Pimly
Chicago, US · Founded 2022 · Delaware corporation · 2 known investors
Pimly provides a product data management platform for enterprise marketing teams, integrated with Salesforce, to centralize product information, manage approvals, and create channel-ready content at scale. The platform helps marketers reduce manual workflows, maintain data accuracy and governance, and accelerate campaign launches.
Founders & leadership
Pimly was founded in 2022 by Michael Dannenfeldt.
MD
Michael DannenfeldtFounder
MM
Michael MilburnNamed on SEC filing
Board
MA
Michael Alpha Capital Fund III FitzgeraldBoard director
MF
Investors · 2
Reported raises · per SEC filings
Form D private placements$7.3M disclosed across 2 rounds · 2022–2025
▶$2.3MraisedSep 2025 · 10 investors · Other TechnologyRule 506(b)
▶$2.3MraisedSep 2025 · 10 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael Alpha Capital Fund III FitzgeraldDirector
- Michael DannenfeldtExecutive Officer, Director
- Offering amount
- $2.3M
- Amount sold
- $2.3M
- Minimum investment
- $10K
- First sale
- Jul 2025
- Incorporated
- Corporation, Delaware, 2022
- Federal exemptions
- 06b
▶$5MraisedOct 2022 · 8 investors · Other TechnologyRule 506(b)
▶$5MraisedOct 2022 · 8 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Michael FitzgeraldDirector
- Michael DannenfeldtDirector
- Michael MilburnDirector
- Offering amount
- $5M
- Amount sold
- $5M
- Minimum investment
- $1
- First sale
- Sep 2022
- Incorporated
- Corporation, Illinois, 2022
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlapPlytix18 shared keywordsPlytix is an all-in-one commerce platform that combines Product Information Management (PIM), Digital Asset Management (DAM), feed management, and AI content tools to help teams structure, update, and distribute product content across multiple channels. It serves brands, manufacturers, retailers, and distributors selling across B2C and B2B channels, targeting marketing and ecommerce teams.
inRiver18 shared keywordsInriver provides a Product Information Management (PIM) platform for brands, manufacturers, and retailers to manage and optimize product data across omnichannel commerce. The platform integrates AI capabilities to help customers accelerate time to market and maintain competitive advantage.
Sales Layer17 shared keywordsSales Layer is a Product Information Management (PIM) platform with AI agents that centralize, enrich, validate, and distribute product data across websites, marketplaces, distributors, and internal systems. It serves retailers and brands, offering automated catalog workflows, review controls, and an MCP server to connect product data to AI platforms like Claude and ChatGPT.
Pimcore16 shared keywordsPimcore is a data and experience management platform used by enterprises to create and manage digital ecosystems, offering API-first architecture, AI-driven automation, and open-source technology.
Salsify16 shared keywordsSalsify offers a product experience management (PXM) platform with tools for centralizing product content, syndicating it across channels, enriching product pages, and analyzing digital shelf performance. It serves brands and retailers looking to manage and optimize product data for ecommerce and omnichannel commerce.
Pimberly13 shared keywordsPimberly is a SaaS platform providing Product Information Management (PIM) and Digital Asset Management (DAM) capabilities for retailers, distributors, and manufacturers to manage product data and media assets.
Propel Software12 shared keywordsPropel Software provides cloud-based software that unifies teams, processes, and product information to support collaboration across the product lifecycle from concept to customer, aimed at product companies.
Akeneo12 shared keywordsAkeneo is a SaaS platform that unifies product data and pricing to help brands, manufacturers, distributors, and retailers govern and orchestrate product information across ecommerce, mobile, and other channels. The platform uses AI agents and an adaptive data model to transform product catalogs into growth engines that drive discovery, conversion, and business performance.
Centric Software12 shared keywordsCentric Software provides Centric PLM, a product lifecycle management platform specifically designed for the fashion industry. The out-of-the-box solution requires no custom coding and serves fashion product development and design teams.
Syndigo11 shared keywordsSyndigo offers an AI-native product experience management (PXM) platform for retailers, unifying product data from vendors through to the shelf in a single interface. Its Product Experience Cloud for Retail handles vendor onboarding, data governance, content enrichment, syndication, and space/planogram management, and provides access to a large network of suppliers and verified products.
Companies competing with Pimly for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Pimly do?
- Pimly provides a product data management platform for enterprise marketing teams, integrated with Salesforce, to centralize product information, manage approvals, and create channel-ready content at scale. The platform helps marketers reduce manual workflows, maintain data accuracy and governance, and accelerate campaign launches.
- Who founded Pimly?
- Pimly was founded by Michael Dannenfeldt in 2022.
- Who are Pimly's investors?
- Pimly's investors include High Alpha, Hyde Park Angels.
- How much funding has Pimly raised?
- Pimly has disclosed $7.3M raised across 2 rounds.
- Where is Pimly headquartered?
- Pimly is headquartered in Chicago, US.