Pensa Systems
Austin, US · Founded 2016 · Delaware corporation · 113 employees on LinkedIn · 5 known investors
Pensa Systems uses vision AI to digitize retail shelves, identifying items, reconstructing shelf layouts, generating planograms, and auditing in-store displays, pricing, and promotional signage for compliance. It serves retailers and consumer goods brands with real-time shelf insights and recommended corrective actions.
Founders & leadership
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Richard SchwartzNamed on SEC filing
RS

Rob SendersNamed on SEC filing
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James McCannNamed on SEC filing
Board
MN

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Investors · 5
Reported raises · per SEC filings
Form D private placements$13.5M disclosed across 1 round · 2023
▶$13.5MraisedJan 2024 · 23 investors · Other TechnologyRule 506(b)
▶$13.5MraisedJan 2024 · 23 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Richard SchwartzExecutive Officer, Director
- Matt NicholsDirector
- Rob SendersExecutive Officer
- James McCannDirector
- Chris ShonkDirector
- Offering amount
- $19.9M
- Amount sold
- $13.5M
- First sale
- Dec 2023
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 4
by search overlapNetezza6 shared keywordsIBM is a global technology company whose business spans enterprise software (including Red Hat, HashiCorp, and Confluent), IT infrastructure such as mainframes, servers, and storage, and IT consulting services. The company is also investing heavily in quantum computing and AI-based enterprise offerings, including its Lightwell open-source software security clearinghouse and the Anderon quantum wafer foundry.
Viso5 shared keywordsViso.ai offers a computer vision platform with two products: Visonow, a tool to build vision agents from a text prompt and video, and Visosuite, an enterprise operating system to connect cameras across sites and run governed, agentic vision workflows at scale. It serves enterprises across multiple industries for use cases like monitoring, inspection, and safety alerting.
Google Deepmind5 shared keywordsGoogle DeepMind is an AI research lab, formed by combining Google Brain and DeepMind, that develops general AI systems and works toward artificial general intelligence. Its research has produced breakthroughs across reinforcement learning, protein structure prediction, language models, robotics, and generative AI.
Tastewise5 shared keywordsTastewise is an AI-powered consumer intelligence platform for food and beverage brands, turning consumer, menu, and social data into insights for product innovation, marketing, and sales. It serves enterprise F&B companies across innovation, retail go-to-market, and foodservice expansion.
Companies competing with Pensa Systems for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Pensa Systems do?
- Pensa Systems uses vision AI to digitize retail shelves, identifying items, reconstructing shelf layouts, generating planograms, and auditing in-store displays, pricing, and promotional signage for compliance. It serves retailers and consumer goods brands with real-time shelf insights and recommended corrective actions.
- Who are Pensa Systems's investors?
- Pensa Systems's investors include ATX Venture Partners, Commerce Ventures, Circle K Ventures, RevTech Ventures, Signia Venture Partners.
- How much funding has Pensa Systems raised?
- Pensa Systems has disclosed $13.5M raised across 1 round.
- Where is Pensa Systems headquartered?
- Pensa Systems is headquartered in Austin, US.


