Fundraising Fox

Peerfit

acquired by FitOn

Tampa, US · Founded 2014 · Delaware corporation · 3 known investors

peerfit.com ↗

PeerFit (operating as FitOn Health) provides digital fitness and wellness content via an app, combined with access to a national network of in-person fitness experiences, targeting corporate employers seeking employee health and wellness programs.

Enterprise SoftwareHealthtechWellness & Fitnessin /fitonapp

Founders & leadership

SP
Scott PeeplesExecutive Officer, Director
MB
Marc BlumenthalDirector
LE
Lee E. Arnold, Jr.Director
JN
Jeffrey N. VinikDirector
JP
Jim PhilipDirector
EJ
Edward J. Buckley, IIIExecutive Officer, Director

Investors · 3

Florida FundersTampa · $50Kvia Marc Blumenthal · board
Tech Square VenturesAtlanta · $500K – $3M
Dreamit VenturesreportedEstero · $500K – $1.5Mvia Jeff Vinik · board

Reported raises · per SEC filings

Form D private placements
▶$10MraisedJan 2020 · 10 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jim PhilipDirector
  • Pooja GoelDirector
  • Marc BlumenthalDirector
  • Lee E. ArnoldDirector
  • Jeffrey N. VinikDirector
  • Abraham WeislederDirector
  • Edward J. Buckley, IIIExecutive Officer, Director, Promoter
  • Wyc GrousbeckDirector
Offering amount
$10M
Amount sold
$10M
First sale
Jan 2020
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$20.3MraisedMar 2019 · 18 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Marc BlumenthalDirector
  • Pooja GoelDirector
  • Edward J. Buckley, IIIExecutive Officer, Director
  • Jeff VinikDirector
  • Jim PhilipDirector
  • Wyc GrousbeckDirector
  • Lee E. ArnoldDirector
Offering amount
$30M
Amount sold
$20.3M
First sale
Mar 2019
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$8MraisedSep 2018 · 17 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jeffrey N. VinikDirector
  • Marc BlumenthalDirector
  • Wyc GrousbeckDirector
  • Lee E. ArnoldDirector
  • Jim PhilipDirector
  • Scott PeeplesDirector
  • Edward J. Buckley, IIIExecutive Officer, Director, Promoter
Offering amount
$8.2M
Amount sold
$8M
First sale
Jul 2018
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$10.3MraisedJan 2018 · 26 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott PeeplesExecutive Officer, Director
  • Marc BlumenthalDirector
  • Lee E. Arnold, Jr.Director
  • Jeffrey N. VinikDirector
  • Jim PhilipDirector
  • Edward J. Buckley, IIIExecutive Officer, Director
Offering amount
$10.4M
Amount sold
$10.3M
First sale
Dec 2017
Incorporated
Corporation, Delaware, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$770KraisedApr 2017 · 6 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott PeeplesExecutive Officer, Director, Promoter
  • Edward J. Buckley, IIIExecutive Officer, Director, Promoter
Offering amount
$1.5M
Amount sold
$770K
Minimum investment
$15K
Proceeds to insiders
$150K
First sale
Mar 2017
Incorporated
Corporation, Florida, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$1.2MraisedJun 2016 · 17 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Scott PeeplesExecutive Officer, Director, Promoter
  • Edward J. Buckley, IIIExecutive Officer, Director, Promoter
Offering amount
$2M
Amount sold
$1.2M
Proceeds to insiders
$150K
First sale
Jun 2016
Incorporated
Corporation, Florida, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$400KraisedAug 2015 · 7 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Edward J Buckley, IIIExecutive Officer, Director, Promoter
  • Scott PeeplesDirector, Promoter
Offering amount
$750K
Amount sold
$400K
Proceeds to insiders
$100K
First sale
Jan 2015
Incorporated
Corporation, Florida, 2014
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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