Insureon

Market position

The company describes itself as the largest provider of small business insurance online and as a digital agency for small business insurance, working with A+ rated carriers.

Combines a single online application producing instant multi-carrier quotes with licensed producers said to be licensed in every state and dedicated to the micro and small business segment, plus a dedicated account management team for ongoing service; the company cites its carrier relationships as enabling competitive and comprehensive options regardless of where the business is located.

Technology

A web-based quoting platform in which a customer selects a profession type and fills out a single simplified application, then receives real-time prices from multiple carriers in seconds. The company also uses technology to recommend suitable policy types based on a few questions about the business.

Go-to-market

Primarily inbound digital acquisition: the company states that most customers find it through Google, searching by profession, policy type, or general insurance questions, which it addresses with educational content and profession-specific pages. Inbound web applications are then worked by dedicated small-market sales producers who follow up by phone, text, or email, and a toll-free phone number is offered as an alternative entry point.

Small businesses and micro businesses across the United States in a wide range of trades and professions, including lawn care, accounting, restaurants, and IT consulting; many are newly formed or buying business insurance for the first time.

Geography

United States nationwide; the company states its producers are licensed in every state and that it works with small business owners across the country.