Piction Health

Piction Health is a virtual-first dermatology clinic that treats concerns affecting skin, hair and nails. Patients complete an online assessment describing their concern and submit photographs; a dermatology team then reviews the case and produces a personalized care plan, typically within 24-48 hours (the company also describes turnaround of a few days or, for prescriptions, hours). Care continues through online check-ins, with licensed nurse practitioners answering questions and sending prescriptions to the patient's pharmacy, and regular follow-ups for chronic conditions. If a case requires in-person evaluation, Piction coordinates a referral to a local dermatologist.

The clinical team combines board-certified dermatologists and dermatology-experienced nurse practitioners, with the company stating that every patient case is reviewed, diagnosed and assigned a care plan by a board-certified dermatologist. Commonly treated conditions include acne, moles and herpes, psoriasis and eczema, and hair loss and thinning; the company says its dermatologists are trained to diagnose and manage more than 3,000 conditions of the skin, hair and nails, and that more than 80% of skin conditions can be handled through an online consult with images. Same-day appointments are advertised, and services include new and renewed dermatology prescriptions.

Founding story

Co-founder Susan Conover experienced melanoma at age 22, an experience the company cites as the origin of its focus on fast access to expert dermatology care. The company's stated mission is to provide immediate care and support for hair, skin and nail issues through a virtual-first care delivery model.

Business model

Direct-to-patient telehealth clinical services. Piction Health accepts most insurance plans — naming Aetna, Cigna, Anthem Blue Cross Blue Shield (Elevance), United Healthcare, ConnectiCare and Emblem among others — and also offers out-of-pocket pricing, with HSA and FSA cards accepted.

Revenue is generated from dermatology visits and care, billed through accepted insurance plans or paid out of pocket by patients, including via HSA/FSA.

Traction

The company reports operations across six states, a multidisciplinary care team of board-certified dermatologists and nurse practitioners, and a dataset of hundreds of thousands of patient cases; patient testimonials are published on its site.