ModHaus

Modhaus is a South Korean record label and entertainment agency headquartered in Gangnam-gu, Seoul, presenting itself as an "open architecture" K-pop company. Its stated aim is a fan-centered entertainment system in which fans are involved across major stages of production through structured communication and participation, and it has said it plans to launch what it describes as the world's first K-pop artist made and operated by its fans. Korean press coverage referenced on the company site describes the founder building the venture around an "open architecture entertainment ecosystem" together with specialist creators from IT fields including the metaverse and blockchain, starting with a girl group project.

The company manages a roster of groups and sub-units, including tripleS and its units such as Acid Angel from Asia, +(KR)ystal Eyes, LOVElution, EVOLution, ACID EYES, Aria, NXT, Glow and Visionary Vision, as well as ARTMS and ODD EYE CIRCLE; a third-party directory lists 22 groups and 51 idols associated with the agency. Modhaus drew attention when it signed exclusive contracts with four former members of the group LOONA — Heejin, Kim Lip, Jinsoul and Choerry — with founder Jaden Jeong, LOONA's former creative director, discussing recording plans for them in an interview with NME.

Founding story

Modhaus was founded on November 30, 2021 by Jaden Jeong and Joseph Baek, with Jaden Jeong serving as CEO. Jeong, previously an established figure in the Korean entertainment industry and formerly creative director of the group LOONA, established the startup with the goal of building an "open architecture entertainment ecosystem," assembling creators from IT domains such as the metaverse and blockchain to begin with a girl group project.

Business model

Modhaus operates as an entertainment agency and record label, developing and managing K-pop artists and groups and monetizing recorded music and related merchandise. It runs a direct-to-consumer online store for international buyers selling physical album releases from its artists, with listed titles including <ASSEMBLE25>, <BURN> and ARTMS <Club Icarus> priced from $7.00 to $24.98.

Traction

A third-party K-pop industry directory attributes 22 groups and 51 idols to MODHAUS, with debuts recorded from 2022 onward, including tripleS and its units, ARTMS and ODD EYE CIRCLE. The signing of four former LOONA members (Heejin, Kim Lip, Jinsoul and Choerry) generated international press coverage, including an NME interview with founder Jaden Jeong.

Latest developments

Modhaus signed exclusive contracts with four former LOONA members — Heejin, Kim Lip, Jinsoul and Choerry — and Jaden Jeong told NME that recording with them had already begun. Its international store lists current releases from ARTMS and tripleS-related projects, and its roster additions include groups listed from 2024 such as Glow and Visionary Vision.