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Proper
AcquiredYC W22San Francisco, US · Founded 2021 · 10 employees · 10 known investors
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Proper is a financial data platform that automates reconciliation and accounting processes for businesses by connecting bank accounts, payment processors, and internal data sources. The platform enables organizations to match and reconcile complex financial transactions with transparency and flexibility.
Also known as Proper Finance Inc. · Proper Finance
Founders & leadership· Y Combinator alumni (W22)
Proper was founded in 2021 by Kyle Maloney, Travis Gibson, and Mark Rojas.
Investors · 10
How we know: Y Combinator's founder network · redpoint.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: the Y Combinator directory · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Y Combinator's founder network · Not right? Tell us
Funding
SEC filings, press & company announcementsSource: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Aug 2026Proper operates a financial data platform that aggregates, monitors and reconciles payments and accounting data across the lifecycle of money movement. The product connects bank accounts, payment processors and internal data stores into a single system, giving finance, product and operations teams a consolidated view of customer and payment data. Core modules include a universal ledger with automated sub-ledger accounting, a high-volume transaction matching engine for real-time reconciliation, monitoring and alerting for funds movement, and case management for investigating and resolving reconciliation exceptions with an auditable paper trail.
The platform is positioned for financial services use cases and is described as applicable to accounts payable/receivable, payments and trades. Its reconciliation engine supports 1:1, many:1 and many:many matching across multiple reconciliation processes, and matching logic is presented as transparent, auditable and editable within the platform without engineering work. Data ingestion connects directly to core systems and protocols, with custom integrations built where a bank or provider is not supported natively.
Business model
Proper sells software access to businesses, with tier-based pricing determined by the number of financial records on the platform; quotes are provided on request.
Tier-based subscription pricing keyed to the volume of financial records managed on the platform.
Latest developments
Proper's website announces that the company has joined Intuit.
▸Full profile — market position, technology, go-to-market
Market position
Proper markets itself as a modern, flexible alternative to manual reconciliation and engineering-built internal tooling for payments and accounting operations.
Emphasis on configurability without engineering effort, transparent and user-updateable matching logic, support for complex many-to-many matching, and custom integrations for unsupported banks or providers.
Technology
A financial data platform combining flexible data ingestion from banks, API providers and data stores, a high-volume transaction matching engine supporting 1:1, many:1 and many:many matching, configurable data transformations, automated sub-ledger accounting, monitoring and alerting, and case management with full audit trails.
Go-to-market
Direct sales through demo requests, with onboarding described as producing first reconciliations in as little as a day and integration timelines ranging from days to weeks for complex scenarios.
Finance, product and operations teams at businesses handling complex funds flows, with the platform described as purpose-built for financial services.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 10
Companies working in the same space as Proper.
Timeline · 1
launches, deals, and filingsDated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
Legal entities · 1
corporate structure▸Research sources · 1
primary sources listed
- Properproperfinance.io · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Proper do?
- Proper is a financial data platform that automates payments reconciliation, sub-ledger accounting and financial operations.
- Who founded Proper?
- Proper was founded by Kyle Maloney, Travis Gibson, Mark Rojas in 2021.
- Who are Proper's investors?
- Proper's investors include Redpoint Ventures, Y Combinator, BoxGroup, byFounders, Casa Verde Capital, Clocktower Ventures, Flucas Ventures, ITERATIVE and 2 more.
- Where is Proper headquartered?
- Proper is headquartered in San Francisco, US.