Fundraising Fox

Owner.com

Unicorn Β· $2.3B

San Francisco, US Β· Founded 2020 Β· 437 employees on LinkedIn Β· 20 known investors

Owner provides software for independent restaurants in the USA to drive sales and protect profits, including tools to compete with large chains. The company aims to eventually serve all types of local businesses, positioning itself as a Shopify + HubSpot for local business owners.

Also known as Placepull Corp. Β· Profitboss Corp. Β· Placepull Β· PlacePull Β· Profitboss Β· ProfitBoss

AI & Machine LearningFoodTechMarketing TechSaaS

Founders & leadership

Owner.com was founded in 2020 by Dean Bloembergen and Adam Guild.

DBDean Bloembergen
Dean Bloembergenin𝕏Co-Founder & CTOBefore starting the company in 2021, he was cofounder and CTO of Marble Technologies from 2018 to 2020. He was named to the Forbes 30 Under 30 list in 2022.
AGAdam Guild
Adam Guildin𝕏Co-Founder & CEOHe was named a Thiel Fellow by The Thiel Foundation in 2020, the same year he started the company with a focus on independent restaurants.30 Under 30 2021
RL
Rob LehmanPresident & COO

Board

JLJason Lemkin
Jason LemkininBoard directorInvestor at Saastr Fund
JAJack Altman
Jack AltmaninBoard DirectorGeneral Partner at Benchmark

Investors Β· 20

Activant Capitalβœ“ verifiedNew York Β· $100K – $50M
Redpoint Venturesβœ“ verifiedWoodside Β· $100K – $10M
Transpose Platform Managementβœ“ verifiedHouston
Alt Capitalβœ“ verifiedSan Francisco Β· $1M – $10M
Browder Capitalβœ“ verifiedSan Francisco Β· $100K – $10M
Day One Venturesβœ“ verifiedSan Francisco Β· $100K – $5M
Goldman Sachsβœ“ verifiedNew York
Headlineβœ“ verifiedSan Francisco Β· $661K – $103M
Meritech Capital Partnersβœ“ verifiedPalo Alto Β· $5M – $40M
SaaStr Fundβœ“ verifiedPalo Alto
1/1 CapitalMiami Beach
Firestreak Ventures
Kortschak Investments L.P.Aspenvia Walter Kortschak Β· inferred
Predictive VCNew York
Summit Peak InvestmentsFort Worth
9Yards CapitalreportedNew York Β· $100K – $10M
CapitalXreportedLynnwood Β· $250Kvia Cindy Bi Β· inferred
GTMfundreportedScottsdale Β· $500K – $1.5M
Saga VenturesreportedAustin

Also in the syndicate Β· 1

Horsley Bridge Partners

Funding

SEC filings, press & company announcements

$418.3M disclosed across 6 of 7 rounds Β· 2020–2026

β–Ά$6.8MraisedJul 2021 Β· 18 investors Β· Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Jason LemkinDirector
  • Adam GuildExecutive Officer, Director, Promoter
Offering amount
$6.8M
Amount sold
$6.8M
First sale
Mar 2021
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR β†—
β–Ά$3.5MraisedAug 2020 Β· 14 investors Β· Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Adam GuildExecutive Officer, Director, Promoter
Offering amount
$3.7M
Amount sold
$3.5M
First sale
Jul 2020
Incorporated
Corporation, Delaware, 2020
Federal exemptions
06b
Full filing on SEC EDGAR β†—

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Valuation Β· disclosed

Disclosed events
$2.3Bvaluation at Series DAug 2026
filing β†—
$1Bvaluation at Series CMay 2025
filing β†—
$200Mvaluation at Series BJan 2024
filing β†—
$150Mvaluation at Series AMar 2022
filing β†—

Source: SEC prospectus filings, and round valuations the company or its investors disclosed β€” follow each entry's link for the claim.

Company profile

researched Aug 2026

Owner.com markets a software platform that independent restaurants use to build online presence and sell directly to their guests. The product set described on the company's website includes an AI-powered restaurant website aimed at improving Google search rankings, an online ordering system modeled on those used by large chain brands, automated follow-up marketing intended to increase repeat orders, and a branded mobile app for the restaurant that supports a points-based guest loyalty program.

The company frames its value proposition around giving small, independent operators the same online capabilities as large restaurant chains, and around shifting order volume away from third-party delivery marketplaces so operators retain a larger share of sales. Customer testimonials published on the site emphasize reduced third-party commission and promotional fees, growth in direct online sales, and increased traffic from search.

Business model

Software-as-a-service sold to restaurant operators. The website's customer testimonials reference paying a subscription-style platform fee plus limited delivery-related charges, in contrast to the percentage commissions charged by third-party delivery marketplaces; specific pricing is not stated in the sources.

Recurring software fees paid by restaurant customers; testimonials describe operators keeping sales revenue and paying only a minimal fee on delivery cost. Exact pricing tiers are not disclosed in the available sources.

Traction

The website publishes customer-reported outcomes including $4.5M in total online sales at Saffron Indian Kitchen, $7M in direct online sales at Talkin Tacos, $300,000 in online sales at Township Line Pizza, $192,000 of sales growth in 30 days at Mattenga's Pizzeria, 11,000 mobile app installs at Metro Pizza, and third-party fee savings of $31,000 and $19,000 at two named restaurants. These figures are self-published customer testimonials rather than audited company metrics.

Latest developments

The company website presents the product as an AI platform for restaurant online discovery and references a Summer 2026 software leader designation. No funding, acquisition, or leadership announcements appear in the sources provided.

β–ΈFull profile β€” market position, technology, go-to-market, geography, risks & controversies

Market position

The company's own site states it is rated #1 in restaurant software and cites a leader designation for Summer 2026 alongside a 4.8 rating across more than 1,000 reviews. These claims are self-reported and not independently corroborated by the other sources provided.

Positioned as an alternative to third-party delivery marketplaces and generic website builders: the company emphasizes direct online ordering under the restaurant's own brand, SEO-driven discovery, automated repeat-order marketing, and a restaurant-branded mobile app, so operators avoid marketplace commissions reported by customers at roughly 25-40% of order value.

Technology

The company describes an AI platform covering restaurant website generation and search-engine optimization, online ordering, automated customer follow-up marketing, and branded mobile ordering apps with loyalty points. No technical architecture details are provided in the sources.

Go-to-market

Direct sales and marketing through the company website, which offers a free AI report for a selected restaurant as a lead capture mechanism, supported by video case studies, named customer testimonials, and third-party software review ratings.

Independent and small-chain restaurants in the United States, including pizzerias, ethnic and fast-casual concepts, diners and multi-location independents, per the customer examples cited on the company website.

Geography

United States; named customers on the company site are located in markets including San Antonio, Philadelphia, Las Vegas, San Diego and Wichita.

Risks & controversies

Nearly all publicly available detail in the supplied sources comes from the company's own marketing site; growth figures are customer testimonials that cannot be independently verified from these materials, and no third-party reporting on the company was available among the sources.

Compiled by commissioned research from 4 cited public sources β€” announcements, filings, and press listed under research sources below.

Key figures

latest reported
Annual recurring revenueAug 2026$100M
Customer review ratingJan 20264.8 out of 5 (across 1,000+ reviews)
Customer reviews countJan 20261,000+

Company-reported or press-reported figures, each dated to when it was claimed β€” not independently audited.

Founder mafia

4 people who came through Owner.com πŸ¦„ went on to found or lead other companies.

Alex BardBoard MemberFounded Campaign MonitorJoshua BrowderPre-Seed Investor and First InvestorFounded DoNotPayDavid AlbersFounding Logistics & Operations ManagerFounded RTCanaryMatt TengtrakoolEngineeringFounded Givefront

Competitors Β· 10

by search overlap
Toast2170 shared keywordsToast provides a restaurant management platform combining point-of-sale hardware (Flex POS, Toast Go 3 handheld) with software tools for online ordering, payroll, and other operations. It serves restaurants and restaurateurs across the food service industry.
DoorDash1127 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.
Touchbistro1112 shared keywordsTouchBistro is an all-in-one POS and restaurant management system that provides restaurateurs with payment processing, online ordering, reservations, and related tools. The platform helps restaurant operators increase sales, improve guest experiences, and reduce operational costs.
Square957 shared keywordsSquare is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.
Grubhub834 shared keywordsChicago-based online food ordering and delivery platform, formerly NYSE-listed, now owned by Marc Lore's Wonder Group.
Cuboh817 shared keywordsCuboh provides software for restaurants to manage operations including tablet consolidation, centralized reporting, and menu management in the digital era.
Chowbus647 shared keywordsChowbus provides technology solutions designed for restaurants, with current focus on U.S.-based establishments.
Lightspeed603 shared keywordsLightspeed provides a point-of-sale and payments platform that lets retail and hospitality businesses sell in person, online, and on social channels from one connected system. It offers inventory management, integrations, embedded funding, and B2B wholesale ordering for merchants across more than 100 countries.
Uber Eats537 shared keywordsEasiest way for consumers and businesses to order food from favorite local eateries
Clover Network478 shared keywordsClover offers a point-of-sale system and software platform designed for small businesses in restaurants, retail, and service industries, featuring integrated payment processing, online ordering, inventory management, and staff scheduling capabilities.

Companies competing with Owner.com for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Tech supplier Owner.com raises $120M, giving it a $1B valuationrestaurantbusinessonline.com Β· Aug 2026

β–ΈResearch sources Β· 4

primary sources listed

4 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Owner.com do?
Owner.com sells an AI-powered website, online ordering, marketing and loyalty platform for independent restaurants.
Who founded Owner.com?
Owner.com was founded by Dean Bloembergen, Adam Guild in 2020.
Who are Owner.com's investors?
Owner.com's investors include Activant Capital, Redpoint Ventures, Transpose Platform Management, Alt Capital, Browder Capital, Day One Ventures, Goldman Sachs, Headline and 11 more.
How much funding has Owner.com raised?
Owner.com has disclosed $418.3M raised across 6 of its 7 known rounds.
Where is Owner.com headquartered?
Owner.com is headquartered in San Francisco, US.