Brad Corona
InvestorManaging Director at Vertical Venture Partners Β· Board director at Upwell Revenue Software Inc. Β· Board director at Barti Β· Board director at Inveterate
Palo Alto, California
Writes $500K β $4M checks Β· typically $1.5M
About
Brad Corona is a non-technical early-stage partner with Wall Street and private equity roots, alongside technical founders in B2B vertical SaaS (industrial, manufacturing, logistics), adding capital markets and business-model expertise.
ContactΒ· published on Brad's own website
Invests in
BiotechEnterprise SoftwareHealthtechPropTechSaaS
Board director at Upwell Revenue Software Inc.
Intro paths
In turn, Brad can intro founders to Upwell Revenue Software Inc.'s investors below.
Upwell Revenue Software Inc.'s investors Β· 1
Board director at Barti
Intro paths
In turn, Brad can intro founders to Barti's investors below.
Barti's investors Β· 4
Co-founders at Barti

Board director at Inveterate
Intro paths
In turn, Brad can intro founders to Inveterate's investors below.
Inveterate's investors Β· 4
Co-founders at Inveterate
Experience
- Vertical Venture PartnersManaging Directorcurrent2016 β presentPalo Alto, California, United States
- UpwellBoard Membercurrent2025 β present
- Implentio, IncBoard Observercurrent2024 β present
- RoofrBoard Observercurrent2022 β present
- BackflipBoard Membercurrent2021 β present
- Inveterate, IncBoard Membercurrent2021 β present
- MudflapBoard Membercurrent2019 β present
- AutolabBoard Membercurrent2023 β present
- Inbox HealthBoard Observercurrent2021 β present
- Concert HealthBoard Observercurrent2020 β presentSan Diego, California, United States
- Lakewood & Company, LLCVenture Partner2015 β 2017Los Angeles Metropolitan Area
- Jack RobieCo-Founder, Director2010 β 2016New York / Nantucket
- Multi-Family OfficeVice President2012 β 2015
- Jefferies & CompanyInvestment Banking Associate, Financial Sponsors Group2007 β 2010
- Jefferies & CompanyInvestment Banking Analyst, Healthcare Group2004 β 2007
Skills & more
+8 more
E-commerceMergers & AcquisitionsLBOInvestmentsEntrepreneurshipFinanceMarket ResearchM&AFrom Brad's professional profile.
Deals Β· 2
Upwell Revenue Software Inc.Board seat
via Vertical Venture Partners Β· filed Jan 2025 Β· $6.5M raise
BartiBoard seat
via Vertical Venture Partners Β· filed Nov 2022 Β· $5M raise
Attribution from SEC filings, press coverage, and firm rosters.
Other disclosed investments
Board seats
Per SEC Form D filings.
Colleagues at Vertical Venture Partners
Network7
Investors connected to Brad in public investor directories β a warm-intro map.
Frequently asked questions
- Who is Brad Corona?
- Brad Corona is a non-technical early-stage partner with Wall Street and private equity roots, alongside technical founders in B2B vertical SaaS (industrial, manufacturing, logistics), adding capital markets and business-model expertise.
- Where does Brad Corona work?
- Brad Corona is Managing Director at Vertical Venture Partners and Board director at Upwell Revenue Software Inc. and Board director at Barti and Board director at Inveterate.
- What does Brad Corona invest in?
- Brad Corona invests in Biotech, Enterprise Software, Healthtech, PropTech, SaaS.
- What check size does Brad Corona write?
- Brad Corona typically writes checks of $500K β $4M.
- What boards does Brad Corona sit on?
- Brad Corona holds tracked board seats at Barti, Beyond Trucks, Inveterate, Upwell Revenue Software Inc..
- Where did Brad Corona go to school?
- Brad Corona studied at Brown University (Bachelor of Arts, Business Economics); Copenhagen Business School (Study Abroad (International Business)).
Same school
Also attended Brown University423
+ 417 more
Also attended Copenhagen Business School309
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