 2022Y Combinator-backed Proper Finance Raises $4.3M to Create the First Integrated Reconciliation Software for Fintechs to Maintain Complete Financial Accuracyfinance.yahoo.com · Jun 2022Proper raises $4.3M seed round to help other fintechs wrangle data – TechCrunchtechcrunch.com · Jun 2022Proper Raises $9M in Series A Funding - FinSMEsfinsmes.com · Jul 2021Proper Raises $9.5M in Funding - FinSMEsfinsmes.com · Jul 2020

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Proper do?
Proper is a financial data platform that automates payments reconciliation, sub-ledger accounting and financial operations.
Who founded Proper?
Proper was founded by Kyle Maloney, Travis Gibson in 2021.
Who are Proper's investors?
Proper's investors include Y Combinator, Casa Verde Capital.
Where is Proper headquartered?
Proper is headquartered in San Francisco, US.