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Inveterate

Greenville, US · Founded 2021 · Delaware corporation · 12 employees on LinkedIn · 4 known investors

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Inveterate provides a loyalty and membership platform for ecommerce brands, offering free loyalty programs, paid membership tiers, spend-based tiers, and invite-only VIP tiers built around store credit rewards. It is designed to drive repeat purchases and generate revenue without relying on discounts.

E-commerceMarketing TechSaaS

Founders & leadership

Inveterate was founded in 2021 by Dylan Whitman.

DWDylan Whitman
Dylan WhitmanCEO and CoFounder2021–2026

Board

BCBrad Corona
Brad CoronaBoard MemberFounder of Vertical Venture Partners, backing vertical, industry-specific technology companies

Investors · 4

Bonfire Ventureslisted by Bonfire VenturesLos Angeles · $2M – $6M

How we know: Bonfire Ventures's portfolio page · a partner's Signal profile · the VCSheet dataset · Not right? Tell us

Vertical Venture Partnerslisted by Vertical Venture PartnersPalo Alto · $500K – $4M

How we know: a partner's Signal profile · board seat on SEC Form D · funding news · vvp.vc · the VCSheet dataset · Not right? Tell us

Alpaca VCreportedNew York · $500K – $1.3M

How we know: a partner's Signal profile · the VCSheet dataset · Not right? Tell us

Funding

SEC filings, press & company announcements

$13.9M disclosed across 2 rounds · 2021–2023

▶$8.4MraisedDec 2023 · 16 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Brad CoronaDirector
  • Dylan WhitmanExecutive Officer, Director
Offering amount
$8.4M
Amount sold
$8.4M
First sale
Sep 2021
Incorporated
Corporation, Delaware, 2021
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

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Frequently asked questions

What does Inveterate do?
Inveterate provides a loyalty and membership platform for ecommerce brands, offering free loyalty programs, paid membership tiers, spend-based tiers, and invite-only VIP tiers built around store credit rewards. It is designed to drive repeat purchases and generate revenue without relying on discounts.
Who founded Inveterate?
Inveterate was founded by Dylan Whitman in 2021.
Who are Inveterate's investors?
Inveterate's investors include Aglae Ventures, Bonfire Ventures, Vertical Venture Partners, Alpaca VC.
How much funding has Inveterate raised?
Inveterate has disclosed $13.9M raised across 2 rounds.
Where is Inveterate headquartered?
Inveterate is headquartered in Greenville, US.