Omada

Omada (omada.ai) is a Seattle-based company that provides small and midsize local businesses with an "AI marketing team" — a set of coordinated AI agents rather than a single dashboard or copilot. A coordinating agent called Alpha oversees eight specialist agents: a business analyst, campaign strategist, social media manager, graphics designer, video producer, website chat agent, local presence manager (Google Business Profile) and website builder, with an SMS outreach specialist listed as coming soon. Owners interact through a chat interface, and onboarding consists of a one-time roughly ten-minute conversation describing the business plus connecting social accounts and the Google Business Profile.

The agents write, design and schedule Instagram and Facebook posts, produce branded graphics and short-form video from owner-supplied photos, optimize Google Business Profile descriptions, categories, posts and hours, answer inbound website chat in English and Spanish, capture leads and book appointments, and report weekly on views, calls, clicks and direction requests. Customers can approve content before publication or run the system on autopilot. The company positions its consumer-facing offering around organic visibility rather than paid advertising, though GeekWire's launch coverage described the system as also able to run ads.

Omada was founded in 2025 by Pete Christothoulou, who co-founded and led Seattle advertising analytics company Marchex (public in 2004, CEO until 2016) and later founded Xembly. His co-founders are Siva Muthukumarasamy, previously CTO at Peel Technologies, and Andrew Miller, previously head of user acquisition at Xembly.

Founding story

Founder Pete Christothoulou describes growing up in his immigrant parents' local businesses — his mother's beauty salon and his father's bricklaying work. In 2004 he started a digital marketing company focused on small businesses that later went public. The idea for Omada came from a conversation with a New York City barber whose Instagram had gone untouched for months and whose Google profile still listed pre-COVID hours; follow-up conversations with roughly fifty other local business owners across the country showed the same pattern, leading him to build a service that performs the marketing work rather than providing another tool.

Business model

Subscription software sold directly to local business owners on a self-serve, month-to-month basis with no contract. Two plans are offered: Growth at $249 per month and Growth Pro at $349 per month, the latter adding priority support and multi-location support; both include the full set of agents. GeekWire described the pricing as less than $9 per day.

Recurring monthly subscription fees at published flat rates ($249 or $349 per month), with no per-click or media spend component and cancellation allowed at any time.

Traction

The company's website states it is trusted by thousands of local businesses and cites an average owner rating of 4.8 stars, and publishes named testimonials from customers including Elemental Pizza in Seattle, Rockwell Mortgage in South Jordan, Utah, JL2 Designs in Pahrump, Nevada, and Ranch 25 Family Farms in Portage, Utah.

Latest developments

Omada launched publicly on October 21, 2025, announcing backing from Crosslink Capital, HubSpot Ventures and Ascend. Its website lists a Local Presence Manager and a Website Builder as new agents and an SMS outreach specialist as coming soon.