MagicLink

Magic Labs (magic.link) provides embedded wallet infrastructure delivered as an API. Developers use it to provision non-custodial wallets for users and for AI agents, sign transactions, and trigger onchain actions, with a stated integration time of under ten minutes using API credentials (API key and provider ID) and simple HTTP requests. Authentication is flexible: end users can be onboarded via email, social login, passkeys or SSO, either through Magic's native auth or through third-party providers such as Auth0, Firebase and NextAuth. The wallet interface can be whitelabeled to match the host application's branding.

The platform emphasizes performance, security and compliance for large-scale deployments. Magic states 50-100ms latency for wallet creation and transaction signing, capacity to execute millions of signatures in minutes, and configurable key sharding models (Magic-managed, self-hosted, or intermediate setups). Private keys are distributed and encrypted across isolated services, with key reconstruction and signing performed inside trusted execution environments (TEEs); additional controls include secure enclaves, network encryption and user-provided encryption context. The company reports SOC 2 Type 2, ISO 27001:2022, CCPA and GDPR compliance, and maintains a status page and trust center.

Magic Labs also develops Newton Protocol, described as a policy protocol led by the Magic Newton Foundation and intended to govern AI agents and assets such as stablecoins and real-world assets that require more compliance and composability than smart contracts allow. Newton is described as verifying that every onchain action taken by an entity falls within predefined policy, handling complex logic and AI reasoning over onchain and offchain data, remaining composable across chains and applications, and preserving privacy.

Business model

Magic Labs sells wallet infrastructure to developers and enterprises as an API-based product. Customers integrate the wallet API into their own applications to provision non-custodial embedded wallets, authenticate users and sign transactions, with deployment options ranging from Magic-managed key sharding to self-hosted configurations. The company publishes pricing and documentation for developer self-service and also offers a sales-led enterprise channel.

Developer/enterprise API product with published pricing tiers and an enterprise sales track; the sources do not detail pricing levels.

Traction

Company-reported figures are 200,000 developers, more than 53 million wallets and 18,000 applications, with infrastructure in production since 2018.

Latest developments

Magic Labs is developing Newton Protocol, a policy protocol led by the Magic Newton Foundation aimed at governing onchain actions by AI agents and holders of assets such as stablecoins and real-world assets, with capabilities described as policy verification of onchain actions, AI reasoning over onchain and offchain data, cross-chain and cross-app composability, and privacy preservation.