Marshmallow
Founded 2017 · 641 employees on LinkedIn · 12 known investors
Find your way into Marshmallow
Marshmallow is an insurance and financial services company that builds its own pricing and fraud technology to offer fairer prices to people who have recently moved to the UK. It offers car insurance, home insurance, and car finance for newcomers to the UK.
Founders & leadership
Marshmallow was founded in 2017 by Alexander.
A
Alexander
Investors · 12
Bridford Investments (Bridford Group)London
Outrun VenturesLondon
Portfolio VenturesLondon · $200K – $500K
BlackRockreported · 2 sourcesWilmington
Columbia Lake Partnersreported · 2 sourcesLondon
Passion Capitalreported · 2 sourcesLondon
Portage VenturesreportedMontreal
Also in the syndicate · 5
BlackbirdleadInvestecPortagePortage CapitalleadScor
Funding
SEC filings, press & company announcements$90M disclosed across 1 of 3 rounds · 2025–2026
- Undisclosed amountseed capital raiseAug 2026
Blackbird (lead)
Source ↗ - Undisclosed amountSeries CJun 2026
Portage
Source ↗ - $90MraisedApr 2025 · 3 sources
Portage Capital (lead), BlackRock, Columbia Lake Partners, Investec, Passion Capital, Portage, Scor
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Founder mafia
3 people who came through Marshmallow went on to found or lead other companies.
Competitors · 5
by search overlap
Aa203 shared keywordsThe Automobile Association (AA) is a UK motoring organisation founded in 1905 that provides roadside breakdown cover to drivers, and has expanded into finance, insurance, and leisure and lifestyle services. It serves motorists across the UK and reports over 14 million members.
Finder182 shared keywordsFinder is a personal finance comparison platform that helps consumers find deals on savings accounts, bank bonus offers, and rates. It also publishes money-saving content such as budgeting and savings challenges.
Lemonade170 shared keywordsLemonade is a digital insurance provider offering homeowners, renters, car, pet, and term life insurance policies. The company uses AI to streamline policy underwriting and claims processing, targeting consumers seeking affordable insurance with fast, digital-first service.
Remitly169 shared keywordsRemitly is an international money transfer service that enables customers to send money across borders to multiple countries.
Insurify163 shared keywordsInsurify operates an online insurance-comparison marketplace that pulls real-time, personalized quotes from 120-plus insurers (including GEICO, Allstate, and Progressive) for auto, home, renters, and pet insurance, letting shoppers compare policies and buy online or with a licensed agent. Its AI-powered tools include a policy-upload feature, and it also offers Insurify Car, a liability-only auto policy with weekly installment payments; the company is a licensed agency in all 50 U.S. states.
Companies competing with Marshmallow for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- MARSHMALLOW LIMITED
- Company number
- 06899363
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 8 May 2009
- Dissolved
- 23 Dec 2014
- Registered office
- 19 Plymtree, Thorpe Bay, Southend-On-Sea, Essex, SS1 3RA
- Nature of business (SIC)
- 43290 — Other construction installation
- Accounts
- last made up to 31 May 2013
Current officers
- Ivan Billyack — director, appointed 2 Jun 2009
Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
In the news
'Marshmallow on a steel skeleton' – AI start-up raises millions from early Trade Me, Xero backersnzherald.co.nz · Aug 2026Frequently asked questions
- What does Marshmallow do?
- Marshmallow is an insurance and financial services company that builds its own pricing and fraud technology to offer fairer prices to people who have recently moved to the UK. It offers car insurance, home insurance, and car finance for newcomers to the UK.
- Who founded Marshmallow?
- Marshmallow was founded by Alexander in 2017.
- Who are Marshmallow's investors?
- Marshmallow's investors include Bridford Investments (Bridford Group), Outrun Ventures, Portfolio Ventures, BlackRock, Columbia Lake Partners, Passion Capital, Portage Ventures.
- How much funding has Marshmallow raised?
- Marshmallow has disclosed $90M raised across 1 of its 3 known rounds.