Lugg
YC S15San Francisco, US Β· Founded 2014 Β· 50 employees Β· Hiring Β· 8 known investors
Lugg operates an on-demand moving and delivery app that connects customers with background-checked movers and trucks available within 30 minutes across major U.S. metros. The platform handles residential moves, furniture delivery, junk removal, and donation pickups with upfront pricing.
Also known as LUGG, Inc.
Founders & leadershipΒ· Y Combinator alumni (S15)
Lugg was founded in 2014 by Jordan Brown and Eric Kreutzer.
Investors Β· 8
Also in the syndicate Β· 1
Company profile
researched Aug 2026Lugg is a San Francisco-founded, app-based marketplace that connects customers with movers and a truck on demand. Users set a pickup location and destination, choose a vehicle class, and either request movers who arrive within roughly 30-60 minutes or schedule a job up to 60 days in advance, with an instant price estimate generated in the app and payment handled in-app. Jobs can include up to five stops, and customers can track the assigned crew ("Luggers") in real time with ETA updates [0][1][3].
The service covers residential, student, storage and commercial moves; furniture, appliance, TV, exercise-equipment, plant and store deliveries; secondhand/marketplace item pickups; junk removal; donation drop-off; labor-only assistance; and moving trucks. Six vehicle tiers are offered β Lite (one mover), Pickup, Van, XL, Box and Box+ (two movers each) β spanning small single-item jobs through 3+ bedroom homes and commercial relocations. Crews arrive with dollies, moving blankets, straps and wraps at no extra cost, movers are background checked, and jobs are covered by a damage protection guarantee and a multi-million dollar insurance policy [0][1][2][3].
The company was part of Y Combinator's Summer 2015 batch and is categorized under logistics. Its YC profile lists a team size of 50 and a location of Salt Lake City, Utah, while the Google Play developer address is 2261 Market St, San Francisco, CA [6][3].
Founding story
Founder Jordan Brown has written that the idea came from his own experience in downtown Salt Lake City about a decade before 2025, when he found moving a few pieces of furniture expensive and inconvenient: renting a U-Haul felt costly, traditional movers quoted at least $300 per hour with a three-hour minimum, and many local shops offered no home delivery, while on-demand apps such as Uber and DoorDash were growing. Working as a software engineer, he built the first version of the Lugg app in his spare time, quit his job in October 2014, moved to the Bay Area and slept on a friend's floor. He initially rented a truck and solicited customers outside IKEA β eventually being asked to leave the store β and recruited former colleague Eric Kreutzer, an engineer and designer, as co-founder. For a period in 2014-2015 the two founders were the only "Luggers." The first app version supported only a pickup location and customers were charged manually after each job; drop-off addresses, automated payments via Stripe and live tracking were added later. The company was rejected by Y Combinator on its first application and was later admitted after a chance Lugg job for someone who knew then-YC president Sam Altman led to a meeting [7][6].
Business model
Lugg runs a two-sided on-demand marketplace: consumers and businesses book moving or delivery jobs through the app, and independent movers with trucks ("Luggers") accept the work and earn on their own schedule [7][3]. Pricing is quoted upfront as an in-app estimate, and payment is processed in the app; customers can rate and optionally tip crews after the job [0][3][5].
Revenue derives from customer payments for individual moving and delivery jobs booked in the app, quoted as an upfront estimate with no separate charge for equipment such as dollies, blankets, straps and wraps; published customer receipts on the company's site range from roughly $55 to $354 per job [0][2].
Traction
Publicly visible indicators include an average 4.9/5 rating across nearly one million verified customer reviews (individual platform tallies shown as 933.5K reviews at 4.9/5, 44K ratings at 4.9/5, 1.2K at 4.6/5, 3.4K at 4.8/5 and 3.3K at 4.9/5), 100K+ Android downloads, BBB accreditation, service in 4,000+ cities and 7,500+ ZIP codes, a team size of 50 per its YC profile, and retail partnerships including Costco and Public Storage [0][3][4][6][7].
Latest developments
A February 2025 first-person account by founder Jordan Brown states that Lugg operates in every major U.S. market, has added box trucks for larger moves, continues to sign retailer partnerships, and has extended service to Salt Lake City, where Brown now resides. The Android app listing shows an update dated 2026-08-08, and the Y Combinator profile lists the company as active with an open Senior Backend Software Engineer role (remote, $100K-$200K, 0.25% equity) [7][3][6].
βΈFull profile β market position, technology, go-to-market, geography, history, risks & controversies
Market position
Lugg positions itself as an on-demand alternative to truck rental and traditional hourly moving companies, comparing its model to Uber-style dispatch. Customer reviews on its site reference other on-demand moving services, indicating a competitive category. The company reports nationwide coverage of more than 4,000 cities and over 7,500 ZIP codes, an average 4.9-star rating across nearly one million verified reviews, BBB accreditation, and a claimed 99.4% damage-free rate [0][3][4][5].
Stated differentiators include arrival within 30-60 minutes of booking, upfront in-app pricing rather than hourly minimums, background-checked movers, six vehicle sizes from a single-mover Lite option to Box+ for 3+ bedroom homes, included moving equipment at no extra charge, real-time crew tracking, a damage protection guarantee with a stated 99.4% damage-free rate, and a multi-million dollar insurance policy [0][2][3].
Technology
A mobile-app-based dispatch and marketplace platform: users request a job with pickup and drop-off locations, receive an instant price estimate in about 60 seconds, are matched with nearby movers, and follow live GPS tracking with ETA updates for up to five stops. Payments are automated in-app via Stripe. The Android app declares collection of financial info and contacts, data encrypted in transit, and no sharing with third parties [0][2][3][7].
Go-to-market
Early customer acquisition was direct and in-person, with the founder soliciting shoppers outside IKEA, followed by word-of-mouth from visible deliveries and referrals from store owners; the company then signed retailer partnerships, beginning with Costco and Public Storage, to supply same-day delivery for their customers. Distribution today is through consumer iOS/Android apps and the web booking flow, supported by city- and state-level location pages and public review scores [7][3][4][0].
Consumers moving apartments or homes, students, people buying furniture or secondhand/Facebook Marketplace items, storage-unit users, and households needing junk removal or donation drop-off; also small businesses and offices, plus furniture retailers and stores that want to offer same-day delivery without operating their own fleets, including large partners such as Costco and Public Storage [3][7].
Geography
United States only. The company states service in more than 4,000 cities and over 7,500 ZIP codes, listing metros including San Francisco, Oakland, San Jose, Sacramento, Santa Rosa, Santa Cruz, Los Angeles, Orange County, San Diego, Phoenix, Las Vegas, Salt Lake City, Denver, Boulder, Fort Collins, Dallas, Fort Worth, Austin, Houston, San Antonio, Chicago, Atlanta, Miami, Fort Lauderdale, West Palm Beach, Baltimore, Annapolis, Washington D.C., Alexandria, Wilmington, Philadelphia, New York City, Brooklyn, Newark, Jersey City, Trenton, Boston, Worcester, Providence, Nashua, Hartford, New Haven, Portland, Seattle, Tacoma, Olympia and Vancouver (WA). Corporate/developer address is 2261 Market St, San Francisco; the YC profile lists the company location as Salt Lake City, UT [4][3][6][7].
History
Lugg was founded in 2014 and first launched in the San Francisco Bay Area in early 2015 [5][6]. It joined Y Combinator's Summer 2015 batch [6]. In August 2015 it disclosed $3.8 million in seed funding intended to grow the team and expand to new cities [5]. Brown has described a first funding round involving YC, Sequoia Capital and Sam Altman, followed by expansion into Los Angeles and Orange County; Costco was signed as the first major retail partner, followed by Public Storage [7]. As of Brown's February 2025 account, Lugg operated in every major U.S. market, worked with furniture retailers of varying sizes, had added box trucks for larger moves, and had expanded service to Salt Lake City [7].
Risks & controversies
No litigation, regulatory action or controversy is described in the available sources. Customer reviews published by the company include at least one reference to a prior unsatisfactory experience, and the company's own materials cite a 99.4% damage-free rate, implying a residual damage rate addressed by its guarantee and insurance policy [0].
Compiled by commissioned research from 8 cited public sources β announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed β not independently audited.
Competitors Β· 4
by search overlap
Companies competing with Lugg for the same Google search keywords, organic and paid, via search-intersection analysis.
Timeline Β· 6
launches, deals, and filingsFounder states Lugg operates in every major U.S. market, has added box trucks for larger moves, and has brought service to Salt Lake City.
Founder account states Costco was signed as Lugg's first major retailer, enabling same-day delivery; date reflects the publication reporting the partnership rather than the signing date.
Founder account states Public Storage followed Costco as a partner; date reflects the publication reporting the partnership rather than the signing date.
Lugg disclosed $3.8 million in seed funding led by Ronny Conway's A Capital, with participation from SV Angel, CrunchFund and angel investors including Paul Buchheit; proceeds earmarked for team growth and expansion to new cities.
$3.8M source β
Lugg was part of Y Combinator's Summer 2015 batch after being rejected on its first application; its first funding round included Y Combinator, Sequoia Capital and Sam Altman.
Lugg first launched its on-demand large-item delivery app in the San Francisco Bay Area in early 2015.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
In the news
βΈResearch sources Β· 8
primary sources listed
- Lugglugg.com Β· web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Lugg do?
- On-demand app that dispatches vetted movers with trucks for moves, furniture delivery and junk removal across the U.S.
- Who founded Lugg?
- Lugg was founded by Jordan Brown, Eric Kreutzer in 2014.
- Who are Lugg's investors?
- Lugg's investors include A.Capital Ventures, CrunchFund, Garage Capital, Tuesday Capital, Y Combinator, Sequoia Capital, SV Angel.
- Where is Lugg headquartered?
- Lugg is headquartered in San Francisco, US.