Inveterate
Greenville, US · Founded 2021 · Delaware corporation · 12 employees on LinkedIn · 4 known investors
Inveterate provides a loyalty and membership platform for ecommerce brands, offering free loyalty programs, paid membership tiers, spend-based tiers, and invite-only VIP tiers built around store credit rewards. It is designed to drive repeat purchases and generate revenue without relying on discounts.
Founders & leadership
Inveterate was founded in 2021 by Dylan Whitman.
DW
Dylan WhitmaninCEO and CoFounder2021–2026
Board
BC
Investors · 4
Funding
SEC filings, press & company announcements$13.9M disclosed across 2 rounds · 2021–2023
- $5.5MraisedDec 2023 · 2 sourcesSource ↗
▶$8.4MraisedDec 2023 · 16 investors · Other TechnologyRule 506(b)
▶$8.4MraisedDec 2023 · 16 investors · Other Technology
Rule 506(b)Officers, directors & promoters on the filing
- Brad CoronaDirector
- Dylan WhitmanExecutive Officer, Director
- Offering amount
- $8.4M
- Amount sold
- $8.4M
- First sale
- Sep 2021
- Incorporated
- Corporation, Delaware, 2021
- Federal exemptions
- 06b
Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.
Competitors · 10
by search overlap
Yotpo11 shared keywordsYotpo offers loyalty and retention software for eCommerce brands, letting them build points-based, tiered, and VIP rewards programs with digital wallet passes, integrations, and analytics. The platform serves both small businesses and enterprises and connects with eCommerce platforms, POS systems, CRMs, and marketing tools.
Square10 shared keywordsSquare is a financial services platform that provides point-of-sale systems, payment processing, payroll management, and cash flow tools for small and medium-sized businesses. The platform integrates with hundreds of third-party applications to help merchants manage operations across online and offline channels.
BigCommerce (NASDAQ:CMRC)10 shared keywordsBigCommerce is a cloud-based ecommerce platform that enables merchants and retailers to build and manage online stores. The company serves retailers of all sizes across 150+ countries.
Loyalty Lion SAAS9 shared keywordsLoyaltyLion is a loyalty and rewards platform for Shopify e-commerce brands, letting merchants offer points, tiers, referrals, and challenges to drive repeat purchases and customer lifetime value. It uses AI to analyze sales patterns and recommend loyalty strategies, and offers a headless API, native analytics, and integrations with 100+ partners.
Stripe8 shared keywordsStripe provides financial infrastructure for businesses to accept payments, offer financial services, and implement custom revenue models across international markets in 135+ currencies.
Jetlore7 shared keywordsJetlore was a Palo Alto AI startup that turned unstructured retail product data into structured attributes so merchants could personalise what each shopper saw. Founded by Stanford researchers, it raised from Sierra Ventures, Alsop Louie Partners, Fenox Venture Capital, BRM Capital and Mercury Fund, and PayPal acquired it in 2018.
Zendesk7 shared keywordsThis is Zendesk's internal belonging/diversity and inclusion program page, not a company profile page for an external company. It describes Zendesk's internal culture initiatives and leadership development programs.
Antavo7 shared keywordsAntavo is an AI-powered customer loyalty and incentives platform that lets marketers build and run loyalty programs and promotions—points, tiers, challenges, referrals, rewards, and agentic AI—across online, in-store, mobile, and wallet channels. It serves mid-market and upper-mid-market brands in fashion, retail, beauty, travel, hospitality, restaurants, and sports across North America and Europe.</parameter>
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Marsello7 shared keywordsMarsello is an omnichannel loyalty and marketing platform that integrates with POS and eCommerce systems to sync in-store and online transactions, letting retail brands run branded loyalty programs, send targeted email and SMS campaigns, and access sales reporting. It serves retail and ecommerce businesses looking to personalize customer marketing across channels.
Smile7 shared keywordsSmile provides a loyalty platform for Shopify merchants, enabling customizable rewards programs and customer retention features for e-commerce brands of all sizes.
Companies competing with Inveterate for the same Google search keywords, organic and paid, via search-intersection analysis.
In the news
Frequently asked questions
- What does Inveterate do?
- Inveterate provides a loyalty and membership platform for ecommerce brands, offering free loyalty programs, paid membership tiers, spend-based tiers, and invite-only VIP tiers built around store credit rewards. It is designed to drive repeat purchases and generate revenue without relying on discounts.
- Who founded Inveterate?
- Inveterate was founded by Dylan Whitman in 2021.
- Who are Inveterate's investors?
- Inveterate's investors include Aglae Ventures, Bonfire Ventures, Vertical Venture Partners, Alpaca VC.
- How much funding has Inveterate raised?
- Inveterate has disclosed $13.9M raised across 2 rounds.
- Where is Inveterate headquartered?
- Inveterate is headquartered in Greenville, US.