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BrioHR

YC W21

Kuala Lumpur, MY · Founded 2018 · 35 employees · 6 known investors

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Aryo Tehranianunlockedknows Benjamin Croc · together at PwC (overlapped)
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brioHR is an all-in-one HR software platform that automates repetitive HR tasks and employee engagement for organizations. The product serves HR teams and business owners seeking comprehensive, user-friendly workforce management solutions.

Also known as Brio HR · brioHR

Enterprise SoftwareHR TechSaaSHuman ResourcesB2BMalaysiaSoutheast AsiaPartly Remote

Founders & leadership· Y Combinator alumni (W21)

BrioHR was founded in 2018 by Benjamin Croc and Nabil Oudghiri.

BCBenjamin Croc
Benjamin CrocinCofounder & CEOHe began his career at PwC, moved to Malaysia in 2011 to lead a finance division for a French multinational, completed an MBA at INSEAD, and subsequently worked at McKinsey and Lazada before starting BrioHR.
NONabil Oudghiri
Nabil OudghiriinCofounder & CTONabil Oudghiri holds an engineering degree and an MBA from Singapore. He has work experience in France and co-founded BrioHR while based in Malaysia.

Investors · 6

Acadian Ventures Management, LlcMadison · $500K – $2M
ImmeasurableLos Angeles · $25K – $100K
Openspace VenturesBangkok
Oyster VenturesSan Francisco · $25K – $200K
Super Capital VCParis · $50K – $500K
Y CombinatorSan Francisco · $500K

Funding

SEC filings, press & company announcements

$6.5M disclosed across 1 of 3 rounds · 2021–2025

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

BrioHR provides a cloud-based, all-in-one human resources management system (HRMS) combined with payroll processing. The platform is organized as a set of modules covering payroll, leave, claims, attendance, shifts, timesheets, employee profiles, onboarding, recruitment and a job board, performance management, training, surveys, an internal feed, reporting, and related services. Customers can select which modules to pay for and adjust that scope over time, with pricing published on the company's website and applied across online, direct sales, and partner channels.

Alongside software, BrioHR offers implementation (preparation, data migration and configuration through a single point of contact), customer support, and on-demand services such as payroll outsourcing to cover gaps when a client's internal payroll staff are unavailable. The company also positions in-house HR experts as a source of content, training and certifications. The platform states support for organizations ranging from roughly 10 to 3,000+ employees, and cites named customers including Naluri, Omnilytics, Helicap, Cicil, iDynamics Software, TRITERRA, Supernova, SHF Services and Hyppies.

Business model

Software-as-a-service subscription for HR and payroll modules, sold on a modular basis so customers pay only for the modules they use and can scale scope up or down. Additional revenue comes from implementation and on-demand services such as payroll outsourcing, plus expert content, training and certifications.

Modular subscription pricing published on the company website, supplemented by paid services including implementation, support and payroll outsourcing.

Traction

More than 1,000 client organizations across industries. Customer Naluri is cited as growing from a few users in one office to around 300 employees in multiple countries on the platform. The company reports 95+% customer satisfaction on support and states that a $6.5 million raise was underpinned by its client retention rate.

Latest developments

The company states it raised $6.5 million USD, with investor due diligence centered on its client retention rate, and continues to ship new platform features on a weekly cadence.

▸Full profile — market position, technology, go-to-market, geography

Market position

Positions itself as a global player serving more than 1,000 organizations while being deeply localized in Asia, particularly Malaysia, where it emphasizes local compliance approvals, local partners and integrations. The company describes itself as holding the highest client retention in Asia in its category and references multiple industry awards.

Breadth of integrated modules in a single login rather than separate point systems, modular and transparent pricing with low stated total cost of ownership, fast implementation and adoption, support response times under three minutes, and local regulatory compliance in Malaysia (LHDN, HRDC, PSG, MDEC, djp and bank-ready payroll files).

Technology

Cloud-hosted platform built on microservices with REST APIs, deployed across three or more availability zones with additional backup, targeting 99.9% uptime and a one-minute recovery point objective. Security controls include AES 256-bit and TLS 1.2 encryption, single sign-on and multi-factor authentication, and the company states ISO 27001 certification. The product integrates with customers' existing tools and local systems, and ships new features weekly.

Go-to-market

Multi-channel distribution spanning online self-serve, direct sales and a network of local implementation partners, supported by free product demos and transparent published pricing. In Malaysia the company cites dozens of local expert partners.

HR teams, business leaders (CEOs and other executives), managers and employees at organizations from about 10 to more than 3,000 employees, across sectors including F&B, consulting, healthcare, education, manufacturing, retail, technology/IT, government entities, finance, e-commerce, telco/media, oil and gas, advertising, HR, NGO/NPO and hospitality.

Geography

Malaysia and Singapore are highlighted as core markets, with the company describing itself as serving organizations globally and being deeply local in Asia, especially Malaysia.

Compiled by commissioned research from 1 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
CertificationJan 2025ISO 27001
ClientsJan 20251,000 organizations
Customer satisfactionJan 202595%
HeadcountAug 202665
Support response timeJan 2025Responses under 3 minutes
UptimeJan 202599.9%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 5

by search overlap
Shrm189 shared keywordsSHRM, a human resources professional organization with influence over 362 million workers worldwide, provides guidance on managing workplace civility and conflict through executive thought leadership and strategic resources for organizations.
Deel173 shared keywordsDeel is a global HR platform that enables businesses to hire, onboard, and manage employees and contractors across borders. The platform handles payroll, compliance, and HR administration for companies managing international workforces.
X0PA168 shared keywordsX0PA AI is an AI and machine learning SaaS platform for recruitment and talent acquisition, using data-driven matching to make hiring decisions more objective and reduce bias. It serves enterprise hiring teams and organizations, offering explainable, compliant AI recruitment software.
Harvard Business Review’s (HBR)162 shared keywordsHarvard Business Publishing is a not-for-profit affiliate of Harvard Business School that develops and distributes business education content, leadership development solutions, and management thought leadership through publications, digital platforms, and events. The organization serves academic institutions, corporations, and individual managers across three primary market segments.
Tealhq133 shared keywordsTeal helps job seekers make informed career decisions through tools and guidance on the job search process. The platform aims to demystify career navigation for individuals seeking meaningful work aligned with their personal goals.

Companies competing with BrioHR for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

BrioHR raises $6.5M to expand its AI-driven HR solutions - AIM Groupaimgroup.com · May 2025Malaysian-based BrioHR raises US$6.5mil Series A in boost to its ASEAN ambitions | Digital News Asiadigitalnewsasia.com · May 2025Malaysia's BrioHR raises $6.5M in Series A funding led by Openspace Ventures - TNGlobaltechnode.global · May 2025Meet BrioHR - An All-In-One HR Management Platform That Really Goes Above And Beyond To Cover The Full Employee Journey - SuperbCrewsuperbcrew.com · Apr 2021BrioHR raises $1.3M ahead of Y Combinator's demo day | TechCrunchtechcrunch.com · Mar 2021

▸Research sources · 1

primary sources listed

1 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does BrioHR do?
BrioHR is an all-in-one HRMS and payroll platform serving over 1,000 organizations, with a focus on Malaysia and wider Asia.
Who founded BrioHR?
BrioHR was founded by Benjamin Croc, Nabil Oudghiri in 2018.
Who are BrioHR's investors?
BrioHR's investors include Acadian Ventures Management, Llc, Immeasurable, Openspace Ventures, Oyster Ventures, Super Capital VC, Y Combinator.
How much funding has BrioHR raised?
BrioHR has disclosed $6.5M raised across 1 of its 3 known rounds.
Where is BrioHR headquartered?
BrioHR is headquartered in Kuala Lumpur, MY.