/Companies

Peerfit

acquired by FitOn

Tampa, US · Founded 2014 · Delaware corporation · 10 known investors

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PeerFit (operating as FitOn Health) provides digital fitness and wellness content via an app, combined with access to a national network of in-person fitness experiences, targeting corporate employers seeking employee health and wellness programs.

Founders & leadership

Peerfit was founded in 2014 by Edward J. Buckley, III.

EJEdward J. Buckley, III
Edward J. Buckley, IIIFounder
SP
Scott PeeplesExecutive

Board

MBMarc Blumenthal
Marc BlumenthalBoard of Directors / InvestorGeneral Partner at Florida Funders
LELee E. Arnold, Jr.
Lee E. Arnold, Jr.Member Board Of Directors2018–2023Principal at Florida Funders
JNJeffrey N. Vinik
Jeffrey N. VinikBoard directorPartner & Board Member at Dreamit Ventures
JP
Jim PhilipBoard director

Investors · 10

Reported raises · per SEC filings

Form D private placements

$50.9M disclosed across 7 of 8 rounds · 2015–2022

▶$10MraisedJan 2020 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jim PhilipDirector
  • Pooja GoelDirector
  • Marc BlumenthalDirector
  • Lee E. ArnoldDirector
  • Jeffrey N. VinikDirector
  • Abraham WeislederDirector
  • Edward J. Buckley, IIIExecutive Officer, Director, Promoter
  • Wyc GrousbeckDirector
Offering amount
$10M
Amount sold
$10M
First sale
Jan 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$20.3MraisedMar 2019 · 18 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Marc BlumenthalDirector
  • Pooja GoelDirector
  • Edward J. Buckley, IIIExecutive Officer, Director
  • Jeff VinikDirector
  • Jim PhilipDirector
  • Wyc GrousbeckDirector
  • Lee E. ArnoldDirector
Offering amount
$30M
Amount sold
$20.3M
First sale
Mar 2019
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$8MraisedSep 2018 · 17 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeffrey N. VinikDirector
  • Marc BlumenthalDirector
  • Wyc GrousbeckDirector
  • Lee E. ArnoldDirector
  • Jim PhilipDirector
  • Scott PeeplesDirector
  • Edward J. Buckley, IIIExecutive Officer, Director, Promoter
Offering amount
$8.2M
Amount sold
$8M
First sale
Jul 2018
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$10.3MraisedJan 2018 · 26 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott PeeplesExecutive Officer, Director
  • Marc BlumenthalDirector
  • Lee E. Arnold, Jr.Director
  • Jeffrey N. VinikDirector
  • Jim PhilipDirector
  • Edward J. Buckley, IIIExecutive Officer, Director
Offering amount
$10.4M
Amount sold
$10.3M
First sale
Dec 2017
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$770KraisedApr 2017 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott PeeplesExecutive Officer, Director, Promoter
  • Edward J. Buckley, IIIExecutive Officer, Director, Promoter
Offering amount
$1.5M
Amount sold
$770K
Minimum investment
$15K
Proceeds to insiders
$150K
First sale
Mar 2017
Incorporated
Corporation, Florida, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.2MraisedJun 2016 · 17 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott PeeplesExecutive Officer, Director, Promoter
  • Edward J. Buckley, IIIExecutive Officer, Director, Promoter
Offering amount
$2M
Amount sold
$1.2M
Proceeds to insiders
$150K
First sale
Jun 2016
Incorporated
Corporation, Florida, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$400KraisedAug 2015 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Edward J Buckley, IIIExecutive Officer, Director, Promoter
  • Scott PeeplesDirector, Promoter
Offering amount
$750K
Amount sold
$400K
Proceeds to insiders
$100K
First sale
Jan 2015
Incorporated
Corporation, Florida, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Founder mafia

2 people who came through Peerfit went on to found or lead other companies.

Related companies · 8

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NextdoorNeighborhood social network; IPO 2021
CrunchCrunch is a fitness community that welcomes members of all backgrounds and fitness levels without judgment. The company focuses on creating an inclusive, fun culture centered around exercise and wellness.
WazeWorld's largest community-based traffic and navigation app.
AtlyAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
WellnessLivingWellnessLiving provides an online booking system for fitness businesses and wellness service providers, enabling clients to schedule appointments, classes, and events while helping businesses fill capacity and manage customer engagement.

Companies working in the same space as Peerfit.

Frequently asked questions

What does Peerfit do?
PeerFit (operating as FitOn Health) provides digital fitness and wellness content via an app, combined with access to a national network of in-person fitness experiences, targeting corporate employers seeking employee health and wellness programs.
Who founded Peerfit?
Peerfit was founded by Edward J. Buckley, III in 2014.
Who are Peerfit's investors?
Peerfit's investors include Florida Funders, Florida Technology Seed Capital Fund, Tech Square Ventures, Accel, Delta-v Capital, Dreamit Ventures, Mantis Capital, Maverick Ventures and 2 more.
How much funding has Peerfit raised?
Peerfit has disclosed $50.9M raised across 7 of its 8 known rounds.
Who acquired Peerfit?
Peerfit was acquired by FitOn.
Where is Peerfit headquartered?
Peerfit is headquartered in Tampa, US.