Nest
Mountain View, US · 15 known investors
Find your way into Nest
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Google Nest manufactures smart home devices including cameras, doorbells, speakers, and thermostats that integrate with Google Home for security, entertainment, and energy management. The products are designed for residential homeowners seeking connected home automation and monitoring capabilities.
Also known as Google Nest · Nest Labs, Inc.
Founders & leadership
Investors · 15
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Company profile
researched Aug 2026Nest develops connected home hardware and the accompanying software services, including Nest Thermostats, Nest Cams, the Nest Doorbell (Nest Hello video doorbell) and a combined smoke and carbon monoxide alarm. Devices are set up and managed through the Nest app, which users sign into with a Google Account or a non-migrated Nest Account and to which device subscriptions are applied. Product positioning centers on energy savings and reduced carbon footprint through home data (for example, not wasting energy when nobody is home), and on alerts such as low smoke-alarm battery warnings or notifications when something is wrong at home.
Following Nest joining Google's hardware team, Nest and Google Home products were brought together under a single Google Nest brand, and Nest devices continue to be sold under that brand. Nest Hub (formerly Google Home Hub) can display live video from the Nest Hello video doorbell without additional setup once accounts are unified. Nest also operates a developer-facing side: after ending new Works with Nest integrations, third-party connected home integrations were consolidated onto the Works with Google Assistant platform, supplemented by a Device Access program for qualified partners, Home Routines automations and a Device Access for Individuals sandbox.
Business model
Nest sells connected home hardware to consumers and offers subscription services that are applied to devices through the Nest app.
Latest developments
In 2019 Nest consolidated its account and developer ecosystem: users were invited to migrate Nest Accounts to Google Accounts from August 2019, new Works with Nest connections stopped being accepted on 31 August 2019, and in November 2019 Nest announced the Device Access program, Home Routines and a Device Access for Individuals sandbox as extensions of Works with Google Assistant. Users who do not migrate remain subject to the existing terms and privacy policies of Nest Labs, Inc.
▸Full profile — market position, technology, go-to-market, history
Market position
Nest emphasizes a set of stated privacy commitments for connected home devices — user control over information, sharing personal data only with explicit permission, encrypted connections, and a Delete My Account feature that removes personal information from its servers — alongside integration between Nest and Google Home devices under one Google Account.
Technology
Nest devices connect over Wi-Fi to Nest's cloud services and are controlled through the Nest app. Connections are encrypted, and the company states it monitors current security threats. Nest devices interoperate with Google Home devices and the Google Assistant, including voice control of a Nest thermostat from a Google Home speaker and live Nest Hello doorbell video on a Nest Hub. Third-party control is provided through the Works with Google Assistant platform, a Device Access API program for qualified partners, and Home Routines that trigger device actions based on whether occupants are home or away.
Go-to-market
Devices are sold under the Google Nest brand and supported through the Nest app, Nest Support and the Google Home app; a developer channel operates via the Works with Google Assistant and Device Access programs, including an individual-developer sandbox.
Households and homeowners using connected thermostats, cameras, doorbells and smoke/CO alarms, plus smart home developers and partner companies building integrations with Nest devices.
History
Nest joined Google's hardware team, and subsequently Nest and Google Home products were unified under the Google Nest brand, with account, developer and privacy frameworks progressively merged into Google's.
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Competitors · 2
by search overlap
Companies competing with Nest for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline · 4
launches, deals, and filingsNest announced three additions to the Works with Google Assistant platform: a Device Access program letting qualified partners request access to and control of Nest devices in their apps; Home Routines for automating smart home devices based on Home/Away state; and a Device Access for Individuals sandbox for developer enthusiasts to build private integrations with their own Nest devices.
Nest ended acceptance of new Works with Nest (WWN) third-party integrations as it consolidated third-party connected home development onto the Works with Google Assistant platform; existing devices and integrations continue to work with a Nest Account.
Nest began inviting users with Nest Accounts to migrate to Google Accounts, giving a single account across the Nest and Google Home apps and enabling Nest and Google Home devices and services to work together; new users of Nest services start with a Google Account.
Nest announced that, following Nest joining Google's hardware team the prior year, all Nest and Home products would be brought together under a single brand, Google Nest. Nest devices continue to be sold under that brand.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
▸Research sources · 8
primary sources listed
- Log into the Nest apphome.nest.com · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Nest do?
- Nest makes connected home devices — thermostats, cameras, doorbells and smoke alarms — now sold under the Google Nest brand.
- Who founded Nest?
- Nest was founded by Tony Fadell, Matt Rogers.
- Who are Nest's investors?
- Nest's investors include C4 Ventures, DCVC (Data Collective), GV (Google Ventures), Impact America Fund, Kleiner Perkins, PJC, S32, Section 32 and 7 more.
- Where is Nest headquartered?
- Nest is headquartered in Mountain View, US.