/Companies

Imagen

Acquired

London, GB · Founded 1996 · 54 employees on LinkedIn · 10 known investors

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Imagen builds a video management platform designed to help clients make video content measurable, manageable, and profitable. The company operates with offices in Cambridge, London, and New York.

Also known as Imagen · Imagen AI · Imagen Ltd. · ImagenAI · Reuters Imagen

Founders & leadership

Imagen was founded in 1996 by Anthony Blake and Paul McConkey.

AB
Anthony Blake
PM
Paul McConkey

Investors · 10

Also in the syndicate · 1

Guinness Asset Management Ltd

Funding

SEC filings, press & company announcements

Source: company announcements and press reports — follow each round's link for the claim.

Company profile

researched Aug 2026

Reuters Imagen (Imagen Ltd.) provides a cloud-native media asset management platform used to manage, enrich and distribute large-scale, mission-critical video files. The platform covers the full content lifecycle: ingest via live stream feeds and manual or automated uploads, asset enrichment, transcoding, storage and distribution, together with granular access controls, a custom-branded user interface and platform analytics. Product areas highlighted by the company include media archive management, broadcast operations, rights management, AI, integrations, live workflows, distribution, archive, insights, access control and custom UI.

The company positions the platform around three customer segments: sport (safeguarding rights and delivering content to broadcasters quickly), media (commercialising programme libraries securely) and enterprise (making video a reusable asset). It also operates Screenocean, a content licensing business established in 2009 whose library includes clips from the Reuters News Archive, Channel 4, Warner Bros Television Productions UK, Clips & Footage and Cover Images, offering more than 122 years of licensable clips and 20 million images for TV, film, education and advertising use.

Since mid-2023 Imagen has been part of Thomson Reuters, operating within the Reuters News Division, with the product remaining focused on sports media management and distribution.

Founding story

The company was established in 1996 by Anthony Blake and Paul McConkey, initially serving the UK Ministry of Defence, whose digital media search it has powered from the 1990s onward.

Business model

Imagen sells a customisable, cloud-based media management platform to businesses, sports organisations and media companies, delivered as a SaaS product since 2013 and sold through a demo-led enterprise sales motion. It also runs Screenocean, a content licensing business that makes archive clips and stills available to license.

Revenue derives from the SaaS media management platform sold to content owners, alongside content licensing through Screenocean, which supplies premium archive clips and images for TV, film, education and advertising.

Traction

The platform is used by organisations including the Premier League, BBC Studios, Major League Baseball, IndyCar, the International Tennis Federation, Banijay, Pac-12, World Table Tennis and Auburn University. Screenocean's library spans more than 122 years of licensable clips and 20 million images. Reuters Imagen has been named official supplier of the Esports World Cup's global media hub.

Latest developments

Recent company communications cover the addition of NBA video content to Reuters' sports offering for customers, Reuters Imagen's appointment as official supplier of the Esports World Cup's global media hub, live workflow features such as Imagen Live Connect, and a joint webinar with Blackbird on real-time sports event workflows.

▸Full profile — market position, technology, go-to-market, geography, history

Market position

Imagen positions itself as a video management platform for the sports, media and enterprise segments, citing use by sports federations, media companies and enterprise organisations, and noting that video represents 60% of global data. Its customer list includes the Premier League, Auburn University, Banijay, BBC Studios, IndyCar, the International Tennis Federation, Major League Baseball, Pac-12 and World Table Tennis.

Technology

A cloud-native platform supporting live stream ingest, manual and automated uploads, asset enrichment, transcoding, storage and distribution, with AI capabilities, integrations, granular access controls, custom-branded interfaces and platform analytics. Infrastructure and storage partners include Amazon Web Services, Microsoft Azure and Wasabi, and a published system specification is available.

Go-to-market

Imagen markets through a book-a-demo model with in-house experts walking prospects through the platform, supported by webinars, reports and industry event appearances (for example NAB and Inter BEE), and by technology partnerships with Amazon Web Services, Microsoft Azure, Wasabi and Diversified.

Sports federations and rights holders, media companies and broadcasters, and enterprise organisations with large video libraries; historical customers include public-sector and archive institutions such as the Ministry of Defence, the British Library and the Imperial War Museum.

Geography

The company is a UK-based business (Imagen Ltd.) using British English and sterling-denominated funding, with customers and commercial coverage extending to the United States, including a CRO for the Americas, and participation at international industry events such as NAB and Inter BEE.

History

Imagen was established in 1996 by Anthony Blake and Paul McConkey, with the Ministry of Defence as its first customer. In 2002 it digitised British Pathé's newsreel archives, making 90,000 individual files and 12,000 stills publicly available, and between 2004 and 2010 it worked on projects including the British Library, IMG Media and the Imperial War Museum. Screenocean, its content licensing business, was established in 2009, and in 2013 the product became available as a SaaS platform for the first time. In January 2019 the company completed a £6.5 million Series B round led by Downing Ventures, with participation from Guinness Asset Management Ltd and existing investor Cambridge Innovation Capital. In mid-2023 Imagen was acquired by Thomson Reuters and became part of the Reuters News Division.

Compiled by commissioned research from 13 cited public sources — announcements, filings, and press listed under research sources below.

Key figures

latest reported
Annual recurring revenueDec 2022$10M
British Pathé files digitisedJan 200290,000 files
Edit processing time per photoDec 2022around half a second
EmployeesDec 202250 people
Photos edited annuallyDec 2022150,000,000 photos/year
Post-production time savedDec 202290%
Price per edited photoDec 2022$0.05
ProfitabilityDec 2022profitable
Screenocean archive coverageJan 2025More than 122 years of licensable clips
Screenocean licensable image libraryJan 202520,000,000 images
Total funding raisedDec 2022$34M

Company-reported or press-reported figures, each dated to when it was claimed — not independently audited.

Related companies · 3

Companies working in the same space as Imagen.

Timeline · 11

launches, deals, and filings
Jan 2026
NBA video content added to Reuters sports offering

Reuters expanded its sports offering with the addition of NBA video content for customers.

source ↗

Jan 2026
Named official supplier of Esports World Cup's global media hub

Reuters Imagen was named official supplier of the Esports World Cup's global media hub.

source ↗

Jan 2023
Thomson Reuters acquires Imagen

In mid-2023 Imagen was acquired by Thomson Reuters and began operating as part of the Reuters News Division, with the product continuing as Reuters Imagen focused on sports media management and distribution.

source ↗

Dec 2022
Imagen announces $30M growth investment led by Summit Partners

Imagen announced a $30 million all-equity growth investment led by Summit Partners with participation from existing investor NFX, bringing total capital raised to $34 million. Proceeds were designated for strategic hiring, M&A, SaaS product expansion and new market entry. Summit Partners Managing Director Steffan K. Peyer joined the Imagen board of directors.

$30M source ↗

Dec 2022
Steffan K. Peyer of Summit Partners joins board of directors

In connection with the $30 million growth investment, Summit Partners Managing Director Steffan Peyer joined the Imagen Board of Directors.

source ↗

Dec 2022
Planned launch of AI culling and local adjustments products

Imagen said it planned a near-term launch of a culling product that uses a user's AI-generated profile to select the best photos from a shoot, plus a local adjustments tool to identify specific parts of photos and apply differentiated edits.

source ↗

Sep 2021
Seed round raised after bootstrapped start

Following a bootstrapped beginning, Imagen raised a seed round in September 2021 to support hiring and continued growth.

source ↗

Jan 2019
Imagen completes £6.5 million Series B led by Downing Ventures

Imagen completed a £6.5 million Series B funding round led by Downing Ventures, with capital from Guinness Asset Management Ltd and existing investor Cambridge Innovation Capital.

source ↗

Jan 2013
Imagen becomes available as a SaaS platform

The Imagen product was made available as a SaaS platform for the first time in 2013.

source ↗

Jan 2009
Screenocean content licensing business established

Imagen established Screenocean, its content licensing business, whose library includes clips from the Reuters News Archive, Channel 4, Warner Bros Television Productions UK, Clips & Footage and Cover Images.

source ↗

Jan 2002
Digitisation of British Pathé newsreel archives

Imagen digitised British Pathé's newsreel archives, making 90,000 individual files and 12,000 stills available to the public.

source ↗

Dated company events from announcements, filings, and press; legal rows summarize public dockets and regulator releases.

▸Research sources · 13

primary sources listed

13 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does Imagen do?
Reuters Imagen is a cloud-native media asset management platform for sports, media and enterprise video libraries.
Who founded Imagen?
Imagen was founded by Anthony Blake, Paul McConkey in 1996.
Who are Imagen's investors?
Imagen's investors include Cambridge Innovation Capital, Guinness Ventures, Wormhole Capital, Cadenza, Haystack, Menlo Ventures, NFX, Script Capital and 1 more.
Where is Imagen headquartered?
Imagen is headquartered in London, GB.