Fundraising Fox

FitOn

West Hollywood, US · Founded 2018 · Delaware corporation · 7 known investors

fitonapp.com ↗

Founders & leadership

LC
Lindsay CookExecutive Officer, Director
RC
Russell CookExecutive Officer, Director
EJ
Edward J. Buckley IIIDirector
YP
Yash PatelDirector
BC
Brett CarlsonDirector
DS
David SchallerDirector
DG
Deb GageDirector

Investors · 7

Causeway Media PartnersCambridge
Causeway PartnersCambridge
Crosscut VenturesLos Angeles · $250K – $750K
Mantis CapitalSanta Monica · $100K – $1M
Second Avenue PartnersSeattle
Titanium VenturesSydney Nsw · $5M – $10M
Maverick VenturesreportedSan Francisco · $3M – $10M

Reported raises · per SEC filings

Form D private placements
▶$48.7MraisedFeb 2025 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Lindsay CookExecutive Officer, Director
  • Russell CookExecutive Officer, Director
  • Edward J. Buckley IIIDirector
  • Yash PatelDirector
  • Brett CarlsonDirector
  • Deb GageDirector
  • David SchallerDirector
Offering amount
$63.7M
Amount sold
$48.7M
First sale
Jan 2025
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$3.5MraisedMar 2024 · 3 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Russell CookExecutive Officer, Director
  • Edward J. Buckley IIIDirector
  • Yash PatelDirector
  • Lindsay CookExecutive Officer, Director
  • Garrett MarsiloDirector
  • David SchallerDirector
  • Deb GageDirector
Offering amount
$3.5M
Amount sold
$3.5M
First sale
Feb 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$20.6MraisedDec 2022 · 19 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David SchallerDirector
  • Russell CookExecutive Officer, Director
  • Lindsay CookExecutive Officer, Director
  • Deb GageDirector
  • Edward J. Buckley IIIDirector
  • Yash PatelDirector
Offering amount
$29.2M
Amount sold
$20.6M
First sale
Feb 2022
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$25.1MraisedMar 2022 · 25 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • David SchallerDirector
  • Lindsay CookExecutive Officer, Director
  • Russell CookExecutive Officer, Director
  • Yash PatelDirector
Offering amount
$25.1M
Amount sold
$25.1M
First sale
Aug 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7MraisedJan 2020 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Russell CookExecutive Officer, Director
  • Lindsay CookExecutive Officer, Director
Offering amount
$7M
Amount sold
$7M
First sale
Jan 2020
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$4.6MraisedDec 2018 · 15 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Russell CookExecutive Officer, Director
  • Lindsay CookExecutive Officer, Director
Offering amount
$4.7M
Amount sold
$4.6M
First sale
Nov 2018
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Acquisitions · 1

Early investors' stakes continue via these deals
Peerfit

PeerFit (operating as FitOn Health) provides digital fitness and wellness content via an app, combined with access to a national network of in-person fitness experiences, targeting corporate employers seeking employee health and wellness programs.