Loom

Loom is an asynchronous video messaging service used for workplace communication. Its product lets users record short screen-and-camera videos to explain ideas, give feedback or deliver updates, and share them as links so recipients can watch and respond on their own schedule instead of scheduling meetings or writing long email threads. The product originated as a Chrome extension that was decoupled from an earlier product and released as a standalone video recorder.

Beyond basic recording and sharing, the platform has added video transcription, viewer insights and team libraries for organizing and sharing videos across an organization, plus integrations with collaboration tools including Slack, Trello and Notion. At the time of the Atlassian acquisition announcement, Atlassian described plans to apply AI to features such as video transcripts, summaries and documents, and to combine Loom with products including Jira and Confluence.

The company was founded by Joe Thomas (CEO), Vinay Hiremath (CTO) and Shahed Khan. Sources give conflicting founding dates: 2015 per TechCrunch and one account of the founders' start, and 2016 per another account, which also lists "Founded: 2015" in its summary box. The team began working together in late 2015 on Opentest, a product for collecting video-recorded user feedback on websites, and pivoted to the standalone recorder that launched on Product Hunt on 30 June 2016; the Loom rebrand is described as occurring in 2017.