Fundraising FoxNoom
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Noom offers a behavior-change platform combining behavioral psychology (such as CBT), technology, and human coaching to help people build healthy habits, starting with weight management and expanding to chronic and non-chronic conditions like stress, anxiety, hypertension, and diabetes. It is a consumer digital health service serving individuals seeking to manage their weight and long-term health.
Founders & leadership
SJ
Saeju JeongCEO & Co-founderSaeju Jeong co-founded Noom in 2008 and served as its CEO before transitioning to Executive Chairman in 2023; he previously founded South Korea's first heavy metal e-commerce business. His work in digital health was shaped by his father's background as a physician and a focus on preventive care approaches.
AP
Artem PetakovCo-founderArtem Petakov is co-founder of Noom, a digital health platform that uses behavioral psychology and technology to help users build healthy habits. He studied at Princeton, where he took a course in psychology of decision-making, and has long been interested in applying psychology and technology to influence health-related decisions at scale.
Investors · 1
Founder mafia
2 people who came through Noom went on to found or lead other companies.
Frequently asked questions
- What does Noom do?
- Noom offers a behavior-change platform combining behavioral psychology (such as CBT), technology, and human coaching to help people build healthy habits, starting with weight management and expanding to chronic and non-chronic conditions like stress, anxiety, hypertension, and diabetes. It is a consumer digital health service serving individuals seeking to manage their weight and long-term health.
- Who founded Noom?
- Noom was founded by Saeju Jeong, Artem Petakov.
- Who are Noom's investors?
- Noom's investors include IMM Investment Japan.