Parse Ly
AcquiredNew York, US · Delaware corporation · 3 known investors
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Parse.ly is a content analytics platform that provides real-time audience data, content performance dashboards, and personalized content recommendations for editors and content marketers. It helps publishers and media teams understand reader engagement, drive conversions, and route event-level data to their own data warehouses.
Also known as Parse.ly
Founders & leadership
Board
Investors · 3
Reported raises · per SEC filings
Form D private placements$6.8M disclosed across 1 round · 2017
▶$6.8MraisedAug 2017 · 10 investors · Other TechnologyRule 506(b)
- Steve FredrickExecutive Officer, Director
- Sachin KamdarExecutive Officer, Director, Promoter
- Andrew MontalentiExecutive Officer, Director, Promoter
- Chris GottschalkExecutive Officer, Director
- Offering amount
- $6.9M
- Amount sold
- $6.8M
- Proceeds to insiders
- $500K
- First sale
- Jul 2017
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Company profile
researched Aug 2026Parse.ly is a content analytics company co-founded by Sachin Kamdar and Andrew Montalenti, who met as data science students at NYU. The founders' original pitch was to deliver real-time analytics for the emerging domain of social media, aimed at publishers and television. The company subsequently focused on applying predictive analytics to digital content and journalism, working with organizations across media, financial services, entertainment, technology, professional services and the non-profit sector.
In February 2021 the company was acquired by WordPress VIP, an organization within Automattic's suite of brands, with the stated intent of the two teams working together on the content industry.
Founding story
Co-founders Sachin Kamdar and Andrew Montalenti were data science students at NYU, where they were mentored by Roy Lowrence, a Blumberg Capital advisor and CIO Council member, who introduced them to the firm. Their initial concept was real-time social media analytics for publishers and television. Blumberg Capital made its first investment in 2010 and, as of 2021, described an eleven-year relationship with the team.
Traction
Customers cited include The Wall Street Journal, NBC and Hearst, across media, financial services, entertainment, technology, professional services and non-profit sectors.
Latest developments
In February 2021, Parse.ly was acquired by WordPress VIP, part of Automattic's suite of brands.
▸Full profile — market position, technology, go-to-market, geography, history
Market position
From inception the company operated a fully distributed engineering workforce, engaging developers across Eastern Europe, Latin America and North America to work on a 'follow the sun' agile schedule; its investor characterizes this as producing a low-cost engineering team and remote-work processes already in place before the pandemic, alongside a capital-efficient operating approach.
Technology
Real-time and predictive analytics applied to digital content, originally oriented toward social media measurement for publishers and television.
Go-to-market
Publishers, television and media organizations, plus companies in financial services, entertainment, technology, professional services and the non-profit sector. Named customers include The Wall Street Journal, NBC and Hearst.
Geography
Distributed engineering workforce spanning Eastern Europe, Latin America and North America.
History
Blumberg Capital first invested in 2010 and backed the company through subsequent stages of growth, providing strategic guidance, introductions and recruiting support. Over roughly eleven years Parse.ly built a customer base among large media and enterprise organizations before being acquired by WordPress VIP in February 2021.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Competitors · 2
by search overlapCompanies competing with Parse Ly for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 2
launches, deals, and filingsInvestor Blumberg Capital announced that portfolio company Parse.ly had been acquired by WordPress VIP, an organization within Automattic's suite of brands.
Blumberg Capital states it first invested in Parse.ly in 2010 and supported the company through each stage of growth.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- What Happened to Parse After Being Bought by Facebook?failory.com · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Parse Ly do?
- Parse.ly is a content analytics provider for publishers and brands, acquired by Automattic's WordPress VIP in 2021.
- Who founded Parse Ly?
- Parse Ly was founded by Sachin Kamdar, Andrew Montalenti.
- Who are Parse Ly's investors?
- Parse Ly's investors include Blumberg Capital, Ff Venture Capital, FundersClub.
- How much funding has Parse Ly raised?
- Parse Ly has disclosed $6.8M raised across 1 round.
- Where is Parse Ly headquartered?
- Parse Ly is headquartered in New York, US.