Fundraising Fox

Needed

Los Angeles, US · Founded 2018 · 142 employees on LinkedIn · 2 known investors

Find your way into Needed

478 people in our graph share verified history with the Needed team — schools, employers, funds. One of them is your warm intro.

Michael McBrideunlockedknows Julie Sawaya · together at Stanford University Graduate School of Business (overlapped)
×9knows the team · via Stanford University Graduate School of Business
×2knows the team · via Northwestern University

Needed sells women's nutrition supplements, including prenatal multivitamins and creatine monohydrate, formulated for stages such as fertility, pregnancy, postpartum, motherhood, and perimenopause. The direct-to-consumer brand offers third-party tested, subscription-based products developed with nutrition and health practitioners.

Direct to ConsumerFemTechWellness & Fitness

Founders & leadership

Needed was founded in 2018 by Julie Sawaya and Ryan Rogers Woodbury.

JSJulie Sawaya
Julie SawayainCo-Founder and Co-CEOCo-President of Needed, a direct-to-consumer brand offering women's nutrition supplements formulated for stages including fertility, pregnancy, postpartum, and perimenopause.
RRRyan Rogers Woodbury
Ryan Rogers WoodburyCo-President

Investors · 2

Able PartnersNew York · $500K – $3M
Seae VenturesMiami

Reported raises · per SEC filings

Form D private placements

$21.2M disclosed across 4 rounds · 2018–2023

▶$14.6MraisedSep 2023 · 22 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Julie SawayaExecutive Officer, Director
  • Arianne KidderDirector
  • Jamie SwangoDirector
  • Ryan WoodburyExecutive Officer, Director
Offering amount
$14.6M
Amount sold
$14.6M
First sale
Aug 2023
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.2MraisedMay 2022 · 19 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Arianne KidderDirector
  • Julie SawayaExecutive Officer, Director
  • Ryan WoodburyExecutive Officer, Director
  • Barbara PaldusDirector
Offering amount
$3M
Amount sold
$2.2M
First sale
May 2022
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.2MraisedAug 2021 · 11 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Ryan Rogers WoodburyExecutive Officer, Director
  • Barbara PaldusDirector
  • Julie SawayaExecutive Officer, Director
Offering amount
$2.5M
Amount sold
$2.2M
First sale
Aug 2021
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗
▶$2.1MraisedDec 2018 · 22 investors · Other
Rule 506(b)
Officers, directors & promoters on the filing
  • Julie SawayaExecutive Officer
  • Ryan Rogers WoodburyExecutive Officer
Offering amount
$2.1M
Amount sold
$2.1M
First sale
Dec 2018
Incorporated
Corporation, Delaware, 2018
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Competitors · 2

by search overlap
Perelel3847 shared keywordsPerelel makes doctor-formulated vitamin and supplement packs tailored to specific stages of women's hormonal lives, including trying to conceive, pregnancy trimesters, postpartum, motherhood, and perimenopause. The direct-to-consumer brand sells stage-specific regimens and bundles on a subscription basis.
Flo Health2932 shared keywordsFlo is a women's health app offering personalized cycle tracking, fertility guidance, pregnancy support, and health education backed by a medical team. The app serves women and people with periods globally with science-based insights on hormonal health from first period to perimenopause.

Companies competing with Needed for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Needed Raises $14M in Growth Fundingfinsmes.com · Nov 2023

Frequently asked questions

What does Needed do?
Needed sells women's nutrition supplements, including prenatal multivitamins and creatine monohydrate, formulated for stages such as fertility, pregnancy, postpartum, motherhood, and perimenopause. The direct-to-consumer brand offers third-party tested, subscription-based products developed with nutrition and health practitioners.
Who founded Needed?
Needed was founded by Julie Sawaya, Ryan Rogers Woodbury in 2018.
Who are Needed's investors?
Needed's investors include Able Partners, Seae Ventures.
How much funding has Needed raised?
Needed has disclosed $21.2M raised across 4 rounds.
Where is Needed headquartered?
Needed is headquartered in Los Angeles, US.