/Companies

Marshmallow

Founded 2017 · 641 employees on LinkedIn · 17 known investors

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Marshmallow is an insurance and financial services company that builds its own pricing and fraud technology to offer fairer prices to people who have recently moved to the UK. It offers car insurance, home insurance, and car finance for newcomers to the UK.

Founders & leadership

Marshmallow was founded in 2017 by Alexander, Alexander Kent-Braham, Oliver Kent-Braham, and David Goaté.

A
Alexander
AK
Alexander Kent-BrahamFounder
OK
Oliver Kent-BrahamFounder
DG
David GoatéFounder
DG
David GoateFounder

Investors · 17

Columbia Lake PartnersreportedLondon

How we know: funding news · press coverage · Not right? Tell us

Also in the syndicate · 5

BlackbirdleadInvestecPortagePortage CapitalleadScor

Funding

SEC filings, press & company announcements

$90M disclosed across 1 of 3 rounds · 2025–2026

Source: company announcements and press reports — follow each round's link for the claim.

Founder mafia

2 people who came through Marshmallow went on to found or lead other companies.

Related companies · 5

Companies working in the same space as Marshmallow.

Companies House · registry record

View on Companies House ↗
Registered name
MARSHMALLOW LIMITED
Company number
06899363
Status
Dissolved
Company type
Private limited company
Incorporated
8 May 2009
Dissolved
23 Dec 2014
Registered office
19 Plymtree, Thorpe Bay, Southend-On-Sea, Essex, SS1 3RA
Nature of business (SIC)
43290 — Other construction installation
Accounts
last made up to 31 May 2013

Current officers

  • Ivan Billyack — director, appointed 2 Jun 2009

Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.

In the news

Frequently asked questions

What does Marshmallow do?
Marshmallow is an insurance and financial services company that builds its own pricing and fraud technology to offer fairer prices to people who have recently moved to the UK. It offers car insurance, home insurance, and car finance for newcomers to the UK.
Who founded Marshmallow?
Marshmallow was founded by Alexander, Alexander Kent-Braham, Oliver Kent-Braham, David Goaté in 2017.
Who are Marshmallow's investors?
Marshmallow's investors include Bridford Investments (Bridford Group), Impact Ventures, Kreos Capital, Outrun Ventures, Passion Capital, Portage Ventures, Portfolio Ventures, Redstone and 4 more.
How much funding has Marshmallow raised?
Marshmallow has disclosed $90M raised across 1 of its 3 known rounds.