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Priime

DefunctYC W15

San Francisco, US · Founded 2014 · Delaware corporation · 3 employees · 8 known investors

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Priime develops photo editing software for photographers across iPhone, iPad, Mac, and Adobe Lightroom, featuring hand-crafted styles designed by working photographers. The tool emphasizes simplicity, curation, and RAW workflow capabilities over feature complexity.

ConsumerCreator EconomyMedia & EntertainmentSaaSSocialUnited States of AmericaAmerica / CanadaFully Remote

Founders & leadership· Y Combinator alumni (W15)

Priime was founded in 2014 by Arthur Chang, Loren Baxter, Andrew Ng, and Joe Pestro.

ACArthur Chang
Arthur ChangCo-founder · CEO2014–2025Arthur Chang previously founded Fanvibe (YC S10) and Priime (YC W15), and has software engineering experience across web, mobile, web3, and AI platforms alongside work in film and photography.
LBLoren Baxter
Loren BaxterCo-Founder & Designer2014–2017Loren Baxter was cofounder of Priime and previously held design leadership roles at Remix and ReadyForZero, both YC-backed companies.
ANAndrew Ng
Andrew NgFounder and iOS2014–2025Andrew Ng is founder of Priime, which develops photo editing software for photographers across iPhone, iPad, Mac, and Adobe Lightroom.
JPJoe Pestro
Joe PestroFounder2014–2025Joe Pestro is the founder of Priime (YC W15) and previously founded Fanvibe (YC S10). He has expertise in full-stack web development, technical product management, and infrastructure, with experience across multiple programming languages and cloud platforms.
AYAndrew Y. Ng
Andrew Y. NgFounderManaging General Partner at AI Fund

Investors · 8

Amino CapitalreportedPalo Alto · $100K – $10M

How we know: the VCSheet dataset · Y Combinator's founder network · Not right? Tell us

CRCM VenturesreportedSan Francisco · $100K – $5M

How we know: Y Combinator's founder network · Not right? Tell us

FusionreportedPalo Alto · $500K – $1M

How we know: Y Combinator's founder network · Not right? Tell us

Initialized CapitalreportedSan Francisco · $1M – $5M

How we know: Y Combinator's founder network · Not right? Tell us

Penultimate Capitalreported

How we know: Y Combinator's founder network · Not right? Tell us

Sherpalo VenturesreportedMenlo Park

How we know: Y Combinator's founder network · Not right? Tell us

Venture Investment AssociatesreportedPeapack

How we know: Y Combinator's founder network · Not right? Tell us

Reported raises · per SEC filings

Form D private placements

$173K disclosed across 1 round · 2018

▶$173KraisedAug 2018 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Arthur ChangExecutive Officer, Director
Offering amount
$56M
Amount sold
$173K
First sale
Jun 2018
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

3 people who came through Priime went on to found or lead other companies.

Andrew NgFounderFounded Factored +5Arthur ChangCEOFounded FanvibeJoe PestroFounderFounded Fanvibe

Related companies · 5

DabbleDabble produces computer-generated product images for e-commerce retailers, replacing traditional photography with automated CGI and computer vision technology.
Jon TysonFree beautiful photography platform.
Pretty InstantA marketplace connecting brands and non-profits with vetted photographers and videographers for events, portraits, real estate, and product shoots, offering end-to-end services including logistics, editing, and delivery. The company also pioneered a mobile photo booth that captured branded images and collected guest contact information for CRM systems.
ShutterflyShutterfly is a direct-to-consumer platform for creating personalized photo products including photo books, cards, stationery, wall art, gifts, and calendars. The company serves consumers who want to preserve and display personal photos and create custom keepsakes for various occasions.
SnapprSnappr produces and delivers photography, videography, and AI-generated images for clients with high-volume or individual project needs.

Companies working in the same space as Priime.

Legal entities · 2

corporate structure
Priime Inc.
Priime, Inc.

Frequently asked questions

What does Priime do?
Priime develops photo editing software for photographers across iPhone, iPad, Mac, and Adobe Lightroom, featuring hand-crafted styles designed by working photographers. The tool emphasizes simplicity, curation, and RAW workflow capabilities over feature complexity.
Who founded Priime?
Priime was founded by Arthur Chang, Loren Baxter, Andrew Ng, Joe Pestro in 2014.
Who are Priime's investors?
Priime's investors include Y Combinator, Amino Capital, CRCM Ventures, Fusion, Initialized Capital, Penultimate Capital, Sherpalo Ventures, Venture Investment Associates.
How much funding has Priime raised?
Priime has disclosed $173K raised across 1 round.
Where is Priime headquartered?
Priime is headquartered in San Francisco, US.