Jelly
Founded 2018 · 15 employees on LinkedIn · 5 known investors
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Jelly is a mobile app that automates invoice processing, recipe costing, margin tracking, stock counting, and supplier ordering for restaurants and kitchens. It uses human-AI technology to turn invoice and sales data into real-time food cost and profitability insights for chefs and hospitality operators.
Also known as getjelly.co.uk · Jelly
Founders & leadership
Jelly was founded in 2018 by JJ Tan.

Investors · 5
How we know: Backed's portfolio page · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: Seedcamp's portfolio page · the VCSheet dataset · open dataset · 5k.vc investor directory · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
How we know: funding news · Not right? Tell us
Company profile
researched Aug 2026Jelly (getjelly.co.uk) is a hospitality cost-control product for food and beverage operators. It ingests supplier invoices — captured by photo, forwarded by email from Gmail or Outlook, or received directly from suppliers — and uses AI whose output is checked by humans to read every invoice line. Extracted prices update ingredient costs, which flow automatically into recipe and menu costing (including yields, wastage and unit conversions) for both food and drink, and approved invoices are passed into accounting software such as Xero.
Beyond invoice capture and costing, the product combines spend data with sales data from point-of-sale systems to recalculate gross-profit margins daily, issues supplier price-change alerts with issue tracking, and provides stock counting with an up-to-date stock sheet, a digital cookbook covering recipes and allergens, beverage costing and supplier ordering. Integrations listed include Square, Lightspeed, Toast and Epos Now for POS and Xero for accounting, with further integrations described as forthcoming. Onboarding is handled by Jelly, which sets up suppliers and recipes; the company states setup takes between one hour and a day depending on business size and that most venues go live within days [0][1][2][3].
Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.
Key figures
latest reportedCompany-reported or press-reported figures, each dated to when it was claimed — not independently audited.
Related companies · 6
Companies working in the same space as Jelly.
▸Research sources · 8
primary sources listed
- Jellygetjelly.co.uk · web
8 public sources were cited for this profile; the first-party ones are listed here.
Frequently asked questions
- What does Jelly do?
- UK software that converts restaurant invoices into live recipe costs, inventory and gross-margin tracking across sites.
- Who founded Jelly?
- Jelly was founded by JJ Tan in 2018.
- Who are Jelly's investors?
- Jelly's investors include Backed, Seedcamp, Greylock Partners, Spark Capital, SV Angel.







