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Sales Layer

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Sales Layer is a Product Information Management (PIM) platform with AI agents that centralize, enrich, validate, and distribute product data across websites, marketplaces, distributors, and internal systems. It serves retailers and brands, offering automated catalog workflows, review controls, and an MCP server to connect product data to AI platforms like Claude and ChatGPT.

AI & Machine LearningRetail TechSaaS

Founders & leadership

AVAlvaro Verdoy
Alvaro VerdoyFounder and CEOAlvaro Verdoy is the founder and CEO of Sales Layer, a Product Information Management platform that uses AI agents to manage, enrich, and distribute product data across multiple channels for manufacturers and industrial brands. He has led the company for over a decade as a global SaaS serving enterprises with complex data management and regulatory compliance needs.

Investors · 7

Swanlaab Venture Factorylisted by Swanlaab Venture FactoryMadrid · $540K – $3.2M

How we know: Swanlaab Venture Factory's portfolio page · Not right? Tell us

GoHub VenturesreportedValencia

How we know: the VCSheet dataset · Not right? Tell us

PeakSpan Capital PartnersreportedNew York · $9M – $42M

How we know: funding news · brpx.com · Not right? Tell us

Sonae IMreportedPorto

How we know: funding news · prnewswire.com · Not right? Tell us

Also in the syndicate · 2

Global OmniumSwaanlab

Funding

SEC filings, press & company announcements

$25M disclosed across 1 of 3 rounds · 2020–2022

Source: company announcements and press reports — follow each round's link for the claim.

In the news

Sales Layer Announce $25m Series B Funding Round | Sales Layerblog.saleslayer.com · Jun 2022

Frequently asked questions

What does Sales Layer do?
Sales Layer is a Product Information Management (PIM) platform with AI agents that centralize, enrich, validate, and distribute product data across websites, marketplaces, distributors, and internal systems. It serves retailers and brands, offering automated catalog workflows, review controls, and an MCP server to connect product data to AI platforms like Claude and ChatGPT.
Who founded Sales Layer?
Sales Layer was founded by Alvaro Verdoy.
Who are Sales Layer's investors?
Sales Layer's investors include Bright Pixel Capital, Swanlaab Venture Factory, GoHub Ventures, PeakSpan Capital Partners, Sonae IM.
How much funding has Sales Layer raised?
Sales Layer has disclosed $25M raised across 1 of its 3 known rounds.