Fundraising FoxBlueConic
Boston, US · Founded 2014 · 5 known investors
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BlueConic is a customer growth platform for e-commerce brands that combines real-time customer profiles with AI agents that run growth programs—cart recovery, replenishment, acquisition, and retention—across a brand's existing marketing channels. It works from a company's existing data warehouse or CDP and executes through integrations like Klaviyo, Meta, Shopify, and Braze.
Founders & leadership
BlueConic was founded in 2014 by Bart Heilbron and Martijn van Berkum.
Board
Investors · 5
How we know: Vista Equity Partners's portfolio page · funding news · press coverage · Not right? Tell us
How we know: funding news · pulse2.com · Not right? Tell us
Also in the syndicate · 1
Reported raises · per SEC filings
Form D private placements$24.5M disclosed across 3 rounds · 2014–2019
▶$12.9MraisedJan 2020 · 9 investors · Other TechnologyRule 506(b)
- John SimonDirector
- Martijn van BerkumDirector
- Harmen HaarmanExecutive Officer
- Dan MacKeiganDirector
- Henry AnconaDirector
- Bart HeilbronExecutive Officer, Director
- Offering amount
- $12.9M
- Amount sold
- $12.9M
- First sale
- Dec 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$2MraisedJun 2019 · 9 investors · Other TechnologyRule 506(b)
- Henry AnconaDirector
- Harmen HaarmanExecutive Officer
- John SimonDirector
- Martijn van BerkumDirector
- Bart HeilbronExecutive Officer, Director
- Offering amount
- $2M
- Amount sold
- $2M
- First sale
- Jun 2019
- Incorporated
- Corporation, Delaware
- Federal exemptions
- 06b
▶$9.6MraisedSep 2017 · 13 investors · Other TechnologyRule 506(b)
- Bart HeilbronExecutive Officer, Director
- Martijn van BerkumDirector
- John SimonDirector
- Harmen HaarmanExecutive Officer
- Henry AnconaDirector
- Offering amount
- $9.6M
- Amount sold
- $9.6M
- First sale
- Jan 2014
- Incorporated
- Corporation, Delaware, 2014
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Frequently asked questions
- What does BlueConic do?
- BlueConic is a customer growth platform for e-commerce brands that combines real-time customer profiles with AI agents that run growth programs—cart recovery, replenishment, acquisition, and retention—across a brand's existing marketing channels. It works from a company's existing data warehouse or CDP and executes through integrations like Klaviyo, Meta, Shopify, and Braze.
- Who founded BlueConic?
- BlueConic was founded by Bart Heilbron, Martijn van Berkum in 2014.
- Who are BlueConic's investors?
- BlueConic's investors include Converge, Data Point Capital, Vista Equity Partners, Sigma Prime Ventures, Llc.
- How much funding has BlueConic raised?
- BlueConic has disclosed $24.5M raised across 3 rounds.
- Where is BlueConic headquartered?
- BlueConic is headquartered in Boston, US.