Normative

Normative is a Stockholm-headquartered software company that provides a carbon accounting engine for calculating, reporting and reducing greenhouse gas emissions across Scope 1, 2 and 3. The platform ingests activity and financial data, applies AI-driven categorization and quality control, and matches activities against a library of more than 349,000 regionally and sector-specific emission factors. Outputs are built to GHG Protocol standards, traceable from source data to calculation output, and intended to be defensible in audits and disclosure processes such as CSRD, CDP and SBTi target-setting. A supplier data component, the Carbon Network, is used to source verified value chain data.

The software is paired with advisory services: each account is assigned a named, GHG Protocol-certified Climate Strategy Advisor who leads onboarding, data mapping and methodology decisions, and supports audit preparation. The company states that most organizations reach a first complete emissions calculation within four to eight weeks of kick-off. Normative also describes work with external institutions, including partnership with the United Nations on emissions accounting standards, contributions to UN Race to Zero, CDP and other working groups, consultation with the European Commission, appearances at the World Economic Forum, and provision of software to the UK's SME Climate Hub, a partner in the UN Race to Zero campaign.

Founding story

In 2013 co-founder Kristian Rönn was working at Oxford University, at the Future of Humanity Institute, simulating the consequences of climate change; the findings that global warming would cause extreme human suffering prompted him to leave academia. He joined with Adam Wamai Egesa and Robin Undall-Behrend, and in 2014 built what the company describes as the world's first carbon accounting engine.

Business model

Software-as-a-service carbon accounting platform sold to corporates, bundled with advisory support from an assigned Climate Strategy Advisor. A free starter plan for smaller businesses was rolled out in collaboration with Google.

Sale of carbon accounting software with accompanying expert advisory services to corporate customers, alongside a free starter tier for smaller businesses.

Traction

Publicly stated figures include a 100% success rate across SBTi submissions and audits, a 4.8/5 Capterra rating and a 93% service CSAT score. The company reports 200% growth in the year to October 2021 and lists named enterprise customers; it has received a grant from Google.

Latest developments

Company news lists a March 2026 item stating Normative was positioned as a Challenger by an independent research firm; a December 2025 renewable electricity procurement offering launched with Renewabl; an October 2025 TÜV SÜD evaluation of the carbon calculation engine against ISO 25051 and the GHG Protocol; October and September 2025 Vertical Carbon Data Module releases with HowGood and Klimato; a July 2025 sustainability report for 2024; and a March 2025 EcoVadis partnership addressing Scope 3 emissions.