/Companies

Opal

Portland, US · Founded 2011 · 134 employees on LinkedIn · 7 known investors

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Opal is a planning platform for marketing teams that combines AI-powered content creation with campaign organization and visual calendar management. It serves brand marketing teams who need a centralized tool to coordinate campaigns and content across multiple channels.

Founders & leadership

Opal was founded in 2011 by George Huff.

GHGeorge Huff
George HuffFounder · Chief Executive OfficerHe co-founded We The Media, where he was a partner from 2007 to 2013, and owned HomeSkillet Records LLC for nearly a decade. He started Opal in 2011, serving as its chief executive, then as Chief Founder from 2016 to 2021 before returning to the CEO role; earlier in his career he worked as a deckhand on the F/V Rocky B.
DG
David GormanFounder
MO
Matt OxleyFounder
SG
Steve GianniniFounder

Board

LJLen Jordan
Len JordanBoard directorVenture Partner at Madrona Venture Group

Investors · 7

Reported raises · per SEC filings

Form D private placements

$21.6M disclosed across 3 of 4 rounds · 2012–2019

▶Undisclosed amountofferedAug 2019 · 13 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • George HuffExecutive Officer, Director
  • Arun MathewDirector
  • Steve GianniniExecutive Officer, Director
  • Len JordanDirector
  • Matt OxleyExecutive Officer, Director
First sale
Aug 2019
Incorporated
Corporation, Oregon
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$12MraisedDec 2016 · 5 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Matt OxleyExecutive Officer, Director
  • George HuffExecutive Officer, Director, Promoter
  • Steve GianniniExecutive Officer, Director
  • Len JordanDirector
Offering amount
$16M
Amount sold
$12M
First sale
Dec 2016
Incorporated
Corporation, Oregon
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$7.5MraisedOct 2014 · 4 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Len JordanDirector
  • Steve GianniniExecutive Officer, Director
  • George HuffExecutive Officer, Director
  • Robert ScottExecutive Officer
  • Matt OxleyExecutive Officer, Director
Offering amount
$8M
Amount sold
$7.5M
Minimum investment
$450K
First sale
Sep 2014
Incorporated
Corporation, Oregon, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.1MraisedFeb 2014 · 38 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Matt OxleyExecutive Officer, Director
  • George HuffExecutive Officer, Director, Promoter
  • Steve GianniniExecutive Officer, Director
Offering amount
$2.2M
Amount sold
$2.1M
Minimum investment
$2.5K
Proceeds to insiders
$150K
First sale
Nov 2012
Incorporated
Corporation, Oregon, 2010
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does Opal do?
Opal is a planning platform for marketing teams that combines AI-powered content creation with campaign organization and visual calendar management. It serves brand marketing teams who need a centralized tool to coordinate campaigns and content across multiple channels.
Who founded Opal?
Opal was founded by George Huff in 2011.
Who are Opal's investors?
Opal's investors include Accel, Madrona Venture Group, MMC Ventures, Oregon Venture Fund, Portland Seed Fund, Starve Ups, Seven Peaks Ventures.
How much funding has Opal raised?
Opal has disclosed $21.6M raised across 3 of its 4 known rounds.
Where is Opal headquartered?
Opal is headquartered in Portland, US.