newmo株式会社

newmo株式会社 (newmo, Inc.) is a Tokyo-based transportation company that operates passenger taxi and hire-car services (一般乗用旅客自動車運送事業), the newmo taxi dispatch smartphone app, Japan-style rideshare (NRS) services, autonomous taxi development and operation, and a staffing/recruitment business for essential workers under the "newジョブ" brand, which includes a job site for taxi and truck drivers. Its stated mission is "移動で地域をカラフルに" (making regions colorful through mobility), with the aim of realizing sustainable regional transportation from the user's perspective.

The company was founded on 2024-01-04 by Naoki Aoyagi (青柳直樹), who previously oversaw Mercari's Japan business, with the purpose of entering the ride-sharing market. It is headquartered at Toranomon 37 Mori Building, Toranomon 3-5-1, Minato-ku, Tokyo, with an Osaka office in Joto-ku, Osaka City. Corporate number 7010401179599. Listed officers include CEO Naoki Aoyagi and directors Keisuke Sogawa (曾川景介), Haruna Noji (野地春菜) and Kentaro Muto (武藤健太郎).

newmo has expanded largely by acquiring and establishing regional taxi operators. Group companies include 未来都, 堺相互タクシー, newmo軽井沢御代田, newmo東海, ゆいかじ交通, 夢洲交通, うみかぜ交通, 湘葉交通, 虎ノ門交通, 横横交通 and the three 朝日自動車 companies, plus a capital participation in 岸交. It also established a FinTech-related company, Rideshare Lease, for car leasing aimed at rideshare drivers.

Founding story

The company was created on 2024-01-04 by Naoki Aoyagi, who had led Mercari's Japan business, with the explicit goal of entering the ride-sharing sector and providing sustainable regional transportation from the user's perspective.

Business model

newmo operates licensed taxi and hire-car transport services directly and through subsidiaries acquired or newly established in regional markets, complemented by its own dispatch app, Japan-style rideshare (NRS) operations, autonomous taxi development, and a recruitment/staffing service for essential workers such as taxi and truck drivers. Growth is pursued through a roll-up strategy of acquiring existing taxi operators and founding new local taxi corporations.

Revenue derives from taxi and hire-car fares operated by group companies, Japan-style rideshare services, the newmo dispatch app, driver recruitment/staffing services, and vehicle leasing to rideshare drivers via Rideshare Lease.

Traction

Reported employee count of roughly 25 at the company level and up to about 300 across the group as of 2026-08-04; capital of 1.968 billion yen; a group of more than a dozen taxi subsidiaries; the newmo app launched 2024-12-24 in Osaka; approximately 32,800 monthly website visits.

Latest developments

In 2026 newmo opened JOTO Base, its first autonomous driving hub in Osaka (June), was selected for METI/NEDO's GENIAC fourth phase (June), won the GENIAC-PRIZE with 未来都 for AI voice handling of taxi dispatch operations (March), co-founded the Sakai City autonomous taxi implementation consortium with 未来都, 堺相互タクシー, KDDI, KDDI Smart Mobility and Kansai Electric Power (August), began a demonstration test on linking railway stations with autonomous taxis (August), and reached the top position in Osaka by taxi fleet size after acquiring the three 朝日自動車 companies.