Fundraising Fox
Owner.com
Unicorn · $2.3BSan Francisco, US · Founded 2020 · 437 employees on LinkedIn · 27 known investors
Find your way into Owner.com
Sign up to see every warm intro you have to Owner.com
- Paths you didn't know you had: your email and LinkedIn already hold routes to the Owner.com team. We find them for you
- 2nd- and 3rd-degree connections: the friend-of-a-friend routes that take hours to manually find through your inbox or LinkedIn
- Answers now, not in days: momentum is everything in a raise. Skip asking around whether someone knows someone
Days of research, done the moment you sign in, with every route ranked by how warm it is.
Owner provides software for independent restaurants in the USA to drive sales and protect profits, including tools to compete with large chains. The company aims to eventually serve all types of local businesses, positioning itself as a Shopify + HubSpot for local business owners.
Also known as Placepull Corp. · Profitboss Corp. · Placepull · PlacePull · Profitboss · ProfitBoss · Owner · Owner.com
Founders & leadership
Owner.com was founded in 2020 by Dean Bloembergen and Adam Guild.
Board
Investors · 27
How we know: restauranttechnologynews.com · the VCSheet dataset · Not right? Tell us
How we know: Headline's portfolio page · a partner's Signal profile · restaurantbusinessonline.com · funding news · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Redpoint Ventures's portfolio page · techcrunch.com · funding news · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: SaaStr Fund's portfolio page · board seat on SEC Form D · techcrunch.com · Not right? Tell us
How we know: Transpose Platform Management's portfolio page · restauranttechnologynews.com · Not right? Tell us
How we know: techcrunch.com · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: techcrunch.com · Not right? Tell us
How we know: techcrunch.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: a partner's Signal profile · restaurantbusinessonline.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: ASDF Ventures's portfolio page · Not right? Tell us
How we know: Capital B Private Holdings's portfolio page · Not right? Tell us
How we know: Firestreak Ventures's portfolio page · Not right? Tell us
How we know: GTMfund's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Headline Growth Management, LLC's portfolio page · Not right? Tell us
How we know: Kortschak Investments L.P.'s portfolio page · Not right? Tell us
How we know: NewView Capital's portfolio page · Not right? Tell us
How we know: Park Rangers Capital's portfolio page · Not right? Tell us
How we know: Predictive VC's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: Saga Ventures's portfolio page · the VCSheet dataset · Not right? Tell us
How we know: sevensevensix.com · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Summit Peak Investments's portfolio page · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
How we know: the VCSheet dataset · Not right? Tell us
Also in the syndicate · 1
Funding
SEC filings, press & company announcements$418.3M disclosed across 6 of 8 rounds · 2020–2026
- $240MSeries DAug 2026 · 2 sources
Goldman Sachs Alternatives (lead), Headline, Jack Altman, Meritech Capital Partners, Redpoint Ventures
Source ↗ - $120MSeries CMay 2025 · 2 sources
Headline (lead), Meritech Capital Partners (lead)
Source ↗ - $33MSeries BJan 2024 · 3 sources
Altman Capital (lead), Redpoint Ventures (lead), Activant Capital, Horsley Bridge Partners, Transpose Platform Management
Source ↗ - $15MSeries AMar 2022 · 2 sources
Altman Capital (lead), Browder Capital, Day One Ventures, Redpoint Ventures, SaaStr Fund
Source ↗
▶$6.8MraisedJul 2021 · 18 investors · Other TechnologyRule 506(b)
- Jason LemkinDirector
- Adam GuildExecutive Officer, Director, Promoter
- Offering amount
- $6.8M
- Amount sold
- $6.8M
- First sale
- Mar 2021
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
▶$3.5MraisedAug 2020 · 14 investors · Other TechnologyRule 506(b)
- Adam GuildExecutive Officer, Director, Promoter
- Offering amount
- $3.7M
- Amount sold
- $3.5M
- First sale
- Jul 2020
- Incorporated
- Corporation, Delaware, 2020
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Valuation · disclosed
Disclosed eventsSource: SEC prospectus filings, and round valuations the company or its investors disclosed — follow each entry's link for the claim.
Company profile
researched Aug 2026Owner.com markets a software platform that independent restaurants use to build online presence and sell directly to their guests. The product set described on the company's website includes an AI-powered restaurant website aimed at improving Google search rankings, an online ordering system modeled on those used by large chain brands, automated follow-up marketing intended to increase repeat orders, and a branded mobile app for the restaurant that supports a points-based guest loyalty program.
The company frames its value proposition around giving small, independent operators the same online capabilities as large restaurant chains, and around shifting order volume away from third-party delivery marketplaces so operators retain a larger share of sales. Customer testimonials published on the site emphasize reduced third-party commission and promotional fees, growth in direct online sales, and increased traffic from search.
Business model
Software-as-a-service sold to restaurant operators. The website's customer testimonials reference paying a subscription-style platform fee plus limited delivery-related charges, in contrast to the percentage commissions charged by third-party delivery marketplaces; specific pricing is not stated in the sources.
Recurring software fees paid by restaurant customers; testimonials describe operators keeping sales revenue and paying only a minimal fee on delivery cost. Exact pricing tiers are not disclosed in the available sources.
Traction
The website publishes customer-reported outcomes including $4.5M in total online sales at Saffron Indian Kitchen, $7M in direct online sales at Talkin Tacos, $300,000 in online sales at Township Line Pizza, $192,000 of sales growth in 30 days at Mattenga's Pizzeria, 11,000 mobile app installs at Metro Pizza, and third-party fee savings of $31,000 and $19,000 at two named restaurants. These figures are self-published customer testimonials rather than audited company metrics.
Latest developments
The company website presents the product as an AI platform for restaurant online discovery and references a Summer 2026 software leader designation. No funding, acquisition, or leadership announcements appear in the sources provided.
▸Full profile — market position, technology, go-to-market, geography, risks & controversies
Market position
The company's own site states it is rated #1 in restaurant software and cites a leader designation for Summer 2026 alongside a 4.8 rating across more than 1,000 reviews. These claims are self-reported and not independently corroborated by the other sources provided.
Positioned as an alternative to third-party delivery marketplaces and generic website builders: the company emphasizes direct online ordering under the restaurant's own brand, SEO-driven discovery, automated repeat-order marketing, and a restaurant-branded mobile app, so operators avoid marketplace commissions reported by customers at roughly 25-40% of order value.
Technology
The company describes an AI platform covering restaurant website generation and search-engine optimization, online ordering, automated customer follow-up marketing, and branded mobile ordering apps with loyalty points. No technical architecture details are provided in the sources.
Go-to-market
Direct sales and marketing through the company website, which offers a free AI report for a selected restaurant as a lead capture mechanism, supported by video case studies, named customer testimonials, and third-party software review ratings.
Independent and small-chain restaurants in the United States, including pizzerias, ethnic and fast-casual concepts, diners and multi-location independents, per the customer examples cited on the company website.
Geography
United States; named customers on the company site are located in markets including San Antonio, Philadelphia, Las Vegas, San Diego and Wichita.
Risks & controversies
Nearly all publicly available detail in the supplied sources comes from the company's own marketing site; growth figures are customer testimonials that cannot be independently verified from these materials, and no third-party reporting on the company was available among the sources.
Compiled by commissioned research from 4 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Founder mafia
The Owner.com mafia →6 people who came through Owner.com went on to found or lead other companies.
Related companies · 10
Companies working in the same space as Owner.com.
In the news
Owner raises $240M for its restaurant management platform - SiliconANGLEsiliconangle.com · Aug 2026
Tech supplier Owner.com raises $120M, giving it a $1B valuationrestaurantbusinessonline.com · Aug 2026Tech supplier Owner.com raises $120M, giving it a $1B valuationrestaurantbusinessonline.com · Aug 2026▸Research sources · 4
primary sources listed
- Owner.com 🦄owner.com · web
4 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Owner.com do?
- Owner.com sells an AI-powered website, online ordering, marketing and loyalty platform for independent restaurants.
- Who founded Owner.com?
- Owner.com was founded by Dean Bloembergen, Adam Guild in 2020.
- Who are Owner.com's investors?
- Owner.com's investors include Activant Capital, Headline, Redpoint Ventures, SaaStr Fund, Transpose Platform Management, Alt Capital, Browder Capital, Day One Ventures and 18 more.
- How much funding has Owner.com raised?
- Owner.com has disclosed $418.3M raised across 6 of its 8 known rounds.
- Where is Owner.com headquartered?
- Owner.com is headquartered in San Francisco, US.