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Loris
AcquiredTechstars '20Columbus, US · 62 employees on LinkedIn · 16 known investors
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Loris is a conversation intelligence platform that analyzes customer support interactions with AI; acquired by Contentsquare in 2025.
Also known as Loris AI · Loris.ai
Investors · 16
How we know: Kapor Capital's portfolio page · funding news · research · golden.com · Not right? Tell us
How we know: the Techstars portfolio · open dataset · Top 3000 Accelerator Startups (no YC) 2026-08 · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · loris.ai · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · calcalistech.com · Not right? Tell us
How we know: funding news · research · golden.com · Not right? Tell us
How we know: funding news · research · golden.com · Not right? Tell us
How we know: funding news · research · golden.com · Not right? Tell us
How we know: funding news · loris.ai · Not right? Tell us
How we know: funding news · calcalistech.com · Not right? Tell us
Also in the syndicate · 5
Funding
SEC filings, press & company announcements$12M disclosed across 1 of 3 rounds · 2018–2022
- $12MSeries AApr 2022 · 4 sources
Bow Capital (lead), Floodgate, ServiceNow, Vertex Ventures
Source ↗ - Undisclosed amountSeedFeb 2018 · 2 sources
Ann Miura-Ko (lead), City Light Capital, Dan Levitan, Homebrew, Jeff Weiner, Kapor Capital, Omidyar Network, Precursor Ventures, Selina Tobaccowala, WeWork
Source ↗
Source: company announcements and press reports — follow each round's link for the claim.
Company profile
researched Sep 2026Loris (Loris.ai) is a conversation intelligence platform that applies proprietary AI models together with large language models to customer support interactions. The software analyzes all customer conversations to surface sentiment, intent and quality signals, identifying the reasons customers make contact, how interactions progress, and which patterns point to churn or loyalty. It covers conversations handled by both human agents and AI agents, across channels.
Under Contentsquare, the product is positioned as Conversation Intelligence within the company's digital analytics platform. Capabilities described include Conversation Insights (contact drivers, sentiment shifts, quality issues, frustration levels and their revenue impact), AI Agent Analytics (tracking containment, transfers, abandonment and sentiment for AI agents, and informing prompts, guardrails and escalation strategies), presentation of contact drivers inside Contentsquare Product Analytics, and combined behavioral plus conversation analysis through Contentsquare's Sense Analyst. Stated use cases include improving AI deflection rates, reducing cost per contact, informing product roadmaps, and detecting early churn signals. The platform integrates with customer service and interaction platforms.
Founding story
The company was founded by Nancy Lublin, who also led Crisis Text Line, from which Loris.ai was spun out.
Business model
Loris sells an enterprise software platform to customer experience, support, product and technology teams; following the acquisition it is offered as the Conversation Intelligence capability of Contentsquare's experience intelligence platform, with prospective customers directed to contact the sales team or log in.
Traction
Loris states its AI models have been proven on more than half a billion customer interactions.
Latest developments
Contentsquare signed a definitive agreement to acquire Loris AI on July 30, 2025 and announced completion of the acquisition on October 22-23, 2025. Contentsquare said the Loris team's AI and conversational intelligence expertise would support work in its AI incubator, and Loris technology is now offered as Contentsquare's Conversation Intelligence product.
▸Full profile — market position, technology, go-to-market, history, risks & controversies
Market position
Positioned as a conversation intelligence provider whose data adds a customer-conversation layer to digital analytics; it has been the subject of a Harvard Business School case study and was named a Gartner Cool Vendor in Customer Service Technology.
Technology
Combines proprietary AI models with large language models to analyze 100% of customer interactions and extract sentiment, intent and quality signals, automatically categorizing conversations rather than relying on surveys or manual call review.
Go-to-market
Brands with large customer support operations, including eCommerce companies, fintechs, marketplaces and healthcare organizations; buyer roles cited include CMO/VP Digital Marketing, digital marketing and growth leads, Chief Customer Officers, and VPs of Customer Support/Experience.
History
Loris.ai was founded in 2018 as a spin-out of Crisis Text Line, initially positioned as a data-driven platform to help companies navigate difficult conversations. It later focused on contact center and customer conversation analytics, and in 2025 was acquired by digital analytics company Contentsquare.
Risks & controversies
Loris's data practices drew scrutiny in early 2022 in connection with Crisis Text Line's sharing of conversation data with the company; Crisis Text Line subsequently stopped sharing conversation data with Loris, and contemporaneous press coverage of its 2022 funding round described the company as controversial on that basis.
Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 3
launches, deals, and filingsContentsquare announced the completion of its acquisition of Loris, previously announced on July 30, 2025.
Contentsquare announced it had entered a definitive agreement to acquire conversation intelligence platform Loris AI, adding conversation and AI agent analytics to its digital analytics platform.
Loris states it was recognized as a Gartner Cool Vendor in Customer Service Technology and was the focus of a Harvard Business School case study.
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 5
primary sources listed
- Loris Bow and Heart Handbag in Whiteshoplook.io · web
5 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Loris do?
- Loris is a conversation intelligence platform that analyzes customer support interactions with AI; acquired by Contentsquare in 2025.
- Who are Loris's investors?
- Loris's investors include Kapor Capital, Techstars, Bow Capital, City Light, Floodgate, Homebrew, Omidyar Network, Precursor Ventures and 3 more.
- How much funding has Loris raised?
- Loris has disclosed $12M raised across 1 of its 3 known rounds.
- Where is Loris headquartered?
- Loris is headquartered in Columbus, US.