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AdEspresso
500 GlobalFounded 2012 · 7 employees on LinkedIn · 2 known investors
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AdEspresso provides split testing and optimization tools for Facebook and Instagram advertising campaigns. The platform helps marketers find the right audience for social media ads.
Founders & leadership
AdEspresso was founded in 2012 by Armando Biondi, Carlo Forghieri, and Massimo Chieruzzi.
AB
Armando BiondiCo-Founder & COO2013–2016Armando Biondi is Senior Leadership at Hootsuite overseeing advertising strategy and inbound marketing, and previously served as co-founder and COO at six technology and non-technology companies where he led fundraising, operations, and team management in growth-stage environments.
MC
Massimo ChieruzziCEO & Co-Founder2012–2017Massimo Chieruzzi founded Creative Web in 2000, which became a prominent Italian web agency serving major clients including eBay and Samsung. He subsequently launched Media Zen, a social marketing agency and blog network that reached over 600,000 monthly visits before being sold in 2011, and is now co-founder and CEO of AdEspresso, a Facebook and Instagram advertising optimization platform.
Investors · 2
500 Globallisted by 500 GlobalPalo Alto · $150K
How we know: funding news · open dataset · 500 Global portfolio 2026-08 · Not right? Tell us
VTF Capitallisted by VTF CapitalLas Vegas · $300K – $2M
How we know: VTF Capital's portfolio page · the VCSheet dataset · Not right? Tell us
Founder mafia
3 people who came through AdEspresso went on to found or lead other companies.
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In the news
Frequently asked questions
- What does AdEspresso do?
- AdEspresso provides split testing and optimization tools for Facebook and Instagram advertising campaigns. The platform helps marketers find the right audience for social media ads.
- Who founded AdEspresso?
- AdEspresso was founded by Armando Biondi, Carlo Forghieri, Massimo Chieruzzi in 2012.
- Who are AdEspresso's investors?
- AdEspresso's investors include 500 Global, VTF Capital.