Proof Holdings

PROOF Holdings, Inc. operates a digital art and NFT platform at proof.xyz, together with related sites including moonbirds.xyz and oddities.xyz. Its core asset is the PROOF Collective, a private, members-only group capped at 1,000 membership NFTs held by NFT collectors and artists; membership confers access to a private Discord, in-person events and collaborations created exclusively for members, and is stated as valid from January 1, 2022 until January 1, 2025.

Around the Collective, PROOF issues and curates several Ethereum-based NFT collections and exhibitions. These include Moonbirds, positioned as a profile-picture (PFP) collection for art collectors; Oddities, a set of 10,000 "Moonbird pellets" by artist Gremplin; Mythics; and the Grails series of curated artist drops, with Grails V featuring 18 artists and 18 or more works. Curated and collaborative programs include the Diamond Exhibition, "Evolving Pixels" by Emily Xie, "Archive of Feelings" by Mika Tajima under a PROOF x Pace Verso collaboration, and "Visions," a twelve-part solo exhibition by the artist Other World. Artists associated with the platform include Josie Bellini, Alpha Centauri Kid, Tyler Hobbs, Linda Dounia and Marlo.

Beyond token collections, PROOF publishes media and community programming: PROOF Podcasts covering NFTs, a daily NFT market countdown produced with NFTStatistics, and in-person PROOF Events. It also maintains the Lunar Society for Moonbirds and Mythics community builders and publishes builder tools comprising assets, a design system and technology. Announced forthcoming items include the Collective Supper Society rewards system and a Talons Marketplace.

Business model

PROOF creates, sells and curates NFT collections and a paid membership NFT (PROOF Collective) that entitles holders to perks such as private community access, events and collaborations, while running supporting media, tooling and community programs around those collections.

Traction

PROOF has issued and supports multiple collections, including the 1,000-supply PROOF Collective membership, Moonbirds, Mythics and the 10,000-piece Oddities set, and has run recurring exhibition series such as Grails (through Grails V), PROOF Curated shows and a collaboration with Pace Verso.

Latest developments

PROOF has announced the Collective Supper Society rewards system and a Talons Marketplace as coming soon, and is showing Grails V, an 18-artist release, alongside "Visions," a twelve-part solo exhibition by Other World.