Marshmallow
Founded 2017 · 641 employees on LinkedIn · 17 known investors
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Marshmallow is an insurance and financial services company that builds its own pricing and fraud technology to offer fairer prices to people who have recently moved to the UK. It offers car insurance, home insurance, and car finance for newcomers to the UK.
Founders & leadership
Marshmallow was founded in 2017 by Alexander, Alexander Kent-Braham, Oliver Kent-Braham, and David Goaté.
Investors · 17
How we know: Impact Ventures's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Kreos Capital's portfolio page · Not right? Tell us
How we know: Outrun Ventures's portfolio page · Not right? Tell us
How we know: Passion Capital's portfolio page · funding news · techcrunch.com · Not right? Tell us
How we know: Portage Ventures's portfolio page · funding news · Not right? Tell us
How we know: Portfolio Ventures's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us
How we know: Redstone's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · techcrunch.com · Not right? Tell us
How we know: funding news · press coverage · Not right? Tell us
How we know: a partner's Signal profile · Not right? Tell us
Also in the syndicate · 5
Funding
SEC filings, press & company announcements$90M disclosed across 1 of 3 rounds · 2025–2026
- Undisclosed amountseed capital raiseAug 2026
Blackbird (lead)
Source ↗ - Undisclosed amountSeries CJun 2026
Portage
Source ↗ - $90MraisedApr 2025 · 3 sources
Portage Capital (lead), BlackRock, Columbia Lake Partners, Investec, Passion Capital, Portage, Scor
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
2 people who came through Marshmallow went on to found or lead other companies.
Related companies · 5
Companies working in the same space as Marshmallow.
Companies House · registry record
View on Companies House ↗- Registered name
- MARSHMALLOW LIMITED
- Company number
- 06899363
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 8 May 2009
- Dissolved
- 23 Dec 2014
- Registered office
- 19 Plymtree, Thorpe Bay, Southend-On-Sea, Essex, SS1 3RA
- Nature of business (SIC)
- 43290 — Other construction installation
- Accounts
- last made up to 31 May 2013
Current officers
- Ivan Billyack — director, appointed 2 Jun 2009
Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
Frequently asked questions
- What does Marshmallow do?
- Marshmallow is an insurance and financial services company that builds its own pricing and fraud technology to offer fairer prices to people who have recently moved to the UK. It offers car insurance, home insurance, and car finance for newcomers to the UK.
- Who founded Marshmallow?
- Marshmallow was founded by Alexander, Alexander Kent-Braham, Oliver Kent-Braham, David Goaté in 2017.
- Who are Marshmallow's investors?
- Marshmallow's investors include Bridford Investments (Bridford Group), Impact Ventures, Kreos Capital, Outrun Ventures, Passion Capital, Portage Ventures, Portfolio Ventures, Redstone and 4 more.
- How much funding has Marshmallow raised?
- Marshmallow has disclosed $90M raised across 1 of its 3 known rounds.













