Fundraising Fox

IC3 design

also invests · investor profile

12 known investors

houzz.com

Houzz operates an online platform and software connecting homeowners with construction and design professionals for home building, renovation, and design projects. Its Houzz Pro product offers AI-powered project management and design tools such as 3D floor plans, mood boards, and estimates for contractors and interior designers, while homeowners use the platform for inspiration and visualization tools.

Also known as Houzz · Houzz Inc. · Houzz Pro

Construction TechMarketplacesPropTechSaaS

Founders & leadership

ATAdi Tatarko
Adi TatarkoinCo-founder
AC
Alon CohenCo-founder

Investors · 12

Company profile

researched Aug 2026

Houzz operates an online platform that connects homeowners with home construction, remodeling and design professionals, combining an inspiration and product discovery experience with software tools for the trade. The consumer side of the site organizes photos and ideas by room (kitchen, bath, bedroom, living, dining, outdoor, home office, basement, exterior and others) and by style (contemporary, modern, traditional, farmhouse, midcentury, Scandinavian and more), alongside editorial content, discussion forums, Houzz TV video segments and a Houzz Research section. Homeowners can browse directories of local professionals across categories including architects and building designers, design-build firms, general contractors, home builders, interior designers and decorators, kitchen and bathroom designers and remodelers, landscape architects and contractors, stone and concrete specialists, swimming pool builders, and accessory dwelling unit and universal design specialists, and can answer questions to be matched with local pros for projects such as bathroom, kitchen and whole-home remodeling, new home construction, additions, landscape design, deck building and flooring installation.

The professional side is delivered through Houzz Pro, described on the company site as an all-in-one platform for construction and design with end-to-end tools for 3D renderings, estimates, proposals, invoicing and project management. Additional advertised capabilities include 3D floor plans, takeoffs, selections, lead management, marketing solutions, customer experience tools, visualization tools and financial tools. The company packages these into vertical software offerings marketed as construction management, construction project management, construction estimating, construction CRM, construction takeoff, construction scheduling, remodeler, solar business, interior design and interior design project management software, plus a 3D floor planner. Houzz also offers integrations, a mobile app and expert support, and maintains programs for brands as well as buttons and badges for professionals.

Business model

Houzz combines a free consumer-facing marketplace and content destination with paid subscription software and advertising services for professionals. The site promotes Houzz Pro pricing, a 30-day free trial, demo scheduling and a sales phone line, and separately markets advertising and marketing solutions to professionals and services for brands.

The site indicates paid Houzz Pro software subscriptions (a pricing page and a free 30-day trial are advertised) and advertising/marketing solutions sold to professionals and brands; specific pricing and revenue figures are not disclosed in the sources.

Traction

Public sources reviewed provide no disclosed user, revenue or headcount figures; the site displays customer testimonial content from a client of a builder using Houzz Pro.

Latest developments

The company site carries a 2026 copyright for Houzz Inc. and promotes recent content including a Houzz podcast, wildfire-resilient building coverage and 2025-2026 design and furniture trend segments, indicating ongoing operations.

Full profile — market position, technology, go-to-market, geography

Market position

Houzz positions itself as an all-in-one platform spanning consumer inspiration, professional discovery and professional business software; the site includes comparison pages for Houzz vs. Houzz Pro and Houzz Pro vs. Ivy, indicating competition with interior design business software.

The company markets the combination of a consumer marketplace for finding professionals, products and ideas with end-to-end back-office and design software for those same professionals in a single platform.

Technology

Houzz Pro provides software for 3D renderings and 3D floor plans, estimating and takeoffs, proposals, invoicing, selections, scheduling, CRM and lead management, project management, visualization and financial tools, delivered on web and mobile apps with third-party integrations.

Go-to-market

Self-serve online signup (email or Google) with a 30-day free trial, published pricing, scheduled demos and an inbound sales phone line, supported by a large library of SEO-oriented ideas, photos, editorial stories and video content, professional directories, review and badge programs, and localized country sites.

Two audiences: homeowners planning building, remodeling and design projects, and home industry professionals including general contractors, home builders, remodelers, design-build firms, architects and building designers, interior designers and decorators, kitchen and bath designers, landscape professionals, pool builders and solar businesses.

Geography

The website offers country selections for the United States, United Kingdom, Australia, Germany, France, Russia, Japan, Italy, Spain, Denmark, Sweden, Ireland, Singapore, New Zealand and India, plus a Houzz Canada help section.

Compiled by commissioned research from 5 cited public sources — announcements, filings, and press listed under research sources below.

Competitors · 3

by search overlap

Companies competing with IC3 design for the same Google search keywords, organic and paid, via search-intersection analysis.

In the news

Research sources · 5

primary sources listed

5 public sources were cited for this profile; the first-party ones are listed here.

Frequently asked questions

What does IC3 design do?
Houzz runs an online home renovation and design platform plus Houzz Pro software for construction and design professionals.
Who founded IC3 design?
IC3 design was founded by Adi Tatarko, Alon Cohen.
Who are IC3 design's investors?
IC3 design's investors include Comcast Ventures, Edmonton Unlimited, Felicis Ventures, Great Oaks Venture Capital, ICONIQ, Ingka Investments, K2 Global, New Enterprise Associates (NEA) and 4 more.