Peerfit
acquired by FitOnTampa, US · Founded 2014 · Delaware corporation · 3 known investors
PeerFit (operating as FitOn Health) provides digital fitness and wellness content via an app, combined with access to a national network of in-person fitness experiences, targeting corporate employers seeking employee health and wellness programs.
Founders & leadership
Peerfit was founded in 2014 by Edward J. Buckley, III.
EJ
Edward J. Buckley, IIIFounder
SP
Scott PeeplesExecutive
Board
MB
LE
Lee E. Arnold, Jr.Board director
JN
JP
Jim PhilipBoard director
Investors · 3
Reported raises · per SEC filings
Form D private placements$50.9M disclosed across 7 rounds · 2015–2020
▶$10MraisedJan 2020 · 10 investors · Other TechnologyRule 506(b)
▶$10MraisedJan 2020 · 10 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jim PhilipDirector
- Pooja GoelDirector
- Marc BlumenthalDirector
- Lee E. ArnoldDirector
- Jeffrey N. VinikDirector
- Abraham WeislederDirector
- Edward J. Buckley, IIIExecutive Officer, Director, Promoter
- Wyc GrousbeckDirector
- Offering amount
- $10M
- Amount sold
- $10M
- First sale
- Jan 2020
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$20.3MraisedMar 2019 · 18 investors · OtherRule 506(b)
▶$20.3MraisedMar 2019 · 18 investors · Other
Rule 506(b)Officers, directors & promoters on the filing
- Marc BlumenthalDirector
- Pooja GoelDirector
- Edward J. Buckley, IIIExecutive Officer, Director
- Jeff VinikDirector
- Jim PhilipDirector
- Wyc GrousbeckDirector
- Lee E. ArnoldDirector
- Offering amount
- $30M
- Amount sold
- $20.3M
- First sale
- Mar 2019
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$8MraisedSep 2018 · 17 investors · Other TechnologyRule 506(b)
▶$8MraisedSep 2018 · 17 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Jeffrey N. VinikDirector
- Marc BlumenthalDirector
- Wyc GrousbeckDirector
- Lee E. ArnoldDirector
- Jim PhilipDirector
- Scott PeeplesDirector
- Edward J. Buckley, IIIExecutive Officer, Director, Promoter
- Offering amount
- $8.2M
- Amount sold
- $8M
- First sale
- Jul 2018
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$10.3MraisedJan 2018 · 26 investors · Other TechnologyRule 506(b)
▶$10.3MraisedJan 2018 · 26 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott PeeplesExecutive Officer, Director
- Marc BlumenthalDirector
- Lee E. Arnold, Jr.Director
- Jeffrey N. VinikDirector
- Jim PhilipDirector
- Edward J. Buckley, IIIExecutive Officer, Director
- Offering amount
- $10.4M
- Amount sold
- $10.3M
- First sale
- Dec 2017
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
▶$770KraisedApr 2017 · 6 investors · Other TechnologyRule 506(b)
▶$770KraisedApr 2017 · 6 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott PeeplesExecutive Officer, Director, Promoter
- Edward J. Buckley, IIIExecutive Officer, Director, Promoter
- Offering amount
- $1.5M
- Amount sold
- $770K
- Minimum investment
- $15K
- Proceeds to insiders
- $150K
- First sale
- Mar 2017
- Incorporated
- Corporation, Florida, 2014
- Federal exemptions
- 06b
▶$1.2MraisedJun 2016 · 17 investors · Other TechnologyRule 506(b)
▶$1.2MraisedJun 2016 · 17 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Scott PeeplesExecutive Officer, Director, Promoter
- Edward J. Buckley, IIIExecutive Officer, Director, Promoter
- Offering amount
- $2M
- Amount sold
- $1.2M
- Proceeds to insiders
- $150K
- First sale
- Jun 2016
- Incorporated
- Corporation, Florida, 2014
- Federal exemptions
- 06b
▶$400KraisedAug 2015 · 7 investors · Other TechnologyRule 506(b)
▶$400KraisedAug 2015 · 7 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Edward J Buckley, IIIExecutive Officer, Director, Promoter
- Scott PeeplesDirector, Promoter
- Offering amount
- $750K
- Amount sold
- $400K
- Proceeds to insiders
- $100K
- First sale
- Jan 2015
- Incorporated
- Corporation, Florida, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 7
by search overlap
Wellhub24 shared keywordsWellhub operates a corporate wellness platform that connects employees to fitness, mindfulness, nutrition, and sleep options through employer-provided plans. It serves companies looking to offer holistic wellbeing programs to their workforce across multiple countries.
Snap14 shared keywordsSnapchat is a mobile app for communicating with friends and family through photos and videos, featuring augmented-reality Lenses, creative sharing tools, and a personalized map for discovering places and content. It is a consumer social and media platform operated by Snap Inc.
Roadtrippers12 shared keywordsRoadtrippers is a mobile platform that helps users plan road trips by discovering interesting locations, booking accommodations, and navigating routes across the United States, Canada, New Zealand, and Australia. The app integrates trip planning, accommodation search, and navigation into a single service for leisure travelers.
Nextdoor (NYSE: 2021)10 shared keywordsNeighborhood social network; IPO 2021
Crunch9 shared keywordsCrunch operates fitness gyms offering group fitness classes, free weights, machines, cardio equipment, and personal training. It promotes a "no judgments" philosophy aimed at a broad, inclusive membership base.
Atly8 shared keywordsAtly is a location discovery app that helps people find restaurants, bars, and places to visit through personalized recommendations and user-generated tips. The consumer platform has been described as combining social community content with map-based navigation.
WellnessLiving7 shared keywordsWellnessLiving offers all-in-one business management software for fitness, wellness, and beauty businesses such as gyms, yoga studios, spas, and wellness centers. The platform provides booking, management, and marketing tools, and includes a consumer-facing directory for finding and booking local services.
Companies competing with Peerfit for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Peerfit do?
- PeerFit (operating as FitOn Health) provides digital fitness and wellness content via an app, combined with access to a national network of in-person fitness experiences, targeting corporate employers seeking employee health and wellness programs.
- Who founded Peerfit?
- Peerfit was founded by Edward J. Buckley, III in 2014.
- Who are Peerfit's investors?
- Peerfit's investors include Florida Funders, Tech Square Ventures, Dreamit Ventures.
- How much funding has Peerfit raised?
- Peerfit has disclosed $50.9M raised across 7 rounds.
- Who acquired Peerfit?
- Peerfit was acquired by FitOn.
- Where is Peerfit headquartered?
- Peerfit is headquartered in Tampa, US.