BlueConic
Boston, US · Founded 2014 · 4 known investors
Find your way into BlueConic
92 people in our graph share verified history with the BlueConic team — schools, employers, funds. One of them is your warm intro.
Maia Heymannunlockedknows Martijn van Berkum · together at BlueConic (overlapped)
×6knows the team · via Peak
×3knows the team · via Radboud University
×2knows the team · via Sabbatical
BlueConic is a customer growth platform for e-commerce brands that combines real-time customer profiles with AI agents that run growth programs—cart recovery, replenishment, acquisition, and retention—across a brand's existing marketing channels. It works from a company's existing data warehouse or CDP and executes through integrations like Klaviyo, Meta, Shopify, and Braze.
Founders & leadership
BlueConic was founded in 2014 by Bart Heilbron and Martijn van Berkum.
BH
Bart HeilbroninFounder
MV
Martijn van BerkuminCTO and Founder2010–2020He brings 25 years of experience in building and scaling B2B SaaS companies.
HH
Harmen HaarmanNamed on SEC filing
Board
JS
John SimonBoard director
HA
Henry AnconaBoard director
Investors · 4
Reported raises · per SEC filings
Form D private placements$24.5M disclosed across 3 rounds · 2014–2019
▶$12.9MraisedJan 2020 · 9 investors · Other TechnologyRule 506(b)
▶$12.9MraisedJan 2020 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- John SimonDirector
- Martijn van BerkumDirector
- Harmen HaarmanExecutive Officer
- Dan MacKeiganDirector
- Henry AnconaDirector
- Bart HeilbronExecutive Officer, Director
- Offering amount
- $12.9M
- Amount sold
- $12.9M
- First sale
- Dec 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2MraisedJun 2019 · 9 investors · Other TechnologyRule 506(b)
▶$2MraisedJun 2019 · 9 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Henry AnconaDirector
- Harmen HaarmanExecutive Officer
- John SimonDirector
- Martijn van BerkumDirector
- Bart HeilbronExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.6MraisedSep 2017 · 13 investors · Other TechnologyRule 506(b)
▶$9.6MraisedSep 2017 · 13 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Bart HeilbronExecutive Officer, Director
- Martijn van BerkumDirector
- John SimonDirector
- Harmen HaarmanExecutive Officer
- Henry AnconaDirector
- Offering amount
- $9.6M
- Amount sold
- $9.6M
- First sale
- Jan 2014
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
In the news
Frequently asked questions
- What does BlueConic do?
- BlueConic is a customer growth platform for e-commerce brands that combines real-time customer profiles with AI agents that run growth programs—cart recovery, replenishment, acquisition, and retention—across a brand's existing marketing channels. It works from a company's existing data warehouse or CDP and executes through integrations like Klaviyo, Meta, Shopify, and Braze.
- Who founded BlueConic?
- BlueConic was founded by Bart Heilbron, Martijn van Berkum in 2014.
- Who are BlueConic's investors?
- BlueConic's investors include Converge, Data Point Capital, Sigma Prime Ventures, Llc, Vista Equity Partners.
- How much funding has BlueConic raised?
- BlueConic has disclosed $24.5M raised across 3 rounds.
- Where is BlueConic headquartered?
- BlueConic is headquartered in Boston, US.