Positive
YC W19Los Angeles, US · Founded 2017 · 47 employees · 7 known investors
Positive manufactures and distributes fresh packaged salads and wholesome food products to grocery stores, hospitals, universities, and workplaces across California.
Also known as Positive Food Co.
Founders & leadership· Y Combinator alumni (W19)
Positive was founded in 2017 by Schuyler Deerman.
Investors · 7
Company profile
researched Aug 2026Positive, operating as Positive Food Co., produces fresh packaged food for grab-and-go refrigerated cases. Its product range spans hot meals, salads, sandwiches, snacks and drinks, which it positions for stocking in third-party stores and foodservice locations.
The company's customer list includes grocery retailers such as Bristol Farms, Gelson's, Whole Foods Market, Good Eggs, Co-opportunity Market, Woodlands Market and Golden Poppy; healthcare systems including UCSF Health, USC Keck, Stanford Hospital, UCLA Health and UC Irvine Health; universities such as USC, Cal Poly, Occidental, Cal State Fullerton and Cal State Long Beach; and workplace and studio sites including Fox Studio Lot and Paramount Pictures, alongside food and beverage operators Territory, Equator Coffees and Earthbar.
Business model
Positive makes fresh prepared food products and places them in the grab-and-go refrigerated sections of grocery stores, hospitals, universities, workplaces and cafes, inviting prospective accounts to "get started" stocking its assortment.
Traction
The company lists more than 20 named accounts across grocery chains (Bristol Farms, Gelson's, Whole Foods Market), health systems (UCSF Health, Stanford Hospital, UCLA Health, UC Irvine Health, USC Keck), universities (USC, Cal Poly, Occidental, Cal State Fullerton, Cal State Long Beach) and workplaces (Fox Studio Lot, Paramount Pictures).
▸Full profile — go-to-market, geography
Go-to-market
The company markets directly to operators of grab-and-go fridges, using a roster of named retail, healthcare, university and workplace accounts as reference customers.
Grocery retailers, hospital and health system foodservice operations, university campuses, corporate and studio workplaces, and coffee and wellness retail operators.
Geography
Named customers are concentrated in California, including Los Angeles-area retailers and studios, Bay Area accounts such as UCSF Health, Stanford Hospital, Good Eggs and Equator Coffees, and campuses including Cal Poly and Cal State Long Beach.
Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Competitors · 4
by search overlap
Companies competing with Positive for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
The AlleyWatch Startup Daily Funding Report: 7/15/2026 – AlleyWatchalleywatch.com · Jul 2026▸Research sources · 1
primary sources listed
- Positivepositive.co · web
1 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Positive do?
- Positive Food Co. supplies fresh grab-and-go meals, salads, sandwiches, snacks and drinks to retail and institutional fridges.
- Who founded Positive?
- Positive was founded by Schuyler Deerman in 2017.
- Who are Positive's investors?
- Positive's investors include Flucas Ventures, Reshape, Wayfinder Ventures, Y Combinator, Atomico, Liberty City Ventures, Lightspeed Venture Partners.
- Where is Positive headquartered?
- Positive is headquartered in Los Angeles, US.