liveramp.com/ (opens in new tab)
AcquiredSan Francisco, US · 3 known investors
LiveRamp Ventures is the investment arm of LiveRamp, backing startups building in AI-driven marketing, data collaboration standards, customer personalization, premium internet advertising, programmatic efficiency, and identity resolution. It invests from seed through Series B in the U.S. and Europe, offering industry experience and a partner network alongside capital.
Also known as LiveRamp · LiveRamp Holdings
Founders & leadership
Investors · 3
Company profile
researched Aug 2026LiveRamp operates a data collaboration network that lets companies unify, manage, and activate data across the digital marketing and advertising ecosystem. The platform spans identity resolution, audience activation across media platforms, measurement and analytics, collaborative data clean rooms, a data marketplace, and enterprise identity frameworks intended to break down internal data silos. Its RampID identifier is widely used across the ad tech ecosystem as a shared identity currency for campaign resolution and performance comparison between agencies and vendors.
The company describes itself as interoperable by design, connecting more than 25,000 publisher domains and over 500 technology and data partners across 14 markets, and serving brands, retailers, media platforms, and data providers. Activation reach includes major consumer platforms such as Disney, Hulu, Pinterest, Snap, Spotify, Netflix, and TikTok. LiveRamp emphasizes platform neutrality and data controls, and positions its network as a source of first-, second-, and third-party signals for AI agents and AI-driven marketing use cases.
As of May 2026 LiveRamp had approximately 1,300 employees and 846 direct subscribing customers, down from more than 900 in late 2024, with a revenue base described as highly recurring and a trailing five-year CAGR of 13%.
Business model
LiveRamp sells a subscription software platform for data collaboration, identity, activation, and measurement, primarily to large enterprises. Its customer base of 846 direct subscribers comprises brands, retailers, media sellers, and data owners, and its revenue base is described as highly recurring.
Subscription-based software packages sold to enterprise customers; revenue is characterized as highly recurring with a trailing five-year CAGR of 13% as of May 2026.
Traction
As of May 2026, the company reported approximately 1,300 employees, 846 direct subscribing customers (down from more than 900 in late 2024), connections to over 25,000 publisher domains, more than 500 technology and data partners, and a trailing five-year revenue CAGR of 13%.
Latest developments
On May 17, 2026, Publicis Groupe announced an agreement to acquire LiveRamp in an all-cash transaction at $38.50 per share, a $2.167 billion enterprise value and $2.546 billion equity value, a 29.8% premium to the May 15, 2026 closing price. Publicis said it will combine LiveRamp's clean rooms, data connectivity, marketplace, and partner network with Epsilon's identity, Publicis Sapient, and the Marcel agentic platform, and raised its 2027-2028 constant-currency growth objectives to +7% to +8% net revenue and +8% to +10% headline EPS. LiveRamp released full-year 2026 earnings materials early alongside the announcement. The company also announced the addition of Meta to its Cross-Media Intelligence offering.
▸Full profile — market position, technology, go-to-market, geography, history, risks & controversies
Market position
LiveRamp has been described as sitting at the heart of programmatic interoperability, with RampID serving as the most common shared identity currency in ad tech. Following its 2024 acquisition of Habu and WPP's takeover of InfoSum, LiveRamp was characterized as the last independent player in the data collaboration category prior to the Publicis agreement. It was named a Leader in the 2025 IDC MarketScape for data clean room technology and a Leader in Data Collaboration in Snowflake's 2026 Modern Marketing Stack Report.
Positioning rests on scale of network connectivity, interoperability across identifiers, platforms and clouds, and strict platform neutrality — a stance CEO Scott Howe has described using a "Switzerland" analogy, framing LiveRamp as a neutral arbiter for competing market participants. Industry commentary notes that this neutrality is central to its value and is called into question by the pending Publicis ownership.
Technology
Core technology includes identity resolution built around RampID, data clean rooms for privacy-preserving collaboration, connectivity across identifiers, platforms, clouds, and AI agents, and a modular, composable platform architecture. The company markets interoperability and platform neutrality as design principles and positions its signal network as fuel for AI agents.
Go-to-market
Direct enterprise sales complemented by a partner network of more than 500 technology and data partners and integrations with publishers, clouds, and major media platforms, alongside customer case studies, analyst recognition, and content marketing such as newsletters and ebooks.
Large enterprise brands, retailers, publishers and media sellers, advertising platforms, agencies, and data providers. Named customers and case studies include Costco Wholesale, Netflix, Whirlpool/KitchenAid, DICK'S Media, Hill's Pet Nutrition, Comcast, Albertsons, and the American Cancer Society.
Geography
Headquartered in San Francisco, US, with operations across 14 markets.
History
LiveRamp acquired data clean room company Habu in 2024, consolidating the data collaboration category; WPP's takeover of InfoSum the following year left LiveRamp as the sole independent vendor in that category. In May 2026 LiveRamp agreed to be acquired by Publicis Groupe, which had previously acquired Epsilon in 2019 and Lotame roughly a year before the LiveRamp deal.
Risks & controversies
Industry commentary highlights that LiveRamp's loss of independence under Publicis ownership may undermine its neutral "Switzerland" positioning, since rival holding companies have pulled back from working with Publicis-owned businesses such as Citrus, Epsilon, and Conversant, and RampID is used as a neutral benchmark in agency and vendor evaluations. Other noted concerns include a declining direct customer count (846, down from more than 900 in late 2024), high pricing that limits the customer base to large enterprises, and open questions about whether Publicis can maintain platform interoperability.
Compiled by commissioned research from 3 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Timeline · 7
launches, deals, and filingsPublicis Groupe entered into an agreement to acquire LiveRamp in an all-cash transaction at $38.50 per share, representing a total enterprise value of $2.167 billion and total equity value of $2.546 billion, including acquired net cash of $379 million. The price is a 29.8% premium to LiveRamp's closing share price on May 15, 2026. The transaction was unanimously approved by both boards.
$2.2B source ↗
Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.
▸Research sources · 3
primary sources listed
- liveramp.com/ (opens in new tab)liveramp.com · web
3 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does liveramp.com/ (opens in new tab) do?
- LiveRamp is a global data collaboration and identity platform being acquired by Publicis Groupe for $2.2B.
- Who are liveramp.com/ (opens in new tab)'s investors?
- liveramp.com/ (opens in new tab)'s investors include Canaan Partners, Felicis Ventures, NFX.
- Where is liveramp.com/ (opens in new tab) headquartered?
- liveramp.com/ (opens in new tab) is headquartered in San Francisco, US.