Positive

Positive, operating as Positive Food Co., produces fresh packaged food for grab-and-go refrigerated cases. Its product range spans hot meals, salads, sandwiches, snacks and drinks, which it positions for stocking in third-party stores and foodservice locations.

The company's customer list includes grocery retailers such as Bristol Farms, Gelson's, Whole Foods Market, Good Eggs, Co-opportunity Market, Woodlands Market and Golden Poppy; healthcare systems including UCSF Health, USC Keck, Stanford Hospital, UCLA Health and UC Irvine Health; universities such as USC, Cal Poly, Occidental, Cal State Fullerton and Cal State Long Beach; and workplace and studio sites including Fox Studio Lot and Paramount Pictures, alongside food and beverage operators Territory, Equator Coffees and Earthbar.

Business model

Positive makes fresh prepared food products and places them in the grab-and-go refrigerated sections of grocery stores, hospitals, universities, workplaces and cafes, inviting prospective accounts to "get started" stocking its assortment.

Traction

The company lists more than 20 named accounts across grocery chains (Bristol Farms, Gelson's, Whole Foods Market), health systems (UCSF Health, Stanford Hospital, UCLA Health, UC Irvine Health, USC Keck), universities (USC, Cal Poly, Occidental, Cal State Fullerton, Cal State Long Beach) and workplaces (Fox Studio Lot, Paramount Pictures).