Fundraising Fox

Jelly

5 known investors

getjelly.co.uk

Jelly is a mobile app that automates invoice processing, recipe costing, margin tracking, stock counting, and supplier ordering for restaurants and kitchens. It uses human-AI technology to turn invoice and sales data into real-time food cost and profitability insights for chefs and hospitality operators.

Also known as getjelly.co.uk · Jelly

AI & Machine LearningFoodTechSaaS

Founders & leadership

JTJJ Tan
JJ TaninFounder

Investors · 5

Company profile

researched Aug 2026

Jelly (getjelly.co.uk) is a hospitality cost-control product for food and beverage operators. It ingests supplier invoices — captured by photo, forwarded by email from Gmail or Outlook, or received directly from suppliers — and uses AI whose output is checked by humans to read every invoice line. Extracted prices update ingredient costs, which flow automatically into recipe and menu costing (including yields, wastage and unit conversions) for both food and drink, and approved invoices are passed into accounting software such as Xero.

Beyond invoice capture and costing, the product combines spend data with sales data from point-of-sale systems to recalculate gross-profit margins daily, issues supplier price-change alerts with issue tracking, and provides stock counting with an up-to-date stock sheet, a digital cookbook covering recipes and allergens, beverage costing and supplier ordering. Integrations listed include Square, Lightspeed, Toast and Epos Now for POS and Xero for accounting, with further integrations described as forthcoming. Onboarding is handled by Jelly, which sets up suppliers and recipes; the company states setup takes between one hour and a day depending on business size and that most venues go live within days [0][1][2][3].

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
List price per location per monthJan 2026129 GBP
UK venues using the productJan 20261,000 venues

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Competitors · 5

by search overlap
Toast14 shared keywordsToast provides a point-of-sale platform built for restaurants and food service businesses, handling high-volume operations, revenue tracking, and retail sales. The platform includes AI-driven analytics (Toast IQ) that connect data and workflows to help operators make decisions and manage margins.
Zendesk7 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Webgility6 shared keywordsWebgility provides ecommerce accounting and finance operations software combined with human accountants who reconcile books, handle exceptions, and close the books for online sellers. It serves multichannel operators, B2B/wholesale, and high-volume ecommerce merchants selling on Amazon, Shopify, Walmart, and eBay, integrating with tools like QuickBooks, Xero, and Stripe.
HubiFi6 shared keywordsHubiFi provides revenue recognition and accounting automation software that reconciles subscription and usage-based revenue streams from payment processors like Stripe and posts audit-ready entries directly to ERPs. It handles complex billing models including pre-paid tokens, credit grants, and billed-in-arrears arrangements.
DoorDash6 shared keywordsDoorDash operates a restaurant delivery platform that connects customers with dining establishments across hundreds of cities in North America through a logistics network.

Companies competing with Jelly for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Research sources · 8

primary sources listed
  • Jellygetjelly.co.uk · web

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Jelly do?
UK software that converts restaurant invoices into live recipe costs, inventory and gross-margin tracking across sites.
Who founded Jelly?
Jelly was founded by JJ Tan.
Who are Jelly's investors?
Jelly's investors include Backed, Seedcamp, Greylock Partners, Spark Capital, SV Angel.