Fundraising Fox

Interplay Learning

Austin, US · Founded 2016 · 217 employees on LinkedIn · 13 known investors

Interplay Learning builds online skilled trades courses designed and delivered by industry experts and instructional designers, covering foundational technical knowledge and real-world applications for technicians.

Also known as Interplay Learning, Inc. · SkillMill

Founders & leadership

SD
Sam DeckerNamed on SEC filing
DD
Douglas DonovanNamed on SEC filing
RW
Richard WaitumbiNamed on SEC filing
KC
Kimberly CaldbeckNamed on SEC filing

Board

IC
Ian ChiuBoard director
CP
Charlie PlaucheBoard director

Investors · 13

Also in the syndicate · 3

Goldman Sachs AlternativesleadShelter Capital PartnersStrada Education Network

Reported raises · per SEC filings

Form D private placements

$46M disclosed across 4 of 6 rounds · 2019–2024

$20MraisedSep 2024 · 1 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Sam DeckerDirector
  • Douglas DonovanExecutive Officer, Director
  • Ian ChiuDirector
  • Charlie PlaucheDirector
  • Richard WaitumbiDirector
  • Kimberly CaldbeckDirector
Offering amount
$42.5M
Amount sold
$20M
First sale
Sep 2024
Incorporated
Corporation, Delaware
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$17.9MraisedMar 2021 · 26 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Douglas DonovanExecutive Officer, Director
  • Sam DeckerDirector
  • Charlie PlaucheDirector
  • Ian ChiuDirector
Offering amount
$18M
Amount sold
$17.9M
First sale
Feb 2021
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$2.6MraisedMay 2020 · 22 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Sam DeckerDirector
  • Douglas DonovanExecutive Officer, Director
  • Rick TimminsDirector
  • Charlie PlaucheDirector
Offering amount
$2.6M
Amount sold
$2.6M
First sale
Mar 2020
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗
$5.5MraisedMay 2019 · 36 investors · Other Technology
Rule 506(b)
Officers, directors & promoters on the filing
  • Douglas DonovanExecutive Officer, Director
  • Stephen QuirkExecutive Officer, Director
  • Sam DeckerDirector
  • Rick TimminsDirector
  • Charlie PlaucheDirector
Offering amount
$5.5M
Amount sold
$5.5M
First sale
Mar 2019
Incorporated
Corporation, Delaware, 2019
Federal exemptions
06b
Full filing on SEC EDGAR ↗

Source: SEC EDGAR Form D. Amounts as filed; amended filings shown once at their latest values.

Company profile

researched Aug 2026

Interplay Learning operates an online and virtual-reality training and career development platform for the essential skilled trades. Its catalog covers residential and commercial HVAC, plumbing, electrical, solar, appliances, safety, multi-family maintenance and facilities maintenance, and, following the acquisition of Industrial Training International, crane, rigging and load-handling activities. The platform combines hands-on 3D simulations, expert-led video courseware, knowledge checks and assessments, and personalized learning paths, and by 2024 offered more than 500 hours of courseware. Content is accessible on desktop, tablet and mobile devices as well as in virtual reality; a mobile app (formerly branded SkillMill) delivers short-form training videos, on-demand quizzes and just-in-time reference material.

The company positions its training as a route to making workers job-ready "in weeks, not years," targeting the skilled labor shortage. It cites U.S. Bureau of Labor Statistics projections of 1.5 million new skilled trades jobs by 2029 without enough workers to fill them. Learners can earn continuing education units and prepare for certification exams including EPA 608, OSHA 10 and NATE.

Interplay serves small and midsize businesses, enterprises, educational institutions, workforce development organizations and individual learners. Beyond corporate customers, it supplies supplemental simulation and VR learning to education programs and supports the launch of independent skilled trades academies.

Founding story

Founded in 2016 by Doug Donovan, who serves as CEO; the company frames its mission around the shortage of essential skilled workers in the U.S., exacerbated by accelerating retirements, and around "better careers, better lives" for trades workers.

Business model

Subscription-based access to an online career development and training platform, sold to businesses, educational institutions, workforce development organizations and individual learners; the mobile career development platform (formerly SkillMill) is described as a subscription solution.

Subscription fees for platform access across multiple customer segments.

Traction

Reported more than 2,000 customers and 110,000 users nationwide with usage up 445% in 2020 and over 300% year-over-year growth; by September 2024, more than 250,000 people trained and close to 2,000 business and education organizations served; the company's site reports over 500,000 learners trained and 14,000+ companies, and its Android app shows over 10,000 downloads.

Latest developments

In 2026 Interplay Learning was named to TIME's list of the World's Top EdTech Companies (August 2026), earned a fourth Inc. 5000 placement at No. 1152 (August 2026), and announced a partnership with Philadelphia International Airport to standardize facilities maintenance training across 3.2 million square feet of airport operations (July 2026).

Full profile — market position, technology, go-to-market, geography, history

Market position

Describes itself as the leading global provider of online and VR training for the essential skilled trades; recognition includes TIME's list of the World's Top EdTech Companies, four appearances on the Inc. 5000, Fast Company's World's Most Innovative Companies 2024, AHR Innovation Awards (2020 and 2024), IACET 2024 Innovation of the Year, NFMT 2024 Vision Awards, Forbes' 2023 America's Best Startup Employers, an Inc. Gold Best in Business award in 2020, and an AI Breakthrough Award for Best Use of Virtual Reality for Enterprise Applications.

Combination of 3D simulation and VR practice with expert-led courseware and personalized, AI-supported learning paths, delivered always-on across devices, positioned as more scalable and engaging than traditional classroom or lab-based trades training; breadth spans residential, commercial, industrial and infrastructure trades after the ITI acquisition.

Technology

3D interactive simulations and virtual reality environments for hands-on practice, expert-led video content, on-demand assessments and knowledge checks, AI-driven personalized skills development, and multi-device delivery (desktop, tablet, mobile, VR headset). The company describes its approach as "comersive" learning, combining immersive learning with human connection. ITI contributed virtual reality crane simulator technology.

Go-to-market

Direct sales across defined segments (SMB, enterprise, education, workforce development, individual learners) with segment-specific solution offerings, a partner community, product tours and demos, app-store distribution of its mobile app, and partnerships with training institutes and employers such as the International Training Institute, Willow Bridge and Philadelphia International Airport.

Small and midsize businesses, enterprises, educational institutions and community colleges, workforce development organizations, and individual trades learners and technicians in HVAC, plumbing, electrical, solar, multi-family maintenance, facilities maintenance and industrial/crane and rigging work.

Geography

Headquartered in Austin, Texas (1717 W 6th St, Ste 405); operations described in the United States and South Africa, with customers positioned globally.

History

Founded in 2016 in Austin, Texas. Raised an $18 million Series B in February 2021 co-led by Owl Ventures and S3 Ventures. In September 2024 it closed a growth investment from Goldman Sachs Alternatives and simultaneously acquired Industrial Training International (founded 1986), a crane, rigging and load-handling training provider, adding Goldman Sachs Managing Director Richard Waitumbi to its board. In 2026 it was named to TIME's list of the World's Top EdTech Companies, made a fourth Inc. 5000 appearance at No. 1152, and announced a facilities maintenance training partnership with Philadelphia International Airport.

Compiled by commissioned research from 8 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Android app downloadsJun 202610K+
Business and educational organizations servedSep 2024nearly 2,000
Companies servedJan 202614,000+
Courseware hoursSep 2024500 hours
Customer usage growthJan 2020445%
CustomersFeb 2021more than 2,000
HeadcountAug 2026217
Inc. 5000 rankAug 20261,152
Learners trainedJan 2026500,000 learners
People trainedSep 2024250,000 people
UsersFeb 2021110,000 users
Year-over-year sales growthFeb 2021exceeded 300%

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Timeline · 10

launches, deals, and filings
Aug 2026
Named to TIME's list of the World's Top EdTech Companies

source ↗

Aug 2026
Fourth appearance on Inc. 5000, ranked No. 1152

Interplay Learning earned its fourth appearance on the Inc. 5000 list of America's fastest-growing private companies, climbing to No. 1152.

source ↗

Jul 2026
Philadelphia International Airport partnership for facilities maintenance training

Philadelphia International Airport partnered with Interplay Learning to standardize facilities maintenance training across 3.2 million square feet of airport operations.

source ↗

Sep 2024
Acquisition of Industrial Training International

Interplay acquired Industrial Training International (ITI), a crane, rigging and load-handling training provider founded in 1986, deploying part of its growth investment to expand into the industrial sector.

source ↗

Sep 2024
Growth investment from Goldman Sachs Alternatives

Interplay closed a growth investment from Goldman Sachs Alternatives; Goldman Sachs Managing Director Richard Waitumbi joined the board of directors.

source ↗

Sep 2024
Richard Waitumbi joins board of directors

Richard Waitumbi, Managing Director at Goldman Sachs, joined Interplay Learning's board as part of the growth investment.

source ↗

Jan 2024
Fast Company's World's Most Innovative Companies 2024 and other 2024 accolades

Recognitions cited include Fast Company's annual list of the World's Most Innovative Companies of 2024, AHR's 2024 Innovation Award, IACET 2024 Innovation of the Year Award (Technology Integration) and NFMT 2024 Vision Awards (Analytics and Management Software).

source ↗

Feb 2021
Interplay Learning raises $18 million Series B

Owl Ventures and S3 Ventures co-led an $18 million Series B, with Strada Education Network, The Venture Reality Fund and existing investors participating. Owl Ventures Managing Director Ian Chiu joined the board.

$18M source ↗

Feb 2021
Ian Chiu joins board of directors

Owl Ventures Managing Director Ian Chiu joined Interplay Learning's board as part of the Series B.

source ↗

Jan 2020
Inc. Magazine Gold Best in Business Award, On the Rise category

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

Research sources · 8

primary sources listed

8 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Interplay Learning do?
Austin-based provider of online and VR immersive training for skilled trades such as HVAC, plumbing, electrical and solar.
Who are Interplay Learning's investors?
Interplay Learning's investors include Cathexis Ventures, Central Texas Angel Network, Cerity Partners Ventures, Owl Ventures, S3 Ventures, Sierra Ventures, SJF Ventures, ECMC Group and 2 more.
How much funding has Interplay Learning raised?
Interplay Learning has disclosed $46M raised across 4 of its 6 known rounds.
Where is Interplay Learning headquartered?
Interplay Learning is headquartered in Austin, US.