Mayvenn

Mayvenn is a beauty and technology company that sells human hair products — sew-in weave bundles, closures, frontals, clip-in extensions and wigs — and operates a platform through which hairstylists and salons act as retailers of those products. The company states it sells 100% virgin human hair sourced in Peruvian, Malaysian, Indian and Brazilian textures, machine-wefted, with textures such as Straight, Yaki Straight, Kinky Straight, Body Wave, Loose Wave, Water Wave, Deep Wave and Curly, plus colored virgin hair lines. Virgin hair is described as unprocessed and steam-processed to create waves and curls rather than chemically treated.

Beyond e-commerce, Mayvenn operates an online marketplace where consumers search for and book local hairstylists and where stylists run their businesses, sell products and market salon services. The company also runs physical Mayvenn Beauty Lounges, where extension-certified beauty experts perform sew-ins, wig installs, clip-in installs, wig customization (lace customization, color services, cuts and styling) at published price points, with complimentary installs bundled with qualifying in-store product purchases. Lounges were launched inside Walmart stores, with five locations in Texas as of mid-2022 and stated plans to reach 400 additional Walmart locations.

Mayvenn positions itself as a Black-owned beauty and technology business whose stated mission is to let salon professionals and stylists — described as primarily women of color — capture retail economics from hair product sales in their communities, alongside offering customer service, free shipping and personalized in-person consultations.