Persona

Persona operates a configurable identity platform that lets businesses collect, verify, manage, and make decisions about the identities of individuals and businesses, plus automation and orchestration tooling to run those processes end to end. The product is organized as modular building blocks: Verifications (checks against modern signals and authoritative records), Dynamic Flow (custom information-collection flows), Workflows (automation for use cases such as KYC, KYB, and workforce verification), Graph (link analysis to detect coordinated fraud in real time), and Cases (review and investigation tooling for internal teams or Persona's platform agents). A product called Relay is positioned around balancing trust and privacy, and the company also runs a consumer privacy portal for personal data requests.

The company frames its direction as building a "verified identity layer" for an era of AI agents: infrastructure that establishes who is behind an online action and their intent, and that gives individuals a reusable identity they can carry across services rather than re-submitting sensitive information. Stated capability areas include age assurance, international KYB, liveness/face-spoof detection, and workforce identity security. Persona says its service is available in more than 200 countries and territories and 20 languages, and it aligns its security and privacy practices with recognized industry standards and certifications.

Note on identity of the entity: the domain persona.com currently resolves to a domain-name sales page and is not operated by this company; Persona's site is withpersona.com. Sources about the Atlus video game series and about Persona the remote-staffing firm (personatalent.com) describe different organizations and are excluded.

Founding story

Per the Series C post, Rick Song and Charles Yeh set out to build an identity infrastructure platform that could work for any business and any individual, arguing that one-size-fits-all identity approaches fail because identity experiences are inherently personal. The company was created in 2018, at a point when government ID plus selfie verification had become the industry norm.

Business model

B2B software sold to businesses that need to verify customers, users, entities, or workers online. Persona positions itself as identity infrastructure/platform rather than a point solution, with modular components customers combine and orchestrate.

Sources do not state pricing mechanics; the company reports doubling revenue year over year, indicating commercial software sales to business customers.

Traction

Persona reports roughly 1 billion identities verified, more than 300 million fraud attempts stopped, and greater than 99.9% uptime. It processed more than 300 million verifications in 2024, doubled revenue and customer count year over year, and detected over 75 million AI-driven face spoof attempts via liveness detection.

Latest developments

In April 2025 Persona announced a $200M Series D at a $2B valuation co-led by Founders Fund and Ribbit Capital. Subsequent announcements include a Candidate Verification product to detect hiring fraud, an integration with Australia's ConnectID for privacy-first age verification, and Relay, positioned around balancing trust and privacy. Persona was named a Leader in the 2026 Gartner Magic Quadrant for Identity Verification.