Marshmallow
Founded 2017 · 641 employees on LinkedIn · 3 known investors
Marshmallow is an insurance and financial services company that builds its own pricing and fraud technology to offer fairer prices to people who have recently moved to the UK. It offers car insurance, home insurance, and car finance for newcomers to the UK.
Founders & leadership
Marshmallow was founded in 2017 by Alexander.
A
Alexander
Investors · 3
Competitors · 5
by search overlapAa203 shared keywordsThe AA provides roadside breakdown cover and recovery services, offering membership packages such as At Home, National Recovery, and Onward Travel to UK drivers. It also offers related products including Parts and Garage Cover, Key Cover, and Tyre Cover.
Finder182 shared keywordsFinder is a personal finance comparison platform that helps consumers find deals on savings accounts, bank bonus offers, and rates. It also publishes money-saving content such as budgeting and savings challenges.
Lemonade170 shared keywordsLemonade is a digital insurance provider offering homeowners, renters, car, pet, and term life insurance policies. The company uses AI to streamline policy underwriting and claims processing, targeting consumers seeking affordable insurance with fast, digital-first service.
Remitly169 shared keywordsRemitly is an international money transfer service that enables customers to send money across borders to multiple countries.
Insurify163 shared keywordsInsurify operates an online insurance-comparison marketplace that pulls real-time, personalized quotes from 120-plus insurers (including GEICO, Allstate, and Progressive) for auto, home, renters, and pet insurance, letting shoppers compare policies and buy online or with a licensed agent. Its AI-powered tools include a policy-upload feature, and it also offers Insurify Car, a liability-only auto policy with weekly installment payments; the company is a licensed agency in all 50 U.S. states.
Companies competing with Marshmallow for the same Google search keywords, organic and paid, via search-intersection analysis.
Companies House · registry record
View on Companies House ↗- Registered name
- MARSHMALLOW LIMITED
- Company number
- 06899363
- Status
- Dissolved
- Company type
- Private limited company
- Incorporated
- 8 May 2009
- Dissolved
- 23 Dec 2014
- Registered office
- 19 Plymtree, Thorpe Bay, Southend-On-Sea, Essex, SS1 3RA
- Nature of business (SIC)
- 43290 — Other construction installation
- Accounts
- last made up to 31 May 2013
Current officers
- Ivan Billyack — director, appointed 2 Jun 2009
Source: Companies House public register · retrieved 5 Aug 2026. Contains public sector information licensed under the Open Government Licence v3.0.
Frequently asked questions
- What does Marshmallow do?
- Marshmallow is an insurance and financial services company that builds its own pricing and fraud technology to offer fairer prices to people who have recently moved to the UK. It offers car insurance, home insurance, and car finance for newcomers to the UK.
- Who founded Marshmallow?
- Marshmallow was founded by Alexander in 2017.
- Who are Marshmallow's investors?
- Marshmallow's investors include Bridford Investments (Bridford Group), Outrun Ventures, Portfolio Ventures.