Planable

Planable is a social media management and content collaboration platform that brings content creation, planning, feedback, approval, scheduling, publishing, engagement and analytics into a single workspace. Teams create posts for nine social networks — Facebook, Instagram, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest, Threads and Google Business Profile — as well as blogs, newsletters and campaign briefs via a "Universal Content" long-form editor. Content can be viewed as a native-looking feed, a calendar with post previews, an Instagram grid planner, or a list, with drag-and-drop scheduling, colour-coded labels, filters and saved custom views.

The product is organised around workspaces, each dedicated to one client, brand or location, holding its own pages, calendar, team, campaigns and approval flow. Collaboration features include in-context comments, text suggestions and annotations, private feedback, one-time share links for ad-hoc review, version history, and configurable approval modes (none, optional, required, and multi-level chained approvals for enterprise). AI features cover caption generation from custom prompts, captions derived from images and videos, text rewriting, hashtag generation and post suggestions based on prior posts, plus AI replies in the social inbox. Additional capabilities include a media library, Canva integration, a built-in media editor, recurring and grouped posts, first-comment scheduling, an MCP connector for AI assistants, a public API and SSO on enterprise plans [0][1][2][3][4].

Founding story

The idea originated in 2016 among Moldovan founders Xenia Muntean and Nicu Gudumac, who had worked in social media marketing agencies and were frustrated by fragmented workflows — schedules in Excel, designs in PowerPoint, analytics as screenshots and manual uploads to each network. They were joined by Vlad Caluș, and the company began at a hackathon in Transylvania. Romanian marketing specialist Miruna Dragomir joined early. The Romanian accelerator Spherik provided a small initial investment. Muntean had previously built a digital marketing agency at age 20 and Caluș co-founded Planable at 19 [4][5][6].

Business model

Planable sells a self-service and sales-assisted SaaS subscription priced per workspace, with add-on modules and an enterprise tier sold through demos and a dedicated account manager [2][3].

Subscription pricing per workspace per month, billed monthly or annually (two months free on annual): Basic at $33 (60 posts/workspace/month, 4 social pages, unlimited users, feed and calendar views, 3 campaigns) and Pro at $49 (150 posts, 10 social pages, grid view, 10 campaigns, public API). Enterprise is custom-priced with unlimited posts and campaigns, 50 pages per workspace, multi-level approvals, all four views, SSO, bank/wire payment and a dedicated account manager. Analytics ($12/workspace/month) and Social Inbox ($7.50/workspace/month) are paid add-ons. A free entry point offers the first 50 posts with no time limit or credit card, and volume discounts are offered above five workspaces [2].

Traction

Reached its first 10,000 users in 2018; more than 1 million posts published through the platform in 2019; profitability in 2020; 5,000 customers in 2023; customers in 120+ countries from 2024; 7,500+ teams stated on the company site. A 2021-era profile cited over 3,000 customers including Hyundai, Christian Louboutin, Viber and the United Nations [4][5][6].

Latest developments

In August 2025 Planable was acquired by SE Ranking, an SEO and digital marketing platform operating since 2013 and serving over one million users in 150+ countries. The founders chose SE Ranking after weighing several offers, citing alignment of products, roadmaps and values; founders remain involved, the leadership team stays intact, and the Chișinău and Bucharest teams remain in place, with the two products to be combined into a complementary social media plus SEO offering. Xenia Muntean is described as COO of SE Ranking, Nicu Gudumac as VP of Product for SMM Solutions, Vlad Caluș as Senior Account Executive, and Miruna Dragomir as CMO of Planable and VP of Marketing for SMM Solutions. Planable also launched the Social Inbox add-on in 2025 [4][5].