Panorama
10 known investors
Find your way into Panorama
Panorama provides enterprise retailers with a platform that unifies customer data into a single view and uses AI to build personalized, omnichannel shopping experiences while addressing privacy and compliance concerns. It serves large retail businesses in the customer data and personalization category.
Investors · 10
UP PartnersSanta Monica · $1M – $10M
General Atlanticreported · 2 sourcesNew York · $10M – $1B
GV (Google Ventures)reportedMountain View · $250K – $50M
Owl Venturesreported · 2 sourcesSan Francisco · $5M – $50M
SoftTech VCreportedPalo Alto
Spark CapitalreportedSan Francisco · $500K – $25M
Uncork CapitalreportedSan Francisco · $3M – $5M
Also in the syndicate · 3
Emerson CollectiveTao Capital Partnersthe Chan Zuckerberg Initiative
Funding
SEC filings, press & company announcements- Undisclosed amountSeries CSep 2021
General Atlantic (lead), Emerson Collective, Owl Ventures, Tao Capital Partners, the Chan Zuckerberg Initiative, Uncork Capital
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Competitors · 10
by search overlap
Braze, Inc.12 shared keywordsBraze is a customer engagement platform that helps brands connect with customers across multiple channels. The platform serves global brands and enterprise customers seeking to deliver personalized customer experiences.
Funnel11 shared keywordsFunnel is an AI-native marketing data platform that aggregates, models, and governs marketing data from 600+ sources into a single layer, then adds measurement and reporting on top. It serves marketing and data teams with tools for data collection, marketing measurement (MMM, MTA, incrementality testing), and reporting to BI and visualization tools.
BloomReach11 shared keywordsBloomreach provides an AI-powered personalization platform (Loomi) with apps and agents spanning email, web, ads, search, and conversational shopping for ecommerce and marketing teams. Its Commerce Experience Cloud combines customer data, site search, content management, and marketing automation to deliver real-time personalized customer experiences.
Ey11 shared keywordsEY is a multinational professional services firm that provides assurance, consulting, strategy, transactions, and tax services to help clients manage risk and pursue sustainable growth. The company serves enterprises across multiple sectors and recently unified its AI innovation efforts under a dedicated platform to enable client access to AI capabilities.
Twilio11 shared keywordsTwilio provides a cloud-based communications platform that enables businesses to integrate voice, messaging, and video into applications using APIs. The platform combines communication channels, contextual data, and AI orchestration for enterprises and developers building customer experiences.
Usercentrics10 shared keywordsUsercentrics provides consent management and data privacy technology for digital businesses seeking to balance user data protection with growth and compliance. The platform enables customers to build trust through improved transparency and user control while achieving regulatory compliance.
Salsify10 shared keywordsSalsify offers a product experience management (PXM) platform with tools for centralizing product content, syndicating it across channels, enriching product pages, and analyzing digital shelf performance. It serves brands and retailers looking to manage and optimize product data for ecommerce and omnichannel commerce.
Capillary Technologies10 shared keywordsCapillary Technologies provides a managed SaaS loyalty management and customer engagement platform for enterprise brands, offering program design, omnichannel communication, analytics, a consumer data platform, and a rewards network. It serves industries including retail, airlines, fuel retail, CPG, hospitality, and food & beverage across global markets.
BlueConic9 shared keywordsBlueConic is a customer growth platform for e-commerce brands that combines real-time customer profiles with AI agents that run growth programs—cart recovery, replenishment, acquisition, and retention—across a brand's existing marketing channels. It works from a company's existing data warehouse or CDP and executes through integrations like Klaviyo, Meta, Shopify, and Braze.
Hygraph9 shared keywordsHygraph is a GraphQL-native headless CMS platform that enables teams to create, deliver, and distribute content across multiple channels. It serves development teams building digital products who need flexible, API-driven content management without the limitations of traditional CMS systems.
Companies competing with Panorama for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Funding Opportunity: Panorama Global - Office of Educational Researcheducation.ufl.edu · Aug 2026Frequently asked questions
- What does Panorama do?
- Panorama provides enterprise retailers with a platform that unifies customer data into a single view and uses AI to build personalized, omnichannel shopping experiences while addressing privacy and compliance concerns. It serves large retail businesses in the customer data and personalization category.
- Who are Panorama's investors?
- Panorama's investors include UP Partners, General Atlantic, GV (Google Ventures), Owl Ventures, SoftTech VC, Spark Capital, Uncork Capital.