/Companies

Insureon

acquired by Hub International

Chicago, US · Founded 2011 · 132 employees on LinkedIn · 4 known investors

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Insureon is a digital insurance agency that helps small business owners compare and purchase commercial insurance policies from over 100 carriers online. Operating across all U.S. states, it serves small businesses across 900+ industries and has delivered over 1.8 million policies.

Also known as Insureon

Founders & leadership

DKDan Kazan
Dan KazanChief Executive OfficerDan Kazan served as CEO of Insureon from 2019 until its 2022 acquisition by Hub International and Bold Penguin; he previously held CEO roles at Rewards Network and Tribune Media Services, and currently serves as CEO of Fingercheck, a workforce management software company. He holds a law degree from the University of Chicago and has board experience across multiple companies.
JKJeff Kroeger
Jeff KroegerPresidentHe brings nearly two decades of commercial insurance experience, including prior roles at The Hartford, and holds a degree from the University of Michigan.

Investors · 4

Company profile

researched Aug 2026

Insureon operates a digital insurance agency for small business owners in the United States. Prospective customers select their profession or type of work on the company's website, complete a single online application, and receive real-time quotes from multiple carriers within seconds. The company describes itself as the largest provider of small business insurance online and positions its site as a digital agency for small business coverage.

Alongside its online quoting technology, Insureon employs licensed sales producers who review submitted applications, verify that the selected coverages and carrier fit the customer's state and needs, and answer coverage and claims questions by phone, text, or email. Once a policy is written, the relationship transfers to an account management team responsible for ongoing service and retention. The company also publishes educational articles and blog content explaining policy types and coverage requirements for specific professions, and offers technology that recommends products after a customer answers a short set of questions about the business. A toll-free sales line, (800) 688-1984, is listed on the site.

Business model

Insureon acts as an insurance agency, distributing policies from partner carriers to small business customers through its website and its own licensed producers, with an account management team handling post-sale service and renewals.

▸Full profile — market position, technology, go-to-market, geography

Market position

The company describes itself as the largest provider of small business insurance online and as a digital agency for small business insurance, working with A+ rated carriers.

Combines a single online application producing instant multi-carrier quotes with licensed producers said to be licensed in every state and dedicated to the micro and small business segment, plus a dedicated account management team for ongoing service; the company cites its carrier relationships as enabling competitive and comprehensive options regardless of where the business is located.

Technology

A web-based quoting platform in which a customer selects a profession type and fills out a single simplified application, then receives real-time prices from multiple carriers in seconds. The company also uses technology to recommend suitable policy types based on a few questions about the business.

Go-to-market

Primarily inbound digital acquisition: the company states that most customers find it through Google, searching by profession, policy type, or general insurance questions, which it addresses with educational content and profession-specific pages. Inbound web applications are then worked by dedicated small-market sales producers who follow up by phone, text, or email, and a toll-free phone number is offered as an alternative entry point.

Small businesses and micro businesses across the United States in a wide range of trades and professions, including lawn care, accounting, restaurants, and IT consulting; many are newly formed or buying business insurance for the first time.

Geography

United States nationwide; the company states its producers are licensed in every state and that it works with small business owners across the country.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Share of small business customers who do not understand the insurance coverage tJan 202490%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Insureon do?
Insureon is an online agency where small business owners complete one application and compare quotes from top carriers.
Who are Insureon's investors?
Insureon's investors include Accretive, LLC, Escalate Capital Partners, Oak HC/FT, Warner Music Group.
Who acquired Insureon?
Insureon was acquired by Hub International.
Where is Insureon headquartered?
Insureon is headquartered in Chicago, US.