LeafLink

LeafLink runs a business-to-business wholesale marketplace for the licensed cannabis industry, connecting brands, distributors and retailers on a single platform. Sellers upload product menus, manage orders and customer relationships, offer preferred pricing and discounts to buyers, and collect payment; retailers use the platform to discover local brands, place and track orders, monitor deliveries and process payments. The company positions the platform as a replacement for order and inventory management conducted over phone calls, texts, emails and spreadsheets.

Beyond the core marketplace, LeafLink sells adjacent modules: advertising products that give brands visibility with active buyers, payments tools with built-in ACH and net terms, an insights layer providing real-time analytics on brand performance, market trends and pricing, and integrations with ERP, CRM and seed-to-sale software. The platform supports many cannabis product categories including flower, vapes and cartridges, edibles and tinctures, as well as ancillary products, and includes verification of counterparties and compliance automation. Participation is restricted to holders of government-issued cannabis licenses.

Business model

LeafLink operates a two-sided marketplace and software platform. Brands and sellers pay for access, with pricing quoted by the sales team based on brand volume and location; retailers can sign up to shop for free. Additional monetized products include advertising, payments (ACH and net terms), analytics/insights and software integrations.

Seller-side subscription/platform pricing negotiated by volume and geography, plus advertising and payments products; retailer sign-up is free.

Traction

Public figures cited by the company include over 3,500 brands, more than 12,000 sellers and buyers across 30 markets, 5 million-plus wholesale cannabis transactions and over $1 billion in payments volume processed. Published case studies describe Bud & Mary's using LeafLink Ads, CRM and Insights to grow sales within three months, and Camaraderie reporting savings of $100,000 a year and over 80 hours a week.

Latest developments

The company is marking a 10-year milestone with content including a Q&A with Keef Brands CEO Matt Baumgartner, and has announced a partnership with the Last Prisoner Project. It also published a guide on the state of wholesale cannabis payments covering operators moving beyond cash and check.