Fundraising Fox

Jelly

Founded 2018 · 15 employees on LinkedIn · 5 known investors

Find your way into Jelly

486 people in our graph share verified history with the Jelly team — schools, employers, funds. One of them is your warm intro.

Linn Hege Auneunlockedknows JJ Tan · together at Ey (overlapped)
×2knows the team · via Imperial College London
×9knows the team · via Ey

Jelly is a mobile app that automates invoice processing, recipe costing, margin tracking, stock counting, and supplier ordering for restaurants and kitchens. It uses human-AI technology to turn invoice and sales data into real-time food cost and profitability insights for chefs and hospitality operators.

Also known as getjelly.co.uk · Jelly

Founders & leadership

Jelly was founded in 2018 by JJ Tan.

JTJJ Tan
JJ TaninFounderTrained as a physicist before spending three years trading equity derivatives at Citi, where he first interned in 2012. He co-founded PantryAce in 2016 and then worked as a chef across Michelin-starred restaurants and central kitchens before starting Jelly in 2018.

Investors · 5

Company profile

researched Aug 2026

Jelly (getjelly.co.uk) is a hospitality cost-control product for food and beverage operators. It ingests supplier invoices — captured by photo, forwarded by email from Gmail or Outlook, or received directly from suppliers — and uses AI whose output is checked by humans to read every invoice line. Extracted prices update ingredient costs, which flow automatically into recipe and menu costing (including yields, wastage and unit conversions) for both food and drink, and approved invoices are passed into accounting software such as Xero.

Beyond invoice capture and costing, the product combines spend data with sales data from point-of-sale systems to recalculate gross-profit margins daily, issues supplier price-change alerts with issue tracking, and provides stock counting with an up-to-date stock sheet, a digital cookbook covering recipes and allergens, beverage costing and supplier ordering. Integrations listed include Square, Lightspeed, Toast and Epos Now for POS and Xero for accounting, with further integrations described as forthcoming. Onboarding is handled by Jelly, which sets up suppliers and recipes; the company states setup takes between one hour and a day depending on business size and that most venues go live within days [0][1][2][3].

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
List price per location per monthJan 2026129 GBP
UK venues using the productJan 20261,000 venues

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 5

by search overlap

Companies competing with Jelly for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Research sources · 8

primary sources listed
  • Jellygetjelly.co.uk · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Jelly do?
UK software that converts restaurant invoices into live recipe costs, inventory and gross-margin tracking across sites.
Who founded Jelly?
Jelly was founded by JJ Tan in 2018.
Who are Jelly's investors?
Jelly's investors include Backed, Seedcamp, Greylock Partners, Spark Capital, SV Angel.