Fundraising Fox

Brad Corona

Investor

Managing Director at Vertical Venture Partners Β· Board director at Upwell Revenue Software Inc. Β· Board director at Barti Β· Board director at Inveterate

Palo Alto, California

Writes $500K – $4M checks Β· typically $1.5M

About

Brad Corona is a non-technical early-stage partner with Wall Street and private equity roots, alongside technical founders in B2B vertical SaaS (industrial, manufacturing, logistics), adding capital markets and business-model expertise.

ContactΒ· published on Brad's own website

Invests in

BiotechEnterprise SoftwareHealthtechPropTechSaaS

Board director at Upwell Revenue Software Inc.

Intro paths

β†’

In turn, Brad can intro founders to Upwell Revenue Software Inc.'s investors below.

Board director at Barti

Intro paths

β†’

In turn, Brad can intro founders to Barti's investors below.

Co-founders at Barti

CCColton Calandrella
Colton CalandrellaExecutive Officer, Director, Promoter

Board director at Inveterate

Intro paths

β†’

In turn, Brad can intro founders to Inveterate's investors below.

Co-founders at Inveterate

DW
Dylan WhitmanExecutive Officer, Director

Experience

  1. Vertical Venture PartnersManaging Directorcurrent2016 β€” presentPalo Alto, California, United States
  2. UpwellBoard Membercurrent2025 β€” present
  3. Implentio, IncBoard Observercurrent2024 β€” present
  4. RoofrBoard Observercurrent2022 β€” present
  5. BackflipBoard Membercurrent2021 β€” present
  6. Inveterate, IncBoard Membercurrent2021 β€” present
  7. MudflapBoard Membercurrent2019 β€” present
  8. AutolabBoard Membercurrent2023 β€” present
  9. Inbox HealthBoard Observercurrent2021 β€” present
  10. Concert HealthBoard Observercurrent2020 β€” presentSan Diego, California, United States
  11. Lakewood & Company, LLCVenture Partner2015 β€” 2017Los Angeles Metropolitan Area
  12. Jack RobieCo-Founder, Director2010 β€” 2016New York / Nantucket
  13. Multi-Family OfficeVice President2012 β€” 2015
  14. Jefferies & CompanyInvestment Banking Associate, Financial Sponsors Group2007 β€” 2010
  15. Jefferies & CompanyInvestment Banking Analyst, Healthcare Group2004 β€” 2007

Skills & more

Private Equity4Mergers2Business Strategy2Financial Analysis1Investment Banking2Valuation4Corporate Finance1Due Diligence2Venture Capital5Start-ups1Financial Modeling3Social Media1
+8 moreE-commerceMergers & AcquisitionsLBOInvestmentsEntrepreneurshipFinanceMarket ResearchM&A

From Brad's professional profile.

Deals Β· 2

Upwell Revenue Software Inc.Board seat

via Vertical Venture Partners Β· filed Jan 2025 Β· $6.5M raise

BartiBoard seat

via Vertical Venture Partners Β· filed Nov 2022 Β· $5M raise

Attribution from SEC filings, press coverage, and firm rosters.

Other disclosed investments

Per SEC Form D filings.

Colleagues at Vertical Venture Partners

Network7

Investors connected to Brad in public investor directories β€” a warm-intro map.

Frequently asked questions

Who is Brad Corona?
Brad Corona is a non-technical early-stage partner with Wall Street and private equity roots, alongside technical founders in B2B vertical SaaS (industrial, manufacturing, logistics), adding capital markets and business-model expertise.
Where does Brad Corona work?
Brad Corona is Managing Director at Vertical Venture Partners and Board director at Upwell Revenue Software Inc. and Board director at Barti and Board director at Inveterate.
What does Brad Corona invest in?
Brad Corona invests in Biotech, Enterprise Software, Healthtech, PropTech, SaaS.
What check size does Brad Corona write?
Brad Corona typically writes checks of $500K – $4M.
What boards does Brad Corona sit on?
Brad Corona holds tracked board seats at Barti, Beyond Trucks, Inveterate, Upwell Revenue Software Inc..
Where did Brad Corona go to school?
Brad Corona studied at Brown University (Bachelor of Arts, Business Economics); Copenhagen Business School (Study Abroad (International Business)).

Same school

Shared employers