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MarketForce

YC S20

Nairobi, KE · Founded 2018 · 400 employees · 13 known investors

Find your way into MarketForce

44 people in our graph share verified history with the MarketForce team — schools, employers, funds. One of them is your warm intro.

Nathan Cheruiyotunlockedknows Mesongo Sibuti · together at University of Nairobi (overlapped)
×11knows the team · via University of Nairobi

MarketForce operates a platform connecting neighbourhood merchants across Sub-Saharan Africa with digital tools for inventory purchasing, payment collection, and access to credit and banking services. The platform also enables merchants to generate additional revenue by offering financial services like airtime, bill payments, and utility token sales to their customers.

Also known as MarketForce 360 · MarketForce360

Enterprise SoftwareFintechMarketplacesMarketplaceB2BKenyaAfricaPartly Remote

Founders & leadership· Y Combinator alumni (S20)

MarketForce was founded in 2018 by Mesongo Sibuti and Tesh Mbaabu.

MSMesongo Sibuti
Mesongo Sibutiin𝕏Co-Founder / CTO2018–2023Mesongo Sibuti is a software architect with expertise in building technology platforms focused on B2B services and last-mile distribution logistics.
TMTesh Mbaabu
Tesh Mbaabuin𝕏Co-Founder & CEO2018–2023Tesh Mbaabu has built experience in business process automation and founding startups across African markets, with a focus on business development and partnerships.

Investors · 13

Flucas VenturesJupiter · $100K – $5Mvia Ashley Flucas · inferred
Y CombinatorSan Francisco · $500K
Reflect VenturesreportedMenlo Park · $120K – $37M
SOSVreportedNew York · $30K – $550K
V8 Capital PartnersreportedLagos
Vastly Valuable VenturesreportedSeattle

Also in the syndicate · 7

Century Oak CapitalGreenhouse CapitalRemapped VenturesTen13 VCUncovered FundViKtoria VenturesleadVu Ventures

Funding

SEC filings, press & company announcements

$40M disclosed across 1 of 5 rounds · 2021–2023

Source: company announcements and press reports — follow each round's link for the claim.

Key figures

latest reported
HeadcountAug 2026190

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Founder mafia

2 people who came through MarketForce went on to found or lead other companies.

Mesongo SibutiFounderFounded Cloud9 MoneyTesh MbaabuFounderFounded Cloud9 Money

In the news

Kenya’s MarketForce raises $2M</a> — Launch Africalaunchafrica.vc · Jul 2023MarketForce raises $40M Series A to scale up the super app for Africa’s informal merchantsblog.marketforce360.com · Feb 2022MarketForce raises $40 million in Series A funding roundtechgistafrica.com · Feb 2022MarketForce raises $40M in largest Series A round in East and Central Africa - Ventureburnventureburn.com · Feb 2022MarketForce raises $40 million Series A, introduces BNPL merchant stock financing – TechCrunchtechcrunch.com · Feb 2022MarketForce partners with Cellulant to expand in five new markets across Africa as it races to cover continent – TechCrunchtechcrunch.com · Dec 2021Kenya’s MarketForce Raises $2 Million in Pre-Series A Funding | The Kenyan Wallstreet | The Kenyan Wallstreetkenyanwallstreet.com · Jul 2021Kenya’s MarketForce raises $2M, plans to focus on its B2B retail marketplace RejaReja – TechCrunchtechcrunch.com · Jul 2021

Frequently asked questions

What does MarketForce do?
MarketForce operates a platform connecting neighbourhood merchants across Sub-Saharan Africa with digital tools for inventory purchasing, payment collection, and access to credit and banking services. The platform also enables merchants to generate additional revenue by offering financial services like airtime, bill payments, and utility token sales to their customers.
Who founded MarketForce?
MarketForce was founded by Mesongo Sibuti, Tesh Mbaabu in 2018.
Who are MarketForce's investors?
MarketForce's investors include Flucas Ventures, Y Combinator, Reflect Ventures, SOSV, V8 Capital Partners, Vastly Valuable Ventures.
How much funding has MarketForce raised?
MarketForce has disclosed $40M raised across 1 of its 5 known rounds.
Where is MarketForce headquartered?
MarketForce is headquartered in Nairobi, KE.